Red Star Macalline launches ＂trade-in＂ and ＂free disposal of old machines＂ for high-end household appliances.

Shanghai implemented a new round of green smart home appliances consumption subsidy policy from March 30th to December 31st, 2024. For 16 categories of first-class energy-efficient home appliances, consumers enjoy a one-time reduction subsidy at 10% of the transaction price. It is worth mentioning that in addition to traditional household appliances such as air conditioners and refrigerators, computers, printers, air purifiers, rice cookers, microwave ovens, induction cookers, electric fans and water purifiers also entered the subsidy list for the first time.

As a fashion home appliance integrated shopping mall favored by Shanghai consumers, it is understood that Shanghai Red Star Macalline actively participated in it for the first time, and at the same time combed the policy opportunities, and made a detailed analysis of the willingness of brands and merchants to participate in the trade-in action. After careful preparation, it chose to launch the plan on the eve of May 1, aiming at better expanding the effect. Shanghai Red Star Macalline, on the basis of actively participating in the government’s new round of green smart home appliance consumption subsidy policy, has further increased its investment in home appliances for trade-in. On April 15th, 8 shopping malls of Red Star Macalline in Shanghai jointly held the "Launching Ceremony of Electrical Appliances Trade-in and 51 Huanxin Home". The ceremony focused on the direction of intelligence, greening and high-end, promoting quality-for-new consumption and promoting the high-quality development of the industry.

During the event, 8 stores in the same city increased their preferential strength layer by layer. Where consumers go shopping for high-end home appliances in eight offline shopping malls, they can add dual consumption subsidies from the government and Red Star Macalline, with a maximum subsidy of 20% for a single person, totaling 4,000 yuan. In addition, eight stores in the same city officially launched the service of "free disposal of old machines (air conditioners, refrigerators, washing machines and color TVs, etc.), and then enjoy the highest recycling subsidy of 600 yuan", recycling the price and service upgrades, bringing convenience and benefits to users.

Ge Sen, Secretary General of Shanghai Jiaodian Household Appliances Business Association

Ge Sen, secretary general of Shanghai Jiaodian Household Appliances Business Association, said in his speech that the trade-in of household appliances is not only an economic activity, but also an important cause involving resource recycling and environmental protection. He said that Red Star Macalline, as a leading enterprise in the home appliance industry, should not only do a good job in policy propaganda to ensure the fairness and justice of the subsidy policy, but also continuously enhance the supply capacity of products, provide consumers with a reassuring, comfortable and secure consumption experience with the best trade-in service, and promote the upgrading of green smart home appliances to meet people’s yearning for a better life.

Zhao Lei, Vice President of Red Star Macalline Home Furnishing Group and General Manager of Beijing, Shanghai and Shanxi Development Centers.

At the launching ceremony, Zhao Lei, vice president of Red Star Macalline Home Furnishing Group and general manager of Beijing, Shanghai and Shanxi Development Centers, said that Red Star Macalline actively responded to national policies, deepened the trade-in activities of smart home appliances in all directions and dimensions, and really gave subsidies to every consumer with real money. Consumers can not only enjoy the subsidy policy of Shanghai municipal government for household appliances, but also enjoy the "subsidy for upgrading high-end appliances" offered by Red Star Macalline Shopping Mall, so as to realize the "discount" benefit of purchasing high-end household appliances. In order to solve all kinds of troubles in the trade-in of consumers, Red Star Macalline effectively integrates all resources, forms a joint force of trade-in, continuously optimizes the trade-in service link, and provides consumers with a one-stop shopping experience.

From left to right: Yan Jianhui, general manager of Fangtai Group in Shanghai; Zhang Wei, general manager of Shanghai Boss Electric Sales Co., Ltd.; Li Qiang, director of Linnei Electric Shanghai; Luo Jianxi, executive deputy general manager of Shanghai Qizhi Building Materials Co., Ltd. (Wrigley); Dai Hui, director of market operation of Silian China.

The launch of "trade-in of high-end smart appliances" has received strong support from major first-line brands. Fang Tai, the boss and Lin Nei, as representatives of electrical appliance brands, exchanged and shared the old-for-new service at the launching ceremony. In addition to electrical brands, brands represented by mattresses and bathrooms also actively participate in the trade-in activities. All the leading brands said that during this activity, they will come up with the strongest "reserve price", the most affordable promotion and the best quality fashion new products to benefit every consumer who comes to Red Star Macalline Shopping Mall.

The launch of the "Trade-in of High-end Smart Appliances" coincides with the upcoming May Day home consumption peak season. It is understood that Shanghai Red Star Macalline will continue the upsurge of "315 promotion" and will continue to launch a series of promotional measures during the "51 promotion" period to sprint to seize the home improvement market in the first half of the year. 9.9 yuan snapped up the cashback red envelope qualification certificate by scanning the code through the Red Star applet, and returned it to 500 when it was over 5,000, to 1,000 when it was over 10,000, and to 2,000 when it was over 20,000. The maximum amount was 3,500 yuan. (Single-user capping can participate 3 times). In addition, during the event, any customer who buys a brand in the same city can participate in the free-of-charge lottery if the accumulated amount is over 30,000 yuan, or participate in the lottery if the shopping amount is over 5,000 yuan, and the prizes are constantly pleasantly surprised.

As the largest home appliance retail mall in China, Red Star Macalline has been deeply involved in high-end home appliances in recent years and has become the mainstream channel for in-depth strategic cooperation among many international and domestic first-line home appliance brands. Eight Red Star Macalline shopping malls in Shanghai have become the first choice for many consumers to dress up their homes and purchase large household consumer goods with first-class hardware, cost-effective goods and excellent service. With the in-depth development of the "trade-in" activity, relying on the east wind of government subsidies, Red Star Macalline not only provides assistance for the steady promotion of the great economic cycle, but also adds color to consumers’ ideal home life. (Source: Red Star Macalline)