After becoming the first Chinese aerospace partner in the civil electrical industry, the safe electricity expert Bull has once again come out of the circle with a sense of fashion and high-end!
On May 22, Bull officially announced that supermodel Liu Wen became the brand spokesperson. The butterfly wing ultra-thin switch advertising blockbuster and endorsement posters presented by Bull and Liu Wen successively appeared, kicking off the cooperation. In the poster, Liu Wen’s figure is like a jumping butterfly, showing high-end and fashion.

In recent years, Bull has not only strived for excellence in products and technologies, but also made frequent innovation and breakthroughs. In terms of design, it has also joined hands with domestic and foreign design masters to lead the industry trend. In the continuous journey of breaking the circle, Bull has gradually refreshed the original impression of the outside world, allowing more consumers to recognize the fashionable, high-end and technological side of Bull. This time Bull joined hands with Liu Wen, which can be described as a two-way rush for "fashion and professionalism".
A two-way journey on "fashion and professionalism"
One is an expert in safe electricity use, and the other is a fashion pioneer. The two seem to be far apart, but they have an amazing fit. Whether it is professional or fashion, Bull and Liu Wen show the same quality and concept.
You can get a glimpse through a set of data. Founded in 1995, Bull has always adhered to the concept of "professional focus, long road, and be the first", and has made "safe electricity use" to the extreme. It has achieved the industry’s first place in the two categories of sockets and switches. According to Champ Consulting Group data, 10 Chinese households and 7 households use Bull. In 2021, the total sales volume of Bull switch products in the country exceeded 500 million pieces. These data reflect that Bull’s safety and professionalism are deeply trusted by Chinese families.
In the face of work, Liu Wen also has the attitude of "doing small things to the extreme". Liu Wen once said in an interview, "If I want to do something, I will use my 100% efforts to do it well." It is also adhering to the attitude of going all out that Liu Wen occupies an irreplaceable place in the modeling circle with her solid business ability. As for the word fashion, Liu Wen has always had her own understanding. She believes that fashion is always changing, and the simpler things are more impressive, but simplicity is not without details. The decoration style of Liu Wen’s studio is still like his understanding of fashion, with both simplicity and quality, showing high-end.
"Bull is a well-known brand. This time, Bull’s new product made my eyes shine. I really like its simple and fashionable design style," Liu Wen said of the experience of working with Bull. "I am very happy to join hands with Bull to interpret the brand’s new style."
It is understood that the bull butterfly wing ultra-thin switch is designed by Habits, a well-known Italian designer team from Milan, the world capital of art, who has served Ferragamo, Versace, Chloé and other luxury brands. It focuses on the perfect integration of Italian minimalist design and Chinese aesthetics, fully demonstrating the bull’s fashion sense, product power and design power.

When evaluating the design concept of the Bull Butterfly Wing Ultra-thin Switch, Liu Wen shared, "The design inspiration of this butterfly wing product is derived from the concept of the Bull brand constantly leading innovation and breaking through itself." In fact, fashion not only refers to figurative clothing, but also reflects an "invisible" attitude. In this regard, Bull coincides with Liu Wen. Since the industry innovated the use of IMR technology (in-mold forming transfer printing technology) to solve the process problem behind the cookie-cutter white switch in the home improvement market, Bull has been at the forefront of the industry in terms of fashion leadership.
In recent years, Bull has been striving for product excellence, continuous innovation, and continuous cooperation with domestic and foreign design masters in design, leading the industry trend. It is reported that Bull has launched a variety of fashion products including IMR color switches, high-crystal glass switches, Swarovski crystal switches, etc. With its simple design style and hard-core technology strength, it has won more than 20 domestic and foreign design awards such as the German iF Award and the Red Dot Award.
Bull, which ranks first in the wall switch socket category, chose to cooperate with Liu Wen because of its fashionable and professional characteristics that are highly compatible with the brand. In other words, this cooperation between the two parties marks that Bull will once again lead a new chapter in the ultra-thin aesthetics of switches.
Based on aerospace-grade safety quality, leading the trend of ultra-thin switch aesthetics
Butterfly Wing Ultra-thin Switch shows Bull’s focused thinking on the future trend of switch products, and is also regarded as a masterpiece of Bull’s innovative butterfly change after surpassing international brands. In recent years, Bull has been innovating technology and actively deploying large-panel ultra-thin switch products. And Bull Butterfly Wing Ultra-thin Switch integrates a more flexible design concept on the basis of safety and ultra-thin, truly achieving more simplicity and fashion.

It is reported that the Bull Butterfly Wing Ultra-Thin Switch was inspired by the Italian designer team from the allusions of Zhuang Zhou Mengdie and incorporated the light flapping wings of butterflies into the product. At the same time, the Butterfly Wing Ultra-Thin Switch breaks through the boundaries of traditional switch "thickness". The panel is hidden in the wall with the ultimate ultra-thin 6.4 mm, which is 50% less than the thickness of traditional switches. It is the thinnest switch product ever made by Bull.

"This butterfly wing and ultra-thin switch is as light and thin as a butterfly wing, and it seems to be flapping butterfly wings when pressed," Liu Wen said in an interview. "I think its design is very simple and fashionable. I believe that it will be installed on the wall of the home, which will bring a very pleasant sense of use and a good sense of use."
On the other hand, in addition to achieving the "light" aesthetic experience, the Bull Butterfly Wing Ultra-thin Switch also has four aerospace-grade quality characteristics: high temperature resistance, electric shock resistance, anti-deformation and anti-rust. Specifically, the Bull Butterfly Wing Ultra-thin Switch uses a high-flame-retardant PC material that can withstand high temperatures of 850 ° C as the shell, and pioneered the use of high-rigidity fixed frame and high-quality silver-plated copper and other precious metal materials, making the product more firm, stable, safer and longer-lasting.

The process of pursuing aerospace-grade quality is not easy. 81 engineers spent 200 days and nights, accumulated more than 93,300 man-hours of research and development, and passed 214 rigorous tests in five application scenarios, which created the aerospace-grade quality of the bull butterfly wing and ultra-thin switch quadruple protection technology, and realized the dual construction of "safety technology and design aesthetics" in the home environment.
It is worth mentioning that the Bull Butterfly Wing Ultra-thin Switch is only the "tip of the iceberg" that Bull has pursued for decades in terms of technological innovation, product quality, and fashion design.
According to the data, by the end of 2022, Bull had obtained 2,379 valid patent authorizations, 59 software copyrights, and participated in 118 national, industry and group standards; at the same time, in the field of switches, Bull has established the world’s largest switch socket production and R & D base, with more than 150 highly automated production lines, more than 5,000 product types, and an annual output of up to about 600 million pieces. In addition, by combining technology and aesthetics, Bull’s products have won the German iF Award, Red Dot Award, Red Star Award and many other domestic and foreign design awards.
A butterfly wing ultra-thin switch that combines fashion, technology and safety reflects Bull’s 28-year path of "professional focus, long road, and being the first". It also bears the responsibility and original intention of protecting the safety of electricity for hundreds of millions of households and leading the fashion trend lifestyle. In the future, while adhering to safety and quality, Bull and its switch categories will continue to write a new chapter in fashion aesthetics.
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