Changan Mazda new car planning exposure!

A few days ago, Changan Mazda’s new car planning was exposed online. It is understood that this year Changan Mazda will launch BEV+REEV (pure electric+extended range) new energy vehicles to enter the domestic new energy market; After 2024, new products will be put on the market every year, so as to reverse the slow launch of new models in the market for many years.

Judging from the pictures exposed on the Internet, Changan Mazda will launch two new models with code names J90A and J90A-REEV in 2024; In 2025, two new cars codenamed J90K and J90K-REEV will be launched; NEW SUV and NEW CAR will be launched in 2026.

As one of the Japanese automakers, unlike Toyota and Honda, Mazda, which is positioned as a niche, does not have a high presence in China, especially since FAW Mazda announced its withdrawal. Mazda mainly relies on Changan Mazda as a car company in China.

Official website shows that at present, Changan Mazda’s models on sale include CX-8, CX-5, CX-4, CX-30, CX-50, Artaxella and Artaxella. Although Changan Mazda’s products are not few, most of them are actually discontinued, including CX-4 and Artaxella, and only one model has a good sales performance.

Retail data show that the cumulative sales volume of Changan Mazda in 2023 was 88,564 vehicles, compared with 92,748 vehicles in 2022. Among the sub-models, the model with the highest sales volume is Angkor Sela, with 49,419 vehicles, accounting for 55.80% of the total sales volume; CX-5 and CX-50 lines followed, with sales of 17,884 vehicles and 10,265 vehicles respectively. The performance of other models is very general, such as CX-4′ s annual sales of 3908 vehicles; Artz is3,438 vehicles; The CX-30 is2,685 vehicles; There are 185 CX-30 EV.

However, despite its poor performance in China, Changan Mazda still does not intend to give up this market, but will vigorously lay out this market. In April last year, Mazda China announced the transformation strategy and vision of the electrification era and established a brand-new cooperation model with Changan Automobile. According to the plan, Mazda’s transformation strategy in the era of electrification is divided into three steps: from 2022 to 2024, it will strengthen the development for the era of electrification; In 2025-2027, we will strengthen the development of battery technology and take the lead in putting pure electric vehicles into the China market; From 2028 to 2030, pure electric vehicles will be officially introduced, and the transition will be made to the era of electrification.

In July of the same year, Masahiro Moro, CEO of Mazda, said in an interview that due to the fierce competition in China’s electric vehicle market, Mazda’s business in China may be difficult, and its strategy in China needs to be thoroughly reformed. Mao Longsheng said that Mazda’s operation in the world’s largest automobile market will become more and more difficult in the next year to 18 months. The output is low, but the profit pressure is increasing.

However, as far as the current market is concerned, Changan Mazda is still in a very passive situation. It is extremely difficult to achieve sales growth only by relying on a model of Angkor Sela, which also means that Changan Mazda urgently needs an explosive model to save sales.

Sumioka Takashi, president of Changan Mazda Automobile Co., Ltd., previously said: "China is Mazda’s most important overseas market, and Mazda will continue to deepen its cultivation." From the analysis of the exposed new car planning, Changan Mazda will make efforts in the new energy market, which may be a better choice for Changan Mazda, which has a low sales volume of fuel vehicles, to adapt to market development and realize electrification transformation.

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