娱乐地图 贵族宝贝 上海论坛

　　In "The Rest of Your Life, Please Teach Me More", Yang Zi and Xiao Zhan can be said to be the top combination of traffic. However, the old routines and the repeated characters until the end of the broadcast, the volume it harvested, compared with the traffic levels of the two leading actors, can almost be said to be an upside-down failure

　　Min Scarlett

　　"Agarwood Like Crumbs" is almost a one-to-one replica of "Fragrant Honey Like Frost": starring Yang Zi, an online novel adaptation, an ancient love that spans the past and present, but it failed to replicate the success of 2018. The episode has been broadcast for two-thirds, and has not yet shown a score on Douban; looking at it in another dimension, it has just passed the volume of 42,000 people "watched", and "Fragrant Honey Like Frost" exceeds the mark of 180,000 "seen", which also just shows the quantitative standard between "paste" and "out of the circle".

　　But whether this "paste" is an external problem of the type of ancient puppet drama, or an internal problem of the stagnation of Yang Zi’s acting skills in similar roles as an actor, it may have to be viewed from a more macroscopic perspective, so this year’s other drama "Rest of Life, Please Teach" has become the reference object. Compared with "Agarwood Fragrance", "Rest of Life, Please Teach" seems to have a more "explosive" sense of vision. Yang Zi and Xiao Zhan’s traffic top match combination, and the urban background is also easier for people to enter. However, perhaps because it was filmed in 2019, the routine was old and the characters were repeated until the end of the broadcast. Compared with the traffic level of the two leading actors, the volume it received can almost be said to be an upside-down failure.

　　The decline in the reputation of the two major dramas has brought a point of discussion about Yang Zi. From the perspective of the actor’s life cycle, Yang Zi, who is about to turn 30 this year, is indeed entering a new era. She, who has come all the way from a child star, may be the one who knows the most about the anxiety of appearance among the actresses of the same generation. The interview content that has been repeatedly mentioned, Song Dandan’s kind advice to Yang Zi to "grow up like this, or stop acting", although cruel, also shows the truth. "Grow up like this" refers not to the appearance standard of ordinary people in daily life, but to the appearance ecology of the entertainment industry that takes appearance as an important ranking standard. In her childhood, Yang Zi could still walk beyond this standard by relying on the age limit of her character and her own commonality, but when she grew up, she had to face the aesthetic standards of the adult world.

　　The girl next door and the adult world

　　When we look back at "Family with Children", Yang Zi’s performance is indeed stunning, but this kind of stunning is limited to the role of Xiaoxue: the child next door, excellent, proud, and strong self-esteem. The affinity of the girl next door, a description with a sense of praise, is actually a bit cruel to Yang Zi as an actor, it points to "not beautiful enough" and "ordinary". But a family melodrama like "Family with Children" complements this kind of ordinary, which is the local atmosphere that the audience needs. The delicate situation of the girl as the eldest sister in a multi-child family, the sensitivity of the adolescent girl, and the ruthlessness and pride of the Beijing girl are part of Yang Zi’s performance, and part of it belongs to herself in that period.

　　But the hard truth is that girlhood and national daughters are a state of very short shelf life and time expiration, similar to the "child star curse" often mentioned in Hollywood. Many actors who have become famous as child stars have to face the road of rediscovering their acting direction. Shirley Temple is the best example of losing the magic of the screen in adulthood. In the significantly different Eastern context and Chinese entertainment industry, its cultural background and entertainment ecology have created a more brutal environment. A large number of actors choose to extend their girlhood and girlhood as much as possible. This path is not for everyone. The shelf life of the appearance and the appropriate matching of the characters are indispensable. Zhou Xun is an example of the extremely long girlhood of the screen, and there is a head traffic like Zhao Liying in the field of TV dramas.

　　The appearance conditions determined the path of "prolonging the girl’s sense", which was not suitable for Yang Zi, and the reason was to return to Xiaoxue’s approved affinity. This kind of girl’s sense, which was not equivalent to the "beauty" painting, had almost no acting advantages when she grew up, especially in this era of flattery to beauty.

　　The burnout period is a good proof. After "Family with Children 2" in 2006, Yang Zi, who entered puberty, has works but does not enter the hot discussion field. From today’s perspective of all young traffic, it can be defined as a low period. For Yang Zi at this stage, acting is not the problem, but appearance is the threshold.

　　Yang Zi’s problem may be the problem of ordinary girls. She can’t stay in her teenage years forever, nor can she be put into the characters that use beautiful women as templates in the market. But Yang Zi’s choice is to get close to that template and do everything she can, even if the price is to sacrifice her acting skills.

　　Moderation and performance singularity

　　In 2014, "War in Changsha" was Yang Zi’s highest-rated work. In addition to the bonus of the team, Yang Zi could also make a richer, layered and emotional performance in the performance at that time. The character changes that grew up and woke up in the turmoil could not be said to be profound, but there was a kind of popular moving. But she was still not suitable for the role. Age is one thing, and the Beijing accent also makes people play. The heroine of the cast was not her at the beginning, and the temporary role change brought this turnaround. In the later stage of the story, Yang Zi’s performance was even more cramped, unable to understand or support the heaviness of the turmoil of the big era.

　　"Ode to Joy" and "Dear, Love" should be regarded as the two works with the highest degree of character matching between Yang Zi and her characters. Qiu Yingying’s cramped resume at the job fair, and her flexible position as a mobile person in the relationship between the four girls were all very suitable for Yang Zi at that time, and they were also within the control of her acting performance and performance. But we can already see the price she paid for her beauty from now on, especially when her facial expressions are strong, and the incongruity between her facial features has begun to destroy her acting skills.

　　Compared to Qiu Yingying, Tong Nian in "Dear, Loved" is not so down-to-earth in terms of setting, soft and cute straight-A student is even a bit of an overhead character, so Yang Zi’s Tong Nian will give people a strong sense of "reading white" when saying any lines involving professional parts. This kind of professional performance makes people feel abruptly awkward, and the traces are as heavy as a mask painted on the character’s face. Similarly, there is 2021’s "Female Psychologist".

　　From 2016’s "Ode to Joy" to the present, Yang Zi is indeed gradually approaching the adult aesthetic standards of the entertainment industry, and has also taken on many roles of beautiful women. Accompanied by this, the face muscles are stiff, the emotional details of the face are lost, and the scope of micro-expression activities is limited. This disconnection between the actor’s appearance and acting skills is most obvious in Yang Zi’s first role as a beautiful woman, trying to create a fairy and cold texture in "Qingyun Zhi". In the latest "Agarwood Fragrance as Crumbs", even when angry or angry, Yang Zi can only rely on the eyes, brows, and mouth to touch the face, expressing emotions very limited.

　　But what’s interesting is that on this road that is gradually approaching the aesthetic standards of adults in the entertainment industry and is gradually limited in performance control, "Fragrant Honey Sinking Ashes Like Frost" has instead become a special existence. Jinmi, who ate the Absolute Love Pill, is ruthless and loveless, so in the pre-awakening part, it can be rewarded with numb external stimulation and emotional offensive. This contrast between intensity and indifference is instead an integral part of the Xianxia drama "Su Sense"; in the mid-stage, the part with a veil can cover up the lack of performance to the greatest extent and take advantage of the performance of the eyes. Therefore, the success of "Fragrant Honey Sinking Ashes Like Frost" is due to diverse factors, and the shortcomings in the actor’s career happen to be stuck in the texture and gap of the character’s characteristics. This is the unique singularity in the actor’s career that cannot be repeated or continued.

　　The irreplaceability of "not beautiful enough"

　　Returning to "Agarwood as Crumbs", when we are already tired of Yang Zi’s quirky aesthetic, the fairy tales of the past and present cannot provide a deep performance space, and the protagonist’s dull and rigid facial expressions cannot support the sadomasochistic love that spans generations, so the audience will no longer pay the bill.

　　But a topic worth discussing is that we, as the audience, are very accepting of Yang Zi’s role as the "beauty" in the setting. The daughter of the flower god, the incarnation of the sun, and the white snake are all like this. Objectively speaking, they are all characters that Yang Zi cannot suppress with his appearance at this stage.

　　If we classify Xianxia dramas and idol dramas from the audience’s mentality, most of the successful ones meet the audience’s two expectations. One is the "sense of imagination" that is far away from life and looking at the legend, and the other is the "sense of substitution" that is close to oneself and immersed in the drama. No one will feel that they are Zhao Yazhi in "The Legend of the New White Lady", and very few people will replace Liu Yifei in "Menghualu". Their "beauty" is a highlight and a barrier, isolating the audience under the stage. When we look at them, we are reading the legend.

　　But another type of work is completely different, represented by the popular works starred by Yang Zi, which may be used as a reference. Today’s Yang Zi and Ariel Lin in the "Kiss of Mischief" period have certain similarities. They are cute, but not too beautiful, and sometimes they are not even very good-looking. The performances are flawed, stiff and embarrassing, but it is these rough rough edges that make us feel that we can be "them". Their affinity, sense of neighborliness and dullness are not offensive in any way, and they can also be replaced in the viewing imagination. So the audience gets a sense of substitution in the viewing, and their substitutability of "not beautiful enough" just constitutes the irreplaceability of actors in idol drama products. We see them as entering a legend.

　　The paradox here is that from the perspective of audience psychology, "not beautiful enough" has become the key factor for Yang Zi’s success, but from the perspective of industry standards, "not beautiful enough" has become the appearance anxiety imposed on her. She made a choice for this, and paid a price. As a woman, will "they" who live in other social fields have more choices?

June 1st is not just a festival for children, but also a carnival for adults who maintain their childlike innocence.

This Children’s Day, Wahaha co-branded the national manga "Under One Person", shouting "Who is still not a baby?", conveying an innocent attitude to life. At the same time, it launched online and offline product promotion activities, gaining praise from consumers and also opening up the June 1 marketing volume.

From this joint move, it can also be seen that Wahaha is not only targeting real children on Children’s Day, but also young people who advocate national culture, and focusing on vertical circles is also one of Wahaha’s strategies to focus more on young people in recent years. How to organically combine the "childlike innocence" represented by AD calcium milk and the IP of Dareguo Manman has become the key to this joint name.

Fans who are familiar with the plot of "Under One Man" may be very easy to get the ingenuity of this Children’s Day joint name. The life of the anime heroine Feng Baobao is a mystery, and she is strong and powerful during the war, but her heart is pure and simple, and she can switch between the two forms of independence and innocence and cuteness at any time, which is very consistent with the idea of AD calcium milk to convey childlike innocence.

In the animation, Feng Baobao, Zhang Chulan, Zhang Lingyu, Wang Ye, Zhuge Qing and other protagonist group members also became smaller under the "magic" of AD calcium milk, and appeared in the classic 220g bottle of AD calcium milk with a cute version image. This is also the first time that 220gAD calcium milk has launched a joint packaging; while the 450mL large bottle packaging is the original character image of the animation, and at the same time customized new flavors of strawberries and peaches. The differentiated joint name makes the meaning of "limited" on Children’s Day stronger, and it can also attract the attention of consumers of different ages.

It’s not a good idea.Online and offline festivals are created at the same time, and "Mengqi" is linked to improve product promotion efficiency

When the protagonist group of "Under One Man" comes to Wahaha Amusement Park to celebrate June 1st, what kind of adventure will happen?

Since May 26, Wahaha’s June 1 marketing "horn" has been sounded in advance. With the release of Wahaha’s official Weibo official promotion of June 1 theme activities and animation TVC, Feng Baobao and other protagonists drank AD calcium milk and became childlike babies in Wahaha amusement park, interspersed with animation eggs to resonate with fans; at the same time, launched a Douyin Talent Challenge, launched interactive sharing gameplay with the theme of "Children’s Day is coming, quickly @the person who called you baby asks you to drink AD calcium milk", and took the lead in establishing the product promotion volume on the eve of June 1.

On June 1st, the joint version of AD Calcium Milk of "Under One Person" took the lead in opening the curtain of Wahaha e e-commerce promotion, and further enhanced the hot-selling topic through limited sales of joint peripherals; offline through the clock in limited-time paradise, Shanghai Lawson, family bag store activities created a comprehensive atmosphere of activities. It is worth mentioning that AD Calcium Milk also released the news of the joint character of Feng Baobao in "Under One Person" on June 1st, which will continue Q Meng’s childlike innocence in July.

Taking advantage of the Children’s Day node, Wahaha launched an online + offline "combination boxing" marketing campaign to further promote AD calcium milk series and new flavor products, continue to enhance brand exposure, consolidate consumers’ minds, and achieve a win-win situation between product volume and sales growth.

Continuous release of IP core, AD calcium milk weaving "childlike universe"

AD calcium milk was born in 1996, and its "debut" has never lost its popularity, and it has always been a strong single product of Wahaha. With its sour, sweet and rich milk aroma, it has been popular for more than 20 years and has become the "favorite" of countless young people. Its "childlike" and "underage" IP attributes have also gained a group of loyal fans who are obsessed with "cute style" and love "two-dimensional".

AD calcium milk obviously also knows its own advantages, and has carried out a systematic "plan layout". Since 2018, it has carried out IP-based integrated marketing, and has successively launched AD calcium milk-flavored moon cakes, zongzi, and ice cream, so that the classic taste of AD calcium milk sour and sweet breaks through the restrictions of the bottle body; subsequently, by cooperating with BilibiliWorld June 1st Manufacturing Festival, customized DIMOO packaging, and Teddy’s collection packaging, it continues to extend vertically to various circles such as trendy play circles and two-dimensional yuan circles, and at the same time strengthens the "Today’s Minor" IP. For a while, "June 1st will drink AD calcium milk" and "drink AD calcium milk in rows" have also become festive atmosphere scenes.

Today, AD calcium milk is still Wahaha’s well-deserved trump card. The best-selling performance for more than 20 consecutive years reflects the strong appeal of a classic beverage product across the time dimension. Wahaha’s official announcement to become the official non-alcoholic beverage sponsor of the Hangzhou Asian Games in 2021 also highlights the hard power and brand influence of established enterprises.

Adults are enthusiastic about June 1, which actually reflects the desire of contemporary young people to temporarily unload the burden of life and retrieve the simplicity and beauty of their childhood. "Who is not a baby yet?", the brand is using its own way to strive to locate the consumer group corresponding to the age group. Wahaha advocates for older children to break the shackles of age and return to their innocence from various angles.

Produced by | Sohu Auto E Electric Park

As a domestic leader in new energy, BYD has a rich matrix of automobile products, with sales exceeding 1.86 million vehicles in 2022. Among them, BYD Han familyIn 2022, the cumulative sales volume exceeded 270,000 vehicles, successfully winning the annual sales champion of B+C class cars, surpassing BBA head luxury and joint-venture fuel vehicles, rewriting the car market structure in one fell swoop and becoming the existence of other brands competing to benchmark and catch up. In May this year, BYD Han family upgraded again, continuously refreshing the standard of China brand mid-to high-end cars.

Sales volume is the best proof. In August this year, the sales volume of the Han family exceeded 21,000 vehicles. After 2022, the cumulative sales volume from January to August 2023 continued to be the best in B+C class cars, leading the China brand to blow the horn of strategic attack on joint venture models. In this product innovation, BYD further meets the needs of individual users, and launched the Chinese DM-p Ares version, insisting on integrating China elements into the products and breaking circles based on excellent traditional culture.

The overall product design of Han DM-p Ares Edition and the spirit of striving to lead the China brand have attracted people to engage in.Juck Zhang, the Armor Master of Armor Culture Restoration and Export Work.The two sides joined forces to create the film "Dare to Be God of War" in depth. In the film, we see the ultimate craftsman spirit of Juck Zhang, who is committed to the inheritance of "armor culture" and chooses to rush to his own trend, which coincides with the design concept of Chinese DM-p Ares Edition.

The linkage between the two sides in the film shows that the Chinese DM-p Ares version combines traditional culture with modern elements, and technology is compatible with history, elegance and domineering, leading the China brand to completely subvert the mainstream B-class cars.

[Origin of Ares Edition]

As a brand in China, BYD has been deeply integrating traditional culture in the concept of vehicle design, and the name of flagship car Han originated from the Han Dynasty. The Han DM-p Ares Edition, released in 2023, with its armor-like exterior color matching and decorated with yellow elements in the interior, vividly interprets the true colors of the flagship coupe, giving people a feeling of dreaming back to the Han Dynasty and galloping on the battlefield.

"God of War" is a hero in charge of military war in ancient history or fairy tales, which goes further than "champion". BYD Han DM-p Ares Edition is named after Ares, which not only continues the way that the car system is named after the traditional culture of China, but also highlights the super strength of this product. Like Huo Qubing, it is invincible and climbs to the top in the middle and high-end new energy car market.

[The brand-new sports style design of Ares Edition]

Black is often used to represent sports in the automobile industry. For example, a performance car with a class of 100 yuan will use a large number of black carbon fiber materials in the front and rear skirts, fenders, tail fins and other positions, so that drivers can be more passionate during driving, thus perfectly combining with vehicle sports.With the gradual rejuvenation of automobile customers, the "blackening" design of vehicles has become one of the important ways to highlight the sportiness of new products.

Han DM-p Ares Edition draws lessons from the color matching of ultra-luxury brand sports version, and adopts black+yellow color matching to shape it into a new era super hybrid coupe.The brand LOGO in the middle part also adopts matte black color matching, which highlights the sense of advanced. The iconic big mouth design is internally changed with black diaphragm hot stamping+matte black U-shaped decorative strips, and the other versions are all silver, which can play a very obvious role in distinguishing and appear aggressive, just like a general who fought bravely on the battlefield.

The newly designed side air curtain and horizontal lines are adopted on the side of the body of Han DM-p Ares Edition, which makes the airflow guiding function more obvious, effectively reduces the wind resistance and makes the sports performance better. The left front fender of the new car is equipped with matte black plastic trim, bright black paint and yellow lettering, which is very different. The tail echoes the design of the front of the car. No matter "BYD" on the left or "Build Your Dreams”LOGO in the center of the taillight group, it is replaced with matte black, and the lower guard plate area is painted with matte black.

Suede materials are added to the areas that drivers and passengers touch most often, including the ceiling, seats, ABC columns, door guards, central handrails, and the passenger side panel and sun visor areas. Like the yellow interior design, suede is also widely used in super running and racing. From the moment the driver and passenger get into the car seat, they can have the ultimate luxury experience that is more perfect than vision.

On the whole, the black color of the car body is like the color of ancient armor. With a small amount of yellow elements, it reveals a feeling of a golden horse. The name of the God of War version is really in place. China’s new energy vehicles and even the whole automobile industry have a huge base, but the automobile culture or design is not mature, and it has long followed overseas brands. This time, BYD innovatively integrated the elements of China traditional style into its design, which injected deeper connotation and details into the local design of China, conformed to the travel mode of consumers in China, and resonated with consumers.

[Super Performance Endorsement]

Behind the real "God of War", there are more abilities beyond ordinary people. The hybrid version of the Chinese DM-p God of War is a "electricity-based" four-wheel drive hybrid architecture, which is completely superior to the mechanical four-wheel drive in terms of energy consumption, performance, difficulty relief and safety.Xiao Yun-Plug-in special turbocharged 1.5Ti high-efficiency engine and EHS electric hybrid system used in Han DM-p Ares Edition. Coupled with the hard-core blessing of the front and rear double motors, the zero-hundred-acceleration performance is only 3.7s, which is comparable to the performance of the super-running V10 high-performance engine. It may take more than one million yuan to achieve such results in the fuel vehicle era.

In addition to the lightning-fast acceleration experience brought by the ultimate performance, Han DM-p Ares Edition is also equipped with super intelligent electric four-wheel drive and Yunqi -C intelligent damping body control system (subsequent OTA upgrade), which shows the ultimate handling strength.When the vehicle passes through the bumpy road, Yunqi -C adopts the comfort control strategy of high frequency and small damping to make the chassis "soft", which can effectively buffer the road excitation input and greatly improve the comfort; When the vehicle is in rapid cornering, acceleration and braking, the low-frequency and large damping maneuverability control strategy is adopted to make the chassis "hard", provide greater support and greatly improve the maneuverability.

At the same time, Han DM-p Ares Edition inherits the excellent fuel-saving gene of DM-i, and the fuel consumption is as low as 5.2L. Thanks to the addition of special power blade battery, the pure electric cruising range is as long as 200km, which can meet the needs of the vast majority of users for a week’s pure electric commuting, and the comprehensive cruising range is as long as 1120km, which refreshes the inherent cognition that users can’t have both performance and efficiency.

To sum up in one sentence, all your expectations for hybrid cars can be found in the Chinese DM-p Ares Edition.

【 Conclusion 】

From the ultimate performance of riding the dust to the outstanding performance of leading the same level, Han DM-p Ares Edition has comprehensively innovated the performance definition, perfectly presenting the strength level that China hybrid cars should have, which is bound to refresh users’ understanding of BYD Han series and even hybrid cars, and bring new development direction to the domestic high-end new energy vehicle market.

Online celebrity’s "Uncle Shoushan" Yu Xinwei

　　The spotlight hit a dark, stubble-covered and wrinkled face with a "Mediterranean" hairstyle on his head. Some people joked that this is a face that has been "kicked" by an angel.

　　On the afternoon of November 11th, Yu Xinwei, a 45-year-old farmer from Hebei Province, appeared on the stage for the first time in the A3 studio of Beijing Starlight Film and Television Park. At first, he was too nervous to open his mouth, and the host kept guiding him to complete the 10-minute interview. And when he began to sing, his deep and magnetic voice rippled away. The middle-aged rough man seems to gradually regain his confidence. After singing a song "A Cut of Plums", several rows of lights are brightly lit in front of the stage — — "The challenge is successful!"

　　From the small mountain village in Longhua County, Chengde to Beijing, from chicken farmers to online celebrity with millions of fans, in the past half month, Yu Xinwei ushered in the highlight moment of his life with a beautiful and beautiful poem recitation video of Farewell to Cambridge. On November 2nd, this video reached 8.638 million hits, ranking first in Tik Tok’s hot list that day, and his Tik Tok account "Uncle Shoushan" became popular. Immediately, the online number of his live broadcast room suddenly increased to 10,000 to 20,000, and more than 20 media followed. CCTV variety shows such as "Golden 100 Seconds", "Avenue of Stars" and "Open the Door" have sent invitations one after another.

　　In fact, Yu Xinwei has been active in the short video platform for nearly two years. "I used to sing, but I didn’t expect to recite it for the first time, but it was a fire … …” He still hasn’t understood the logic of the red explosion, and he has confessed the bonus he got as a result.

　　There are many conditions for raising cattle and farming

　　Owe more than 300 thousand foreign debts

　　Life always inadvertently brings unexpected joy. The gift Yu Xinwei received came from an ordinary evening when he was busy with farm work.

　　It was October 26th. Seeing that the sun had set, Yu Xinwei wanted to find a song quickly. As usual, he recorded a singing video and posted it on the Internet, only to find that all the songs he was good at had been sung once. "There were no new songs, so I temporarily recited a section of Farewell to Cambridge."

　　He has a talent for imitation, and usually likes to ponder over the dubbing of TV programs such as Animal World, Archives of National Treasures and China on the Tip of the Tongue. Facing the camera of the mobile phone, when he opens his mouth, it is a rich broadcasting cavity.

　　This video was not broadcast much that day, and Yu Xinwei was somewhat disappointed. Four or five days later, the live broadcast room suddenly flooded into tens of thousands of people, and the phone kept ringing. "I just know that it is on fire."

　　Netizens were surprised by his magnetic voice and the sharp contrast with his rough face. In the first few days of the popular network, I received five or six media a day, and Yu Xinwei was in a trance. "I feel that this accident is too unreal, just like dreaming."

　　Yu Jia has six brothers and sisters, and Yu Xinwei is the youngest. After graduating from junior high school, he went to Jinan as a soldier. After leaving the army, I ran a restaurant, sold snacks and opened a barber shop. After many twists and turns, I finally saved a sum of money.

　　In order to "make Qian Shengqian", in 2013, Yu Xinwei contracted 350 mu of forest in his hometown and planted more than 50,000 Chinese pine and spruce trees. A year later, he built a cowshed of more than 200 square meters and raised more than 20 cows.

　　But the mountains and cowshed are in a lot of conditions — — The Chinese pine market suddenly fell, and no one wanted to sell it at half price in 2016; When pruning trees, I saw the soles of my feet, cut a gap 5 cm long, had surgery for 5 and a half hours, and stayed in the hospital for 40 days. The wind blew the fire and burned the whole cowshed; There are also two cows that rolled down the hill while eating grass and fell to their death … …

　　"I’m a little unlucky, but it also has something to do with my personality." Yu Xinwei said with emotion, "Cattle were originally raised for sale, but after a long time, I was reluctant to sell. Three cows all died of old age in my cowshed … …”

　　Watching the first cow die, Yu Xinwei squatted in the cowshed and cried. He saw the old cow struggling with its head tilted and tears streaming down its face. From then on, he stopped eating beef.

　　"No ‘ Kill the heart ’ Can’t do business. " After several years of tossing, Yu Xinwei owed more than 300,000 yuan in foreign debt.

　　Live broadcast can earn up to 9000 yuan a day

　　Insist on paying off debts in two years

　　The reality of heavy debts will force Yu Xinwei to work on the construction site. During the break, he paid attention to short videos and live broadcasts. "In a live broadcast room watched by thousands of people, some fans asked how much they could earn a year. I heard the blogger say that there were more than 200,000." This number immediately impressed Yu Xinwei.

　　In December 2018, this taciturn middle-aged man got up the courage, registered an account on a short video platform and began to release videos regularly.

　　He named himself "Uncle Shoushan" — — Surrounding his village of Baoshan Ying, there are four mountains, all of which have their own names: Songshuliang, Maijigou, Sangshugou and Dadingzi.

　　So what’s to show? It occurred to him that he loved singing since he was a child. So in the field, he dressed in farming clothes and began to sing. A mobile phone was set up on a tripod, and with the accompaniment of the national K song, applause seemed to ring from the mountains.

　　You don’t have to face people, Yu Xinwei in front of the camera is more comfortable. But "after all, it is not professional, and I often sing wrong at first." In order to record a one-minute "Cut the Plum", Yu Xinwei stood in the snow for 50 minutes in a red scarf and sang dozens of times, "shaking with cold".

　　After more than three months, the number of fans continued to stay at 46,000. In March 2019, he selected more than 10 songs at home, wrote their titles on the wall, and started the first live broadcast against the wall. In the one-hour live broadcast, there were more than 400 online people. Yu Xinwei was too nervous to talk about interaction. He just sang it in turn according to the song list, but he still earned nearly 1,000 yuan. After half a year, he simply took turns to appear with his wife. After singing, I talked about my parents’ short stories and showed the real life in the mountain village. The live broadcast lasted for eight or nine hours every day. With the increase in traffic, Yu Xinwei also received a considerable reward. "Sometimes two or three hundred yuan, sometimes two or three thousand yuan, the most earned 9000 yuan a day." After nearly two years of live broadcast, Yu Xinwei earned more than 500,000 yuan. By this spring, all his debts had been paid off.

　　"It’s light without debt, but I think it’s too easy to earn this kind of money." In his view, this kind of income makes people excited for a short time, but it is difficult to feel at ease for a long time.

　　Try e-commerce to bring mountain products.

　　Be worthy of fans

　　At 6 o’clock in the morning after the CCTV program was recorded, Yu Xinwei took a car and rushed to his hometown. The car was crowded and the driver kept riding. Six and a half hours later, Yu Xinwei returned to his hometown — — Baoshan Village, Qijia Town, Longhua County, Chengde.

　　Several neighbors embraced Yu Xinwei with smiles on their faces and greeted him warmly. "Are you back from Beijing?"? Did people send you a gold necklace? " — — As early as half a month ago, the news that Yu Xinwei was invited by CCTV spread in this village surrounded by mountains, but Yu Xinwei pointed to a box of milk powder he brought back. "I sent this." Until recently, the villagers suddenly realized that the live broadcast was very profitable. He Lixia, his wife, said helplessly, "How can I earn so much when the income is being circulated?"

　　Yu Xinwei still lives in the old house built by his parents 38 years ago. A courtyard is surrounded by red bricks. At the back of the courtyard, a row of tile houses covering an area of more than 90 square meters is divided into five bays. Inside the house, the white wall skin is peeling off, and more than 200 songs are conspicuously posted on the wall, including Norwegian Forest, old boys and Laughing at the World of Red Dust … …

　　After feeding more than 500 chickens and patrolling the forest, Yu Xinwei returned to the room, started the live broadcast and skillfully shouted: "Family … …”

　　"Most of my fans are middle-aged people in their 40 s and 50 s, and there are 85-year-old people. Some of them, in the past two years, have basically been a live broadcast without landing with me. " When I mentioned this group of fans, Yu Xinwei was filled with emotion.

　　He also wants to find a new way to realize cash, and try to interact with the e-commerce anchor Lian Mai to bring goods during the live broadcast. "On one occasion, an e-commerce anchor selling jade articles brushed more than 2,000 yuan and joined us. She wore a leaf-shaped Yu Pei around her neck, asking for 128 yuan, and sold more than 90 orders that day. " He Lixia recalled that when the samples were sent home later, her husband was so angry that he couldn’t eat. "(Yu Pei) was completely different from the video. Rough workmanship, and the shape is two or three times larger, five centimeters long, too ugly! "

　　Although more than 90 singles have only returned two pens, Yu Xinwei understands that he has hurt the hearts of some fans. Since then, he often muttered: "To be worthy of fans, cheat people can’t make money."

1905 movie network news On October 15th, Odagiri Joe, a famous Japanese actor, made her debut in the 3rd Pingyao International Film Festival, and was selected for the "Crouching Tiger" section of the film festival, which was the first screening of the film in China. The film stars Akira Emoto, Chuan Dao Lingyao, Nijiro Murakami, etc., and was also shortlisted for the Venice Day unit of the 76th Venice International Film Festival.

On the same day, director Odagiri Joe walked onto the red carpet of the film festival and appeared in a press conference to be interviewed by the media. At the meeting, Odagiri Joe gave an in-depth account of the creation of this film, and also responded to media reports about his poor health for the first time.

He clarified that the report was a bit exaggerated. "I did have a bad result when I went to the physical examination for the first time, but I went to the second precise examination. As a result, there was nothing wrong with my body. Please rest assured." At the same time, he also revealed that when he saw the inspection report for the first time, he began to think about his life path and reminded himself to hurry up and make a movie.

Co-directing has no influence on my creative style.　

I don’t want to make an entertaining movie.

"The Story of a Boatman" tells the story of the late Meiji period and the early Taisho period. Ten cities were a boatman whose family was settled by the river. His daily job was to row boats to transport people of all kinds across the river. In order to facilitate villagers’ travel, a bridge across the river is about to be completed. The villagers happily discussed the convenience after the completion of the bridge, and only ten cities had mixed feelings about it. One day, he saved an injured mysterious young woman from the river. Nowhere to go, she finally returned to her home in ten cities, and this encounter began to change the life of ten cities.

When talking about creative inspiration, Odagiri Joe said that the pace of Japanese society is very fast now, which led him to reflect on "Is it really good to live this life?"? If you can live a life free from money or time, will you be happier? " Out of this idea, he took Japan 150 years ago as the creative stage, focusing on ordinary people living in nature.

He started writing plays in 2010. During this period, he also appeared in many film and television works directed by different directors, including the latest collaboration with China director Lou Ye. He said that each director’s style is different and will not have a direct impact on his film creation, but he will learn from the strengths of these directors and add his own ideas.

At the beginning of his creation, he decided to shoot an anti-entertainment film. "Now the audience likes a style that is more entertaining and faster, and the scenes are constantly changing and they can’t get tired of watching it." "I don’t want to make an entertainment film, I want to make a quiet statement and show a calm and comfortable way with the cooperation of pictures and music." The pace of this film is slow, the scene changes less, and the duration is longer than that of ordinary movies. Odagiri Joe admits that in order not to let the audience get bored for a long time, he has put a lot of effort into the script, which is also a big challenge for him.

In the process of script creation, he will take himself as the prototype reference, and his lines will also have his inner projection. Referring to whether he agrees to build a bridge in the film, he thinks that when the bridge is built, the local cultural characteristics of boatmen rowing will disappear, so he falls into a kind of thinking about tradition and modern civilization. "Is the convenient age seen by everyone really good?" This is what I want to convey to the audience through movies. "

I searched twenty or thirty places for the perfect scene.

Excavated Du Kefeng’s photographic aesthetic skill.

The time background of the film was set at the end of Meiji, and Odagiri Joe explained that it was set in this era because it was a period when Japanese culture and western culture blended together, and it was also a period when Japan’s unique culture was preserved. At that time, the natural scenery and life maintained Japanese characteristics.

In order to find the ideal perfect location, Odagiri Joe found twenty or thirty places. "I hope it will be beautiful in summer, winter, morning and evening. Every frame in the film should exist like a painting. "Finally, he chose a mountain river area in Niigata Prefecture, Japan. In the end, the crew filmed there for 35 days in summer and one week in winter.

The visual picture of this film is very beautiful, which is inseparable from the credit of photography director Du Kefeng ().

Odagiri Joe said that he and Du Kefeng reached a consensus in their early years of cooperation, when Du Kefeng promised Odagiri Joe, "If you want to make a film, I would like to be your photographer". Odagiri Joe also thinks that Japanese photographers have become accustomed to Japanese scenery. If you use a foreign photographer like Du Kefeng, you can use a foreigner’s perspective to discover unique beauty that Japanese people can’t see.

He also described Du Kefeng as an "atmosphere maker" on the shooting scene, and he also existed like a team leader, giving great support to Japanese staff. "In the past, he liked to improvise in making movies, so that the actors could perform directly in front of the camera, but my film didn’t have any improvisation, so the shooting method was up to me." Odagiri Joe thought that as a director, he also fully tapped Du Kefeng’s skill in photography aesthetics, so that all the scenes were perfectly presented.

Self-directing and self-acting cannot take care of both.

Tadanobu Asano, Yuu Aoi, etc. are all reliable friends.

Akira Emoto is the leading actor in the film, and Odagiri Joe admits that he didn’t direct and act himself because he has self-esteem as an actor and wants to do his best as a director, so both sides can’t take care of it at the same time.

He revealed that in order to shape the role of boatman, Akira Emoto found a real boatman to learn and train boating before shooting, and finally reached his ideal figure state.

In addition to starring in the film, Tadanobu Asano, Yuu Aoi, Masatoshi Nagase, Isao Hashizume and other well-known actors joined the guest appearances. Odagiri Joe said that he wanted to gather some friends who he liked and trusted in this film. These actors didn’t ask for specific remuneration, but paid more attention to the quality of the film.

I want to continue to modify the finished film.

I will think about the script while performing in the future.

Odagiri Joe said that he never thought about the box office, and he couldn’t understand the fact that film creators pursued the box office. "I just want to make a movie about what I am interested in. If it is related to the box office, I have no motivation to shoot. If you consider the box office, then this movie can’t be made into a movie. "

Regarding whether he is worried that many people will only pay attention to the film for his face value or name, he said that he only hopes that more people will watch it. As for the purpose, it is everyone’s freedom. "If they find the film interesting after watching it, then I will be very happy."

In addition, Odagiri Joe responded that he would always keep a distance from the trend of the times and choose something different from popular culture to show his more possibilities. Just like making a movie, he wants to make a movie that no film company can make. "If I make a popular movie style and content, it doesn’t make sense. I hope the work conforms to my personality, and it is also something I think is worth doing. "

Now, he is quite satisfied with the completion of The Story of a Boatman. "Although the more times you watch it, the more you want to modify it, but there is no end to modifying the film."

Will you be a director again? Odagiri Joe didn’t give a clear answer. He said that he still wanted to shoot a movie with his original script, and he wouldn’t shoot it without inspiration. In the future, he will still work as an actor while thinking about the script.

　　Differentiated Positioning, Characteristic Management, New Network Bank Practice Digital Technology inclusive finance

　　Chengdu, Sichuan News Network, March 12-The orderly landing and sustainable operation of inclusive finance are still the focus of attention of all parties. In this year’s "two sessions" government work report, Premier Li Keqiang clearly proposed to "reform and improve the financial service system, support financial institutions to expand their business in inclusive finance, and strive to solve the financing difficulties and expensive problems of small and micro enterprises."

　　At the press conference held on March 2, "CBRC defuses financial risks and leads the high-quality development of banking service economy", the head of the Urban Banking Department of CBRC fully affirmed the positive role played by private banks in lowering the financing threshold, reducing bank operating costs and customer costs, and broadening financing channels. He said that CBRC would guide private banks to adhere to differentiated market positioning and actively practice inclusive finance.

　　As the seventh private bank approved for construction in China, it is also the third internet bank in China and the first internet bank in the central and western regions. Since its opening in December 2016, Sichuan Xinwang Bank has adhered to the differentiated positioning of "mobile internet, inclusive compensation" and the characteristic operation of "digital inclusive and universal connection" with the help of scientific and technological means such as mobile internet, big data, cloud computing and artificial intelligence, and complemented the advantages of prime bank with the role of "complement".

　　The person in charge of the Urban Banking Department of the China Banking Regulatory Commission said at the press conference that all 17 private banks have been opened, and their business development is generally stable, with rapid growth of assets and liabilities, good profitability and low overall risk. It is worth mentioning that: "Private banks have bright spots in serving the people and many unexpected gains."

　　First, effectively lower the financing threshold. Private banks actively use technologies such as mobile internet and big data mining to help many customers who lack credit records and collateral to obtain credit support, effectively lowering the financing threshold.

　　The second is to innovate risk control means to achieve "speed up and reduce costs". Some private banks use digital risk control system to replace the traditional manual processing of banks, and realize automatic, batch and low-cost pipeline credit lending, which not only reduces the bank operating cost and customer financing cost, but also effectively reduces the time for loan customer application and bank review, and achieves the customer experience of "second-by-second loan and real-time loan".

　　The third is to enrich financial products and broaden financing channels. Some private banks have enriched credit products, improved credit processes and helped broaden financing channels in view of the financing needs and practical difficulties of different types of customers, effectively alleviating the problem that small and micro businesses are difficult to obtain financing due to the lack of collateral and business data.

　　Adhere to the positioning of the new network bank and focus on "digital inclusiveness"

　　As a pilot of the second batch of private banks, Sichuan Xinwang Bank was jointly established by New Hope Group, Xiaomi and Hongqi Chain. At the beginning of the approval, Xinwang Bank actively responded to the regulatory requirements, taking serving small and micro groups and supporting the real economy as its fundamental purpose, building big data risk control and financial technology as its core competence, focusing on deepening inclusive finance by digital means, and providing convenient and efficient financial services for 80% of small and micro groups that have not received perfect financial services.

　　In Xinwang Bank, users don’t need to go to outlets and submit paper materials. They can apply at any time and place for 7*24 hours with only one mobile phone, and apply for loans every second, lend in real time, and pay them back with the loan, which greatly improves the availability of financial products and effectively reduces the time and cost of applying for loans for users.

　　As of January 23, 2018, there were more than 10 million users of Xinwang Bank, covering 31 provinces, municipalities and more than 300 cities across the country, and users in remote areas of fourth-and fifth-tier cities such as Bazhong, Dazhou and Nanchong in Sichuan, as well as users in Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu, who can obtain convenient and efficient financial services. Statistics show that nearly 30% of users have never enjoyed financial services and lacked credit records before applying for a loan from Xinwang Bank.

　　In terms of financing amount and service cycle, the credit products of Xinwang Bank also have the characteristics of small amount, high frequency, fragmentation and generalization. The minimum loan can be borrowed from 500 yuan, and the shortest loan can be borrowed for one day. By the end of 2017, the per capita loan amount of Xinwang Bank users was 3,300 yuan, and the average loan period was 75 days.

　　Financial technology injects new development momentum into banks.

　　In this year’s government work reports of the two sessions, scientific and technological innovation and innovation drive have also been mentioned many times. At present, technologies such as big data, cloud computing, artificial intelligence and blockchain have been deeply integrated with the financial industry. For a long time to come, financial technology will inject new development momentum into financial institutions.

　　As Liu Yonghao, member of Chinese People’s Political Consultative Conference and chairman of New Hope Group, said in the panel discussion of CPPCC, with the country’s reform and opening up and more and more open policies, private enterprises have advantages in the new economic fields represented by mobile Internet, big data and artificial intelligence.

　　In the field of new finance, as the first batch of banks that comprehensively use machine learning technology to make retail credit risk decisions, Xinwang Bank is driven by financial technology to continuously improve service efficiency and optimize user experience.

　　In the core risk control link, Xinwang Bank has independently developed an anti-fraud system, which comprehensively uses technologies and means such as face recognition, bio-probe, device fingerprint and associated network to control the anti-fraud risk. At present, it can complete the parallel execution of hundreds of rules under the current business volume, and can output results in milliseconds. By the end of 2017, the anti-fraud system effectively blocked 600,000 risk fraud attacks, ensuring the safe and smooth progress of business.

　　At the level of real-time credit decision-making, Xinwang Bank also uses artificial intelligence and machine learning algorithms to make real-time portraits, analysis and judgments of users. At present, 99.6% of the credit business has been approved by machines in the whole process, and only 0.4% of large credit and suspicious transactions need manual intervention, and the audit results can be output in 7 seconds at the earliest, which greatly improves the efficiency of credit approval and saves the operating costs of banks.

　　Under the support of financial technology, Xinwang Bank knows that it shoulders the responsibility and mission of "supporting the real economy, serving small and micro groups, and practicing inclusive finance", and will fully stimulate its dual genes of finance and Internet, adhere to differentiated positioning and characteristic operation, and rely on big data risk control and technology and finance capabilities to build a digital technology universal bank and practice digital technology inclusive finance.

　　Cctv newsOn the afternoon of March 1st, the State Council Press Office held a series of press conferences on the theme of "Opening by authoritative departments", introducing the situation of "accelerating new industrialization, strengthening and improving the real economy" and answering reporters’ questions.

　　Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology, said that in 2022, the production and sales of new energy vehicles in China reached 7.058 million and 6.887 million, up by 96.7% and 93.4% respectively, ranking first in the world for eight consecutive years. Since 2012, when China promulgated and implemented the Development Plan of Energy Saving and New Energy Vehicle Industry, the average annual compound growth rate of new energy vehicle sales reached 87%, and the cumulative promotion of new energy vehicles reached 15.96 million, nearly 16 million. China has become an important guiding force for the electrification transformation of the global automobile industry.

　　This year, the new energy automobile industry will maintain a good development trend, and production and sales will achieve steady growth. The Ministry of Industry and Information Technology will focus on promoting the work from five aspects.

　　First, we should strengthen overall planning. Further improve and perfect the coordinated promotion mechanism for the development of new energy automobile industry, and coordinate the overall work of electrification, networking and intelligent development. Focusing on technical research, popularization and application, infrastructure construction, etc., we will continue to cultivate independent brands with high innovation level, strong comprehensive ability and international competitiveness.

　　The second is to support innovation breakthroughs. We will focus on supporting leading enterprises to play a leading role and accelerate the technical research and industrial application of new systems such as batteries, automotive chips and automotive operating systems. Start the pilot of intelligent networked vehicle access and road traffic, accelerate the technical application of 5G vehicle-road coordination, and promote the coordinated development of electrification and intelligent networked.

　　The third is to further increase the promotion and application. We will carry out pilot projects for the comprehensive electrification of vehicles in public areas, and further improve the electrification level of vehicles in official vehicles, taxis, postal express delivery, sanitation and other fields. It is necessary to work with relevant departments to study and clarify the continuation policies such as tax reduction and exemption for new energy vehicles as soon as possible, and revise and issue the "double points" management method to stabilize market expectations.

　　The fourth is to improve service support capabilities. It is necessary to speed up the development of domestic resources, stabilize international cooperation and supply, and ensure the supply and price stability of key raw materials. It is necessary to improve the recycling system, strengthen key technologies such as intelligent disassembly, and improve the recycling level of power batteries.

　　The fifth is to promote open development. We will continue to implement opening-up measures in the automotive sector, give play to the role of multilateral and bilateral cooperation mechanisms, and support enterprises, research institutions and industry organizations to carry out exchanges and cooperation in the fields of trade and investment, technology research and development, and standard setting, so as to achieve win-win development.

Special feature of 1905 film network Spring has arrived, everything is revived, and there is a vibrant scene everywhere. Flowers are red, willows are green, and the world is beautiful. It’s really fascinating. And spring is not only the season when flowers bloom and everything grows, but also the season when love is most likely to germinate.

From February 27th to March 4th, the movie channel has carefully prepared a number of love movies for everyone, so let’s welcome this season of love together.

Love+philosophy　Show classical beauty

Film stills

"Coffee Commune" is a self-directed romantic comedy, starring,, and. It tells the story of a young man who came to Hollywood to pursue his movie dream, then fell in love and indulged in the famous coffee commune of that era.

The colors in the film are warm, colorful and full of hope. The classical atmosphere gives this classic "Woody Allen-style" story a little novelty, which makes the film filled with a charming illusory temperament and philosophical meaning.

In the film, director Woody Allen, with the help of the hero, said Socrates’ sentence that "an unexamined life is not worth living", and then retorted that "but a scrutinized life is not easy".

The development track of love cannot be planned. Now that we have chosen each other, we should bravely face everything that is coming.

In the film, the photographer’s dark shots are beautiful, turning the wooden office and dining room into fantastic scenes. Every shot glows with a vibrant classical beauty, which makes people want to take their lover in for a drink.

Beach+music　Full of love

Film stills

In the classic film "What Tea in Summer", Summer came to Dandan Island, Malaysia after emotional trauma, and met the beach rescue team member Mo Tea, and they started a romantic love.

The film tells the audience a ups and downs love story in a relaxed and happy way. The whole film is very beautiful on location, with gorgeous colors to explain the beauty of life and the enthusiasm of love.

Vivid illustrations, colorful transitions, relaxed and funny dialogues, and pure and lovely songs and soundtracks have all become the unique features of this film. Songs such as "The girl on the other side looks over" and "The waves are blossoming" in the film are still regarded as confession songs for girls by many boys.

Love+martial arts　Heroic spirit burst into flames

Film stills

The martial arts film Yang Guo and Little Dragon Girl, released in 1983, was directed by Huashan, starring, etc. Based on the novel "The Condor Heroes", the film tells the story that Yang Guo and Xiao Longnv met and fell in love, and because of various misunderstandings, they interpreted a love-hate story.

This film is a rare martial arts work in Leslie Cheung. Compared with other versions, Yang Guo played by Leslie Cheung has the youthful temperament of a handsome and beautiful boy.

While Weng Jingjing’s little girl Long Mingyan is moving, she has a little more Jianghu temperament.

A pair of martial arts experts bring a full screen of youth. Do you love them?

Simple Cinderella　Gorgeous princess

Film stills

Cinderella, the first live-action version, is a fantasy drama film directed by, starring, etc. Based on fairy tales, the film adds innovative adaptation, and the main line of the story still revolves around Cinderella’s courage in difficulties and her romantic love with the prince.

Many classic scenes in the original work are also presented in the film one by one, including the fairy godmother turning the pumpkin into a carriage, Cinderella’s gorgeous transformation, and the loss of crystal shoes on the steps of the palace.

The blue dress worn by Cinderella in the film was carefully sewn with many tiny Swarovski crystals, and it is said that a total of 10,000 were used.

This movie makes the sparkling Cinderella come to you from the fairy tale. In reality, no matter what the person you love wears, I believe that in your eyes, it will shine like wearing 10,000 crystals.

Be on the screen many times　Achieve the best work

Stills of the movie Jane Eyre

Jane Eyre, released in 1970, is a classic film directed by Delbert Mann and starring susannah york and George C. Scott. The film is adapted from Charlotte Brontexq’s masterpiece of the same name and tells the story of several emotional experiences in Jane Eyre’s life.

Jane Eyre has been repeatedly put on the screen for 8 times, and the British version in 1970 is recognized as the highest artistic and production level.

Jane Eyre in the film is like the struggle history of "Cinderella" in real life. She bravely faces difficulties and setbacks and pursues equality between men and women and between the poor and the rich. As she herself said, "I have the same soul and heart as you."

Over the years, many well-known romantic films at home and abroad have been growing up from generation to generation, adding a touch of sweet color to our ignorant period. So many excellent love movies, which one is the classic that you can’t surpass in your heart?

Program preview:

February 27th (Monday) Coffee Commune

February 28th (Tuesday) "Summer Tea"

On March 2nd (Thursday), Yang Guo and Little Dragon Girl

March 3rd (Friday) "Cinderella"

March 4th (Saturday) Jane Eyre