上海贵族宝贝龙凤楼

　　Stars who live in the spotlight are not only glamorous on the stage, but also the work arrangement behind the scenes and daily life are the focus of public attention. Recently, a reality show "Me and My Agent" reflecting the living conditions of artists and agents has attracted attention, which has opened a new perspective and revealed the working status of the agent profession and the inside story of the artist’s business image. While satisfying curiosity, the work orientation of "setting people up" has also caused controversy.

　　Question 1. Are the stars’ every move carefully planned by people?

　　Brokerage companies help stars enlarge their strengths and meet market expectations.

　　The program opened the life section of boss Yang Naizhen’s one-hearted entertainment. Zhu Yawen, Yuqi Zhang, White, Chun Xia, Nana Ou-yang and Bridgette joined with their brokers to expose the entertainment circle ecology behind the stars from the perspective of the workplace. From the internal meeting, you will find that the brokerage company has a clear division of labor, some are responsible for business cooperation, some are responsible for fashion, and as for film and television resources, there is also a special department responsible for docking. The daily affairs of stars are inseparable from these partners, and they control the future career direction.

　　Watching the lives of stars and brokers, the most curious thing is, are the so-called people created? It may be unexpected to some viewers that Zhu Yawen, who is loved by fans, is also facing an artificial dilemma. During the meeting, it was discussed whether Zhu Yawen should take the emotional variety "Heartbeat Signal 2". The agent bluntly said that Zhu Yawen’s presence in the program was too weak. Zhu Yawen is deeply rooted in the hearts of the people with the image of "walking hormone" through dramas such as "Red Sorghum", but the agent believes that "it is obviously a sexy person, but how can Zhu Yawen make fans feel excited when his wife and children are hot in Weibo every day?"

　　It can be seen that the people we see must be carefully planned and fired with a clear purpose; Everything a star says and does on the show is designed to serve people as well. This is not a practice, but the rules of the game that the whole industry has long understood.

　　Question 2: The agent closest to the star is not only as simple as having idol benefits?

　　The pressure of continuous rotation is so great that you cry, but you have to give the star a sense of security.

　　What is the life of a broker? In life, apart from changing companies and turning against each other, there are also many examples of stars and brokers becoming friends. Some examples of agents who marry stars encourage girls who have dreams of their idols.

　　White, an actor who became popular with "Soul of the Town", and Qi Zi, an agent, are not sophisticated in communicating with White, even though they are big. For example, to persuade White to broadcast live directly, he said, "I know you won’t agree". Boss Yang Tianzhen directly asked White if he needed to change people. "White, who is in a rising career, needs more experienced brokers, while Qizi, who has been in business for a short time, is not fully qualified." In fact, brokers are not only close to idols, but also need to provide reliable services with enough professionalism.

　　Journalists often deal with stars, and they have to go through the broker’s "pass" first. The "difficult" agent will help the artist to block out many complicated things, and also maintain the image of the star through many requirements. When the star has a public opinion crisis, it is especially a test of the public relations ability of the brokerage team. How to make stars speak at the right time and keep silent at the right time all test professionalism.

　　Question 3: What should the broker do when he meets a star who doesn’t "cooperate"?

　　In addition to crisis public relations to reverse public opinion, we should also persuade stars to "speak less"

　　In the program, Yang Tianzhen and the company’s brokerage team mentioned at the meeting that the biggest problem of Yuqi Zhang, who was riddled with divorce gossip, was that she didn’t play cards according to common sense, which made the brokerage team passive and "created an opportunity and ushered in a dilemma". This directly led to the current business inquiries (that is, business cooperation) in Yuqi Zhang have stopped.

　　People who eat melons should still remember that Yuqi Zhang went to divorce because of her husband’s accusation of domestic violence and the exposure of marital conflicts. The powerful brokerage team miraculously helped her reverse the trend of public opinion by setting up a woman who dares to love and hate. However, news of their remarriage appeared, and the onlookers felt that they had been "fooled". Then spread all kinds of gossip, even marital infidelity, Yuqi Zhang responded in honest and frank, Weibo. The tug-of-war with her ex-husband exhausted the public. Faced with such a repeated public image, it is too difficult for the team to create a convincing person for her.

　　The program faces this topic directly, pointing out that Yuqi Zhang, who is impulsive and always doesn’t play by common sense, is hard to be "restrained". Xiao Yuya, the agent, gets along quite artistically with Yuqi Zhang. She needs to "converge" on such an embarrassing topic when chatting with Yuqi Zhang. She loves to eat, and she chooses to outflank the topic while eating hot pot.

　　The work is the best personal design.

　　After the program was broadcast, some netizens posted a post asking, if it were you, would you like to sign up for such a company? The highest praise reply is very intriguing: "If I am an actor, I won’t. If I am a star, I will."

　　Yang Tianzhen was asked in the program, "Do you have an 800 marketing number?"? Subsequently, the controversy of "leading customers to set up" was triggered, and she shed tears at the company’s 5 th annual meeting. There is also public opinion that this reality show "poison tongue" is Yang Tianzhen’s "whitewashing conference".

　　Last year, Zhu Yawen won the championship in "Coming to the Sound", and the dubbing of "Baby" stunned fans. This year, she was officially declared as a permanent guest of the hit variety "Run". However, in recent years, film and television works have not impressed the audience deeply. Some netizens questioned that spring and summer used to be radiant when they took the film at a young age, but now they are wasted in variety shows and become "mediocre." When positioning artists, we often consider the solidified marketing positioning, but ignore the individuality of artists to some extent. Some netizens bluntly said, "There are good-looking dramas when eating every day, and there are good songs to listen to when walking. I hope to know artists from my works instead of Weibo’s hot search and headlines."

　　The insiders believe that it is not long-term to rely on the establishment of people. It provides artists with staged heat at most. After repeated operations several times, the artist’s freshness is almost squeezed. Marketing this matter is too much. As a profession with great commercial value, the artist’s image naturally needs to be carefully polished, highlighting his personal characteristics, but the design of people should also conform to his own reality, and it is unsustainable to force people to design. There are countless examples of the collapse of the entertainment industry.

　　Yangzi Evening News/Yangyan reporter Zhang Nan

(Source: Fox News)

　　Overseas network September 25 th Recently, an "explosive document" written by 45 Google employees said that they encountered gender discrimination, violation of promotion promises, harassment and retaliation at Google.

　　According to Forbes News, this internal document was written by Google employees. According to the documents, 45 different claim letters were collected in a few weeks in April. At the beginning of this month, the document was first disclosed. The document has the following labels attached to its title: "Reporting jokes are punished", "I snitched on a colleague", "No one feels safe enough to speak out" and "Be a ‘ Good ’ Girl. "

　　An employee wrote: "When I was sexually harassed in the former team, I quickly reported it to the manager. However, I was told that it was me ‘ Overreaction ’ Yes, I should ‘ Overcome it ’ 。” Another Google employee wrote: "My first manager at Google made inappropriate jokes, abused team members in person and behind their backs, changed the focus of the team every day, and was very popular, with different expectations for men and women."

　　At the time of the incident, Google was in a moment of full attention, and both current and former employees had accused sexual harassment, discrimination, wage inequality and retaliation. At the end of 2018, at least 20,000 Google employees walked out of corporate offices around the world to protest against the huge bonuses paid by the technology giant to executives accused of "sexual misconduct".

　　Google pointed out that the company has taken a series of measures to improve transparency and make it easier for employees who have doubts to report. Google employees now have access to detailed processes that explain how the survey works. In addition, Google also allows employees to provide emotional support to colleagues at meetings on harassment or discrimination investigations, and "sexual harassment" is also included in the company’s annual investigation report.

　　"It takes courage to report misconduct, and we hope to provide protection and support for employees who are worried," said the company’s vice president of operations. All misconduct reported to us is strictly investigated. In the past year, we have simplified the process of employees raising concerns and improved the transparency of Google’s investigation process. " (Overseas Network-USA-Qiao Shanshan/Internship Compilation-Pei Zehui)

On November 29th, Yang Yinfen, the helm of Liangpin Shop, sent an internal open letter to all employees:Firing the first shot of "reducing prices without degrading quality"

It clearly puts forward:The largest price adjustment since the establishment of Liangpin Store in 17 years, the average price reduction of more than 300 sharp goods and explosive products was 22%, with the highest drop of 45%, focusing on snacks with cost optimization but no impact on quality and high repurchase rate.

Good shops wield knives inward, which is the same as the problems encountered by many brands that take the quality route at present: the consumption habits are changing with the naked eye: both necessary and necessary. Both the price and the quality are good.

At present, like Box Horse and Anta, good shops have to fight a tough battle. On November 27th, Liangpin Store held the second extraordinary shareholders’ meeting in 2023, and Yang Yinfen, one of the founders of Liangpin Store, was elected as the chairman and general manager of the company. Yang Yinfen took office, the first knife cut down the price at the same time, the internal repeatedly stressed:The price will "go down" and the quality will "not go down".Good shops will never be low-quality and low-price, but adhere to the high-quality route and return to the initial heart of "the quality of conscience, everyone’s shop".

Can a good shop go through the cycle again through drastic reforms?

Return to "everyone’s shop" and be "delicious but not expensive"

On Yang Yinfen’s desk, there are several hot snacks such as nuts and dried bamboo shoots, and different brands of small packages are marked with different prices.

The smell of price war pervades the general manager’s office.

Yang Yinfen’s mind is highly vigilant about the word "price comparison". Price comparison is a price war.

Before the establishment of Liangpin Shop, Yang Yinfen worked as the general manager of Kelon Electric Appliance Branch. The price war broke out at the earliest time in China, and the most tragic one was in the home appliance market, which violated business common sense and made profits thinner than blades.

Yang Yinfen, who rolled out from the price war of home appliances, is more willing to jump out of the price war to see this competition-

"In the era of rational consumption, letting consumers benefit is the optimal solution. The price adjustment of good shops is an adjustment made in response to changes in the external environment and consumer demand. Enterprises must go to the right place alive, reduce prices without degrading quality, and squeeze water from the supply chain and operation and management costs. "

This year, flat replacement products are very hot. The consumer psychology behind the popular word "Pingwei" is that,Consumers want goods with lower prices but the same quality.

Yang Yinfen said that competition makes them see their own problems more clearly, that is, consumers feel that good shops are "expensive". Now, the good shop will return to "everyone’s shop".Let consumers feel that "delicious is not expensive."

Why do good shops make consumers feel expensive?

In August this year, a duck tongue with a price of 528 yuan per kilogram was complained by customers that it was expensive. Later, some media compared 11 duck tongues on the market, and the most expensive one was 798 yuan per kilogram. Compared with the leisure snack brands on the same track, the price of good shops was the lowest, and the duck tongue products on the market were expensive, mainly because the raw materials of finished duck tongues raised the price.

From the consumer report, on September 13, 2023, WeChat tweeted, "Comparison of 11 duck tongues, the most expensive is more than 700 yuan a kilogram, how to choose between price and quality? 》

Nuts, seafood, beef and other categories are all facing this practical problem, because raw materials have raised the overall selling price, giving people this feeling of "expensive".

There are also some perceptions of conduction in business operations: the price tag of good shops and stores has only a single catty price for a long time, without any conversion expression, such as the price tag in Sam will directly convey the price of a small bag, and there are some publicity messages to weaken the impact of the catty price on consumers. In addition, although the price tag of good shops is "Jin price", the cash register system is "kg price", and young consumers "feel bad after seeing the small ticket".

The combination of the above factors makes consumers feel the pain of "price backstab". Behind it, it is also a signal of great changes in consumer psychology-under the economic cycle, consumption power has undergone structural differentiation. In the past, consumers were willing to pay a premium for quality, but now they need goods with a more "quality-price ratio".

Only reduce the price, not lower the quality.

New changes have taken place in the industry.

China’s first discount snack player’s wife appeared in Zhejiang in 2010, but the discount snack shop opened in the past two years, actually stepping on the current economic cycle.

The White Paper on Hard Discount of Snacks in China shows that the discount snack shops sinking into the community are 20%-40% cheaper than traditional retail stores; Average single consumption is 30-50 yuan.

Yang Yinfen said that good shops take the route of high-quality snacks, the cost of raw materials, the input cost of all links in the supply chain, quality control standards, etc., so the price is higher than that of discount snacks; However, if the price is adjusted again, the good shops will not become discount snacks. "The business models are different, the operating costs are different, the brand positioning is different, and the industry ecology is different. Even if it falls to the price of discount snacks, it will not solve our problems."

What is the problem with good shops? "Under the business philosophy of insisting on making high-quality snacks, there is no internal balance between price and quality, and some qualities that consumers don’t care about have caused misunderstandings to consumers. Now, we must optimize these unnecessary costs and return to competitive pricing. "

Back to competitive pricing, but the good shop drew a red line for itself-only price reduction, not quality reduction. Under this red line, optimizing unnecessary costs and cutting off worthless waste become the key.

What is worthless waste?Reflected in the quality control, it is necessary to control the quality that consumers really care about and squeeze out unnecessary costs, taking the quality route, but the products are not so expensive.

Taking nut products as an example, as raw material-based products, in the past, good shops required suppliers to purchase raw materials with specified specifications in the market, and the procurement cost remained high due to high grade.

Now, on the one hand, good shops bring the purchase of bulk nut raw materials into the direct mining system with suppliers, on the other hand, they change the strategy of raw material acquisition, carry out unified market mining, and then classify raw materials. Use different types and grades of raw materials to make different types of products.

Taking macadamia nuts as an example, products with different specifications are used to produce canned nuts, bagged products and comprehensive nuts. Small fruit has the advantage of high kernel opening rate and fullness, so it is used in comprehensive kernel products. By maximizing the use of raw materials, the price of each type of products has dropped by 5-10 yuan.

Another kind of raw material products has also found a way to reduce costs. Dried mango, as one of the explosive products of good shops, has been deeply loved by consumers. Dried mangoes used to be purchased from abroad and transported to China for processing, and there was a waste of raw materials in the middle. This year, good shops have greatly reduced the transportation costs of fresh fruit imports and the waste of finished products by supporting suppliers to set up factories overseas.

In order to achieve "price degradation, quality does not degrade",Yang Yinfen also set up a "Maori red line" internally, and once it is higher than the red line, it will "all fight back".At the same time, the internal cashier system is being tested: quickly identify the gross profit of 1600 items, and the cashier system cannot settle accounts above a certain proportion. In this way, internal teams are forced to reduce intermediate costs and improve management and operational efficiency.

To reduce the price, it is necessary to let consumers feel it.

Since July this year,Good shops began to explore the new pallet structure, and finally realized that the products with popular price and drainage products accounted for 80% of the total.

For this pallet structure, Yang Yinfen elaborated like this-

"The high-quality route goes up, the selection standard is the highest, and it is better to eat, healthier and fresher; Intermediate layer, which sets down the standards that consumers don’t care about in raw materials and auxiliary materials to meet the price requirements of consumers; The most cost-effective product at the bottom is a product that gives consumers thoughts. The key point is to cover young people who agree with the brand and provide them with more and better choices. "

This strategy focuses on differentiated competition. Under the growth flywheel formed by "low gross profit, high turnover and large scale" of discount snacks, homogenization competition is a fatal injury, only to see who is cheaper and who is in a better position. Good shops should build competitive barriers through differentiated innovation, so that consumers can feel that good shops are "delicious and not expensive".

Crispy pancakes sold for 200 million yuan in 2021. The special feature of this product is that 18% fresh potatoes are added to the formula, which makes the biscuit have a unique aroma and taste. This potato is a good product. The shops and suppliers compared the potatoes from all producing areas in China, and after more than 300 experiments, they selected Tengzhou potatoes in Shandong. Tengzhou potato has a high degree of standardized planting, which is convenient for machine peeling and saves costs greatly. The seasoning of crispy pancakes is exclusively provided by a Thai company, which keeps the unique taste.

Because of the scale effect due to the high basket-lifting rate, good shops have long ago hit the gross profit margin of this product to the lowest, and the 300-gram product sold for 12.9 yuan, making it a differentiated "explosive product". At present, the price of 1.32kg products of the same type in Sam is 59.8 yuan, which translates into 22.65 yuan per catty and 21.5 yuan per catty for good shops.

Yang Yinfen said that good shops should make more differentiated "low-priced explosives" like crispy pancakes. Low-price sales is not to engage in absolute low prices, but to make a step on the actual needs of consumers, to give consumers more than expected prices, and to bring more than expected experiences.

In some new products with explosive potential, "scale first, then profit" will enhance the purchasing scale and bargaining power of good shops and provide consumers with more products with high quality and price ratio.

Except for a few areas and special stores, nuts such as macadamia nuts, pine nuts, pistachios and cashews, meat snacks such as pork breast, duck neck and roasted sausage, and explosions with high repurchase rate such as spicy strips, dried beans, bread cakes and melon seeds are now the main force to reduce prices.

Taking nuts as an example, the price reduction of macadamia nuts, pine nuts, almonds and other nut products after price adjustment is up to 40%.

The pork jerky with the first order rate is the key product of this price adjustment. The price of the classic pork jerky is lower than that of Sam, Boxma, 89 yuan, Sam, and 65 yuan, a good shop. A bag of 60g hand-torn preserved meat, membership price of 5.9 yuan, dropped by 40%.

It is not difficult for customers who often visit good shops and stores to find that nearly 30 products of bread and cake products have membership prices: take scattered waffles as an example, the decline is 38%, and rye toast (300g), whole-wheat toast with red dates (300g) and low-fat whole-wheat toast (170g) are all frequently purchased.9.9 yuan……

Now, when we walk into the good shops, there are more explosive snacks that are lower than those in 9.9 yuan, and the prices of these hot snacks such as ganliren, kelp and dried mango are all down. The current membership price of another explosive product, Flandy Strawberry Dried, is only 49.9 yuan/kg, down 40%.

The price of crisp dates (35g), which has sold hundreds of millions of bags and been "stamped and verified" by numerous foodies, was also transferred from 7.9 yuan to 5.9 yuan for one bag.

Yang Yinfen said that the price reduction is below 20%, and consumers don’t feel much. "Everyone thinks you are expensive, so you must change, stay the same, and you will die."

The bottom line of price reduction comes from the improvement of supply chain efficiency

"This is a major business change for the company." Yang Yinfen said that good shops must ensure that they are still at the poker table in the future.

According to the consulting data of Ai Media, from 2010 to 2022, the size of the snack market in China will increase from 410 billion yuan to 11,654 trillion yuan, and it will maintain a steady growth trend in the next few years.

The plates in China snack market are expanding, but the channel reform is fierce, and the market share of good shops is shrinking. According to the data of Euromonitor and China Merchants Securities, in 2022, the market share of good shops is 1.6%, and the number one Mars is only 3.5%. The snack market is very scattered, and there is no scale effect.

In such a short time, there are so many discount snack shops in the market, and the attack speed is so fast, just like Ali and JD.COM looked down on Pinduoduo in those days. Now, the market value of Pinduoduo, which started from the low-end market, is four times that of JD.COM. Will such "low-end subversion" happen in the snack circle?

The exterior is changing vigorously. Where should the good shops go in the future?

Yang Yinfen believes that there is a certain capital bubble in the snack industry. There are 18 snack brands in a county. Is it that the enthusiasm of China consumers to eat snacks has suddenly increased by four or five times? The snack industry earns hard money, noThe low price supported by profit cannot be copied and sustained, and then there will be a elimination period and a cooling-off period.

Good shops have their own way to go.

According to the third quarterly report of Liangpin Shop, 291 new stores were opened in the third quarter, and the sales in South China, Southwest China, North China and Northwest China all achieved double-digit growth, and the sales of direct retail business increased by 35.33% year-on-year.

By opening a store to seize the blank market, expand the scale, gain sales growth, further improve efficiency and reduce costs. Yang Yinfen said that under the current competitive situation, good shops give priority to revenue growth, reduce profit requirements, and benefit consumers and cover a wider range of people by integrating supply chain resources.

Yang Yinfen frankly said that this competition made him see that there is still room for improvement in supply chain management of good shops, and good products need to be upgraded again.

All recessions are essentially replaced by lower-cost and more efficient models. Yang Yinfen, who rolled out from the price war, has a clear understanding of this. A good shop that is about to enter the age of 18 needs a new supply chain revolution to complete the "adult ceremony".

"We are not afraid of being caught, and what can’t kill us will make us stronger." Yang Yinfen said.

To be friends with consumers, this "supply chain revolution" must be fought down.

At present, it is not only good shops that are making large-scale price adjustments to cope with this change in the retail industry.

During this period, the box horse fresh played the "moving mountain price", which set off the prelude of the box horse reform. The low price of "moving mountains" mainly comes from the reform of supply chain.

The low price of discount snacks comes from low gross profit, high turnover and large-scale opening of stores. Through opening and joining, it can expand rapidly, make large-scale sales and form an absolute right to speak on the price of suppliers.

Yang Yinfen said that good shops and discount snacks are two completely different species. Discounting snacks is a channel logic, not a supply chain, not producing snacks, but a supplier. Good shop is channel+product logic, which has established a long industrial chain that goes straight back to the origin of raw materials. It is determined by the self-operated model that packaging should be designed, research and development should be done and product quality standards should be made.

The two have formed different price logic, and the methods of squeezing water from the supply chain are also different.

The way for a good shop is to squeeze water from lean management, save costs, and get rid of all wastes that customers think are worthless, so that every partner in the industrial chain can become a participant, contributor and beneficiary of reducing costs and increasing efficiency.

Back to the key question, why can good shops concentrate on reducing prices in a short time and directly benefit consumers?

On the surface, this is a price war, but in essence, it is a supply chain revolution. The key to winning is who has the ability to fight this supply chain revolution, and who has the ability to fight can truly reduce prices without degrading quality.

Squeezing water from the supply chain is a game of discourse power, cost control, product quality, production efficiency and commercial efficiency. To obtain a reasonable and competitive cost and have sufficient control over the supply chain, the core is to get the advantages of the whole chain, not just one port.

There are 330 suppliers of good shops. To control such a huge supply chain network and achieve a breakthrough requires long-term accumulation and upstream and downstream capabilities of the entire supply chain.

Yang Yinfen told suppliers that this industry is undergoing profound changes, and all walks of life are involved. If you don’t, you will be swept away by others. But this kind of roll is definitely not the ultimate squeeze on suppliers. "Suppliers are insecure and people don’t play with you." Yang Yinfen said.

This revolution began as early as 2020, and the strategic goal of the good shop this year was to form a breakthrough in cost audit. Help suppliers improve their lean management capabilities through 12 dimensions, such as job standardization, automation and continuous flow operation. In that year, good shops visited nearly 30 suppliers, and the procurement cost of suppliers decreased by 19.13 million. In 2021, the cost was reduced by 23 million.

The data accumulated in this large-scale audit provides an important reference for cost pricing, and the good shop has established a cost database and a set of digital management system for managing supply chain costs.

Still in 2020, the good shop promoted the factory to send the "seven-day fresh" model directly, and it took only seven days for nuts to be placed from order to harvest every day, which greatly improved the freshness. Good shops broadcast live in the factory, so that consumers can see the improvement of speed and efficiency with their own eyes. The conversion rate has increased by 102% and the repurchase rate has increased by 89%. The factory direct delivery mode saves 6 million yuan in logistics cost one year. Now, this mode is fully promoted in the supply chain system of good shops. And the premise of promotion lies in:

All factories that produce "7-day fresh" products need to meet a strict condition-on this single product of comprehensive nuts, the qualified rate of arrival in 2019 can reach 99.5%, that is, no more than 5 defective products per 1,000 pieces. In addition, the good shop also reached an agreement with the factory-the factory authorized to open the monitoring of the production process to the quality control personnel of the good shop and implement cloud monitoring for every link.

The explosion of over 100 million pieces of fragrant iron eggs dropped by 23% this time, and the space for price reduction was dug out from lean management. Under the guidance of the good shop, the supplier saved 1.05 million yuan a year by optimizing the production equipment, changing the method of peeling eggs, upgrading the packaging technology, and introducing color sorters instead of manual selection of "flower eggs". At present, the price per catty of this product is 39.9 yuan, and 92g of the box of Ma Xiang halogen iron eggs in bags is 9.9 yuan, which translates into a price per catty of 53.8 yuan.

The logistics carton of the New Year Festival has been reduced by 18.4% in 2022. Can it be squeezed further this year? The good shop will disassemble the packaging box, dig it one by one and adjust it one by one. It is estimated that the cost will be reduced by 8.62 million yuan in 2024.

In the end, these little costs are reflected in the price reduction of products and the benefits are given to consumers.

Where is the difficulty in the price reduction reform of good shops?

"It is necessary to further build consumers’ quality mentality for good shops; And be alert to the inertia of internal system operation. " Yang Yinfen said:"Snacks are popular products. What we do is the business of people who love life and enjoy the quality of life. The key for us to be friends with consumers is to ensure quality, and never make low-quality and low-priced products. Always remember that our initial intention is to be "the quality of conscience, everyone’s shop."

Contributor: Cai Yudan

Editor in charge:

On June 22 this year, Northwestern Polytechnical University issued a "Public Statement" saying that the school was attacked by overseas cyber attacks, and then the Xi ‘an police officially filed an investigation. The China National Computer Virus Emergency Response Center and 360 Company jointly formed a technical team to participate in the technical analysis of the case, and on September 5, the first "Investigation Report on Northwestern Polytechnical University’s Cyber Attacks by NSA in the United States" was released. The investigation report pointed out that the source of this cyber attack was the specific intrusion action office under the National Security Agency (NSA). Today (27th), the technical team released the investigation report on related cyber attacks again. The report revealed that during the cyber attack on Northwestern Polytechnical University, the Office of Specific Invasion Action (TAO) built a (so-called) "legal" channel for remote access to the core data network of infrastructure operators in China, and achieved the infiltration control of China’s infrastructure.Details > >

　　A number of evidences show that the National Security Agency (NSA) is behind the scenes.

　　The investigation report revealed that the Office of Specific Invasion Operations (TAO) under the National Security Agency (NSA) exposed a number of technical loopholes and made many operational mistakes in the process of cyberattacks on Northwestern Polytechnical University. Relevant evidence further proved that the behind-the-scenes attack on Northwestern Polytechnical University was the NSA.

　　The investigation found that when using tipoff activation command and remote control of NOPEN Trojan, the Office of Specific Invasion Operations (TAO) under the National Security Agency (NSA) must operate manually, and the actual working time of network attackers can be analyzed from the attack time of these two tools.

　　First of all, according to the big data analysis of related cyber attacks, 98% of cyber attacks on Northwestern Polytechnical University are concentrated between 21: 00 and 4: 00 am Beijing time, which corresponds to 9: 00 to 16: 00 EST, and belongs to the domestic working time in the United States. Secondly, there was no cyber attack on Northwestern Polytechnical University on all Saturdays and Sundays in the United States. Thirdly, by analyzing the unique holidays in the United States, it is found that the "Memorial Day" in the United States has three days off, and the "Independence Day" in the United States has one day off. During these four days, the attacker did not carry out any attack and theft. Fourth, after a long period of close tracking of the attacks, it was found that all cyber attacks were silent during the Christmas period. Judging from the above working hours and holiday arrangements, those who attack and steal secrets against Northwestern Polytechnical University are unscrupulous and undisguised in their activities according to the schedule of working days in the United States.

　　Du Zhenhua, Senior Engineer of National Computer Virus Emergency Response Center:TAO’s cyber attack on Northwestern Polytechnical University shows that the technical complexity is relatively high, the attack cycle is relatively long, and the workload of manual operation is relatively large, so under such conditions, the probability of human error is relatively high. Then these mistakes can be used by us to analyze the attribution. According to the attribution analysis, for example, the instruction string leaked in the accident this time, as well as some characteristic strings in the code, then the characteristics of this natural language reflected by it are in line with the characteristics of this English-speaking country.

　　During the long-term tracking and reverse osmosis of network attackers, the technical team found that the attackers have the following language characteristics: First, the attackers have the habit of using American English; Second, the internet devices associated with the attackers are all equipped with English operating systems and various English-language applications; Third, the attacker uses the American keyboard for input.

　　360 company network security expert Bian Liang:For example, we caught it once. During the attack, its command to send a script was wrong, wrong, and wrong. Then, this tool will prompt the attacker, and if something goes wrong, it will return the error information to the attacker to give him a hint. This information includes the attacker’s current operating system environment, which actually exposes that the attacker’s related information is the US War Office (TAO).

　　The technical team found that at 5: 36 on May 16th, 20 ××× Beijing time, the cyberattacker used the springboard machine located in South Korea (IP: 222.122. ××××××) and attacked Northwestern Polytechnical University again with the NOPEN Trojan. When trying to invade and control a network device after the third-level infiltration of the intranet of Northwestern Polytechnical University, there was a human error when running the upload PY script tool, and the specified parameters were not modified. After the script is executed, an error message is returned, which exposes the working directory and the corresponding file name of the attacker’s online terminal. From this, it can be known that the system environment of the Trojan control terminal is Linux system, and the corresponding directory name "/etc/autoutils" is the special name of the directory of network attack weapons tools of the specific intrusion action office (TAO).

　　The error message is as follows:

　　Quantifier follows nothing in regex; marked by <– HERE in m/* <– HERE .log/ at https://news.cctv.com/2022/09/etc/autoutils line 4569

　　The technical team found that 16 of the 41 different cyber attack weapons used in the attack on secrets of Northwestern Polytechnical University were completely consistent with the TAO weapons exposed by the "shadow broker" in 2016; Although 23 tools are not exactly the same as those exposed by the "shadow broker", their genetic similarity is as high as 97%, and they belong to the same type of weapons, but their related configurations are different; The other two tools can’t correspond to the "Shadow Broker" exposure tool, but they need to be used together with other cyber attack weapons tools of TAO, so these weapons and tools obviously have homology and belong to TAO.

　　360 company network security expert Bian Liang:Every program developer or author will have his related habits, for example, it is similar to our writing style, and he won’t easily change this habit in a day or two, so the program is the same. There are many such logics in it, and its algorithm includes its data structure, so we will grasp this habit through our analysis and make a comprehensive comparison to find out whether it belongs to such an attack weapon of the same type or the same family and gene.

　　The comprehensive analysis of the technical team found that in the tens of thousands of cyber attacks against targets in China, especially the thousands of cyber attacks launched against Northwestern Polytechnical University, some weapons used in the attack process were implanted with Trojans before the "shadow broker" exposed NSA weapons and equipment in 2016. According to NSA’s behavior habits, the above weapons and tools are likely to be used by TAO employees themselves.

　　NSA invades China’s infrastructure-related equipment and steals user privacy data.

　　It is understood that the technical team conducted forensic analysis on the traces of cyber attacks suffered by Northwestern Polytechnical University and the on-site environment through relevant technical means, and judged the attack methods and time of the specific intrusion action office (TAO) under the National Security Agency (NSA), and disclosed typical cases of related cyber attacks.

　　1. Steal key sensitive data such as password and operation record of remote business management account of Northwestern Polytechnical University.

　　According to the investigation report, the specific intrusion action office (TAO) under the National Security Agency (NSA) installed a sniffing tool "drinking tea" in the operation and maintenance management server of Northwestern Polytechnical University, and secretly sniffed and stole the remote maintenance management information of the operation and maintenance management personnel of Northwestern Polytechnical University for a long time, including the password of the network boundary device account, the access rights of business devices, the configuration information of routers and other devices.

　　The technical team found that the types of network equipment sniffed by Northwestern Polytechnical University include fixed Internet access network equipment (routers, authentication servers, etc.), core network equipment (core routers, switches, firewalls, etc.), and also important equipment (data service platforms, etc.) of communication infrastructure operators, including account number, password, equipment configuration, network configuration and other information.

　　At 6: 52 on December 11th, 20××× Beijing time, TAO used the proxy server (IP: 130.54 .××××××) located in Kyoto University of Japan as an attack springboard, illegally invaded the "telnet" management server of the operation and maintenance network of Northwestern Polytechnical University, uploaded and installed the NOPEN Trojan, and then controlled its intranet monitoring and management server in cascade. Both of the above servers had been installed with "tea drinking" sniffing in advance. TAO remotely controls the Trojan to retrieve and download the compressed and encrypted monitoring record file, and then clears the trace and exits. Stealing data includes the management account number, password, device configuration, network configuration and other information of routers and core network devices (core routers, switches, firewalls).

　　2. Steal the configuration files and log files of network equipment operation and maintenance in Northwestern Polytechnical University.

　　The specific intrusion action office (TAO) under the National Security Agency (NSA) of the United States has long attacked and invaded the network operation and maintenance management server of Northwestern Polytechnical University, secretly stealing network equipment operation and maintenance configuration files and log files.

　　At 10: 41 on October 11th, 20××× Beijing time, TAO invaded and controlled an intranet server of Northwestern Polytechnical University through a proxy server located in Korea (IP: 210.115 ××××××). At 10: 48, after two lateral moves, TAO invaded another intranet server, accessed the regular task configuration scripts in a specific directory, and retrieved 14 configuration files for regular tasks. Subsequently, these 14 files were stolen at one time, which can be used to perform regular cleaning, backup, power check and other operations.

　　3. Infiltration control of China infrastructure core equipment.

　　The specific intrusion action office (TAO) under the National Security Agency (NSA) of the United States used the password of the stolen network equipment account to enter the service network of an infrastructure operator in China as a "legitimate" status, control the related service quality monitoring system, and steal the user’s private data.

　　At 22:53 on March 7th, 20××× Beijing time, the Office of Specific Invasion Operations (TAO) of the National Security Agency of the United States attacked and controlled the service server of an infrastructure operator in China through the attack agent 148.208××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

　　At 15:02 on the same day, TAO saved the queried user data in the directory of the attacked server/var/tmp/.2e434fd8aaee73e1/ERF/out/f/,and then packaged it and sent it back to the attack springboard. Subsequently, the attack traces such as infiltration tools and user data uploaded during the process of stealing secrets were quickly removed by special tools.

　　Du Zhenhua, Senior Engineer of National Computer Virus Emergency Response Center:TAO used many kinds of cyber weapons in this attack against Northwestern Polytechnical University, specifically, such as acid fox, so it belongs to a typical loophole-breaking weapon. Through this middleman attack, it can deliver other cyber weapons to the victimized host in the intranet, such as anger spraying and never disclosing such persistent control weapons. It can further attack and penetrate the intranet according to this control instruction sent by TAO remotely, and move horizontally. It can deploy weapons like sniffing and stealing secrets. By sniffing and stealing weapons like drinking tea, it can steal more remote management host account passwords.

　　360 company network security expert Bian Liang:Drinking tea is a weapon, which is similar to a spy in our war. It can eavesdrop on our traffic data in the network. Through the monitoring of network data, it can steal sensitive data and information related to us, just like there may be a third party listening through the wall when we are chatting.

　　According to the analysis of the technical team, the Office of Specific Invasion Operations (TAO) under the National Security Agency (NSA) of the United States used the same combination of weapons and tools to "legally" control the telecommunications infrastructure networks in no less than 80 countries around the world. The technical team cooperated with the partners in Europe and Southeast Asian countries, successfully extracted and fixed the samples of the above weapons and tools, and successfully completed the technical analysis, which is planned to be released to the public in due course to help the world jointly resist and prevent the network penetration attack of NSA.

　　Maintaining network security is the common responsibility of the international community.

　　After continuous hard work, the technical team successfully locked in the target node, multi-stage springboard, main control platform, encrypted tunnel, attack weapon and original terminal that launched the cyber attack on Northwestern Polytechnical University by the Specific Invasion Action Office (TAO) under the National Security Agency (NSA), found the identity clues of the attacker, and successfully identified the true identities of 13 attackers.

　　According to the report, the National Computer Virus Emergency Response Center and 360 Company jointly formed a technical team to participate in the technical analysis of this case. The technical team received the full support of partners from some countries in Europe and Southeast Asia, and comprehensively restored the overall profile, technical characteristics, attack weapons, attack paths and attack sources of the related attacks, and initially identified that the related attacks originated from the specific intrusion action office (TAO) of the National Security Agency (NSA). This series of research reports will provide reference cases for countries around the world to effectively discover and prevent TAO’s follow-up cyber attacks.

　　Professor Zuo Xiaodong, School of Cyberspace Security, School of Public Affairs, University of Science and Technology of China:Because the network attack is cross-border, it is extremely difficult to trace the source of the network attack, both technically and procedurally.

　　Experts say that cyberspace is the common home of mankind, cyber attacks are a common threat facing the whole world, and maintaining network security is the common responsibility of the international community. In response to such cyber attacks, it is even more necessary for relevant countries to work together to find out who is behind the scenes.

　　On September 8, Yang Tao, Director of the Department of American Studies of the Ministry of Foreign Affairs, made solemn representations to the US Embassy in China on the cyber attack and theft of secrets by the United States against our Northwestern Polytechnical University.

　　Yang Tao pointed out that a few days ago, China National Computer Virus Emergency Response Center and 360 Company released an investigation report on the cyber attack carried out by the subordinate departments of the National Security Agency in China, and the relevant facts were clear and the evidence was conclusive and sufficient. This is not the first time that the US government has carried out cyber attacks and stolen sensitive information against China institutions. The actions of the United States seriously infringe on the technical secrets of relevant institutions in China and seriously endanger the security of key infrastructure, institutions and personal information in China, and must be stopped immediately.

　　(CCTV reporter Hou Jun Chen Lei Zhang Gang Dong Liangyan Chen Qingbin Han Yuxu)

　　China News Service, December 5th. On the 4th, the global finals of "Next Stop, Daughter Country" were held. Zheng Baorui, director of the movie "Journey to the West: Daughter Country", announced that Zhao Liying would play the king of Daughter Country. That night in the ultimate PK of "30 into 12", 12 contestants such as Guan Le, Sun Ruoqi, and He Xinlin stood out. Xinghao Films solemnly announced that eight of the contestants would play the role of seven female officials in the movie, and the other four contestants would also receive the role of "High Priest".

　　"Journey to the West: Daughter Country" is the third work in the magical Westward Journey series produced by Xing Hao. It is still directed by Zheng Baorui, and Huang Bo is the first producer. In addition, Guo Fucheng, who plays Sun Wukong, returns together with Luo Zhongqian, who plays the sand monk. With the addition of "Tang Seng" Feng Shaofeng and "Pigsy" Xiao Shenyang, the four mentors and apprentices gather again in "Daughter Country" and work together to break through the most difficult relationship on the journey to the West. "Daughter Country".

　　That night, director Zheng Baorui also personally crowned Zhao Liying with a diamond crown worth 8 million, in order to show that Zhao Liying officially joined the movie "Daughter Country".

　　When asked what was different between "Daughter Country" and her previous works, Zhao Liying responded domineering on the spot: "Now I am the queen." Regarding the new role, she said that she will do more detailed speculation on the word "love" in "ask what love is in the world", hoping to collide with "Tang Seng" Feng Shaofeng. Director Zheng Baorui "kindly" reminded Zhao Liying: "The four mentors and apprentices are more mischievous and naughty, so be careful to deal with them."

　　Compared with the previous work in the series, "Three Dozens of White Bone Spirits", Zheng Baorui, the director, said that he would add more comedic elements to "Daughter Country" and strive to build on the previous work. When asked why Zhao Liying was selected to play the role of the female king, Zheng Baorui responded: "No matter what aspect you measure, Zhao Liying, who has a lively personality but is calm, and whose acting skills are mature and can take on big responsibilities, is the best choice for the queen."

　　In the "Next Stop, Daughter Country" global finals held that night, eight contestants, Guan Le, Jiang Xiyuan, Qi Qi, Sun Ruoqi, He Xinlin, He Miaoyan, Yang Ziyi, and Leng Yitong, won the roles of seven female officials, including "Rouge Deacon" and "Water Deacon".

　　Regarding the situation of eight people playing the seven corners, screenwriter Wen Ning also said at the scene: This is his special design for "Daughter Country", and the specific form will be presented, and the audience needs to enter the cinema to find out.

　　After announcing the roles of the seven female officials, Wen Ning said on the spot that four more roles would be added. Cao Chengfangzi, Wang Xiaobai, Hou Meng and Wang Luqing, who performed well on the spot, finally got these four "fallen from the sky" roles. And the contestants who won the top 1,000 results in this competition may get the "pass" of "Daughter Country" to enter the cast.

Feature: Picture Channel

Jay Chou releases new album

　　At 19:30 on September 20, the "2008 Jay Chou World Tour Concert" performed at the Shaanxi Provincial Stadium in Xi’an. Jay Chou showed "Olympic Cheering Exercise" at the concert. China News Agency, Li Haijun, photo

　　Many people like Jay Chou’s music, and I am no exception to this. However, I must admit that I have not written any articles about Jay Chou since his debut, because in many cases, I cannot see through the inner world behind a talented musician at all. To speak out with just a few words from the outside is disrespectful to Jay Chou and goes against my will.

　　Jay Chou is awesome, and he has become the best singer in Asia before the age of 30, which makes me feel amazed. Shy, simple, filial, unboastful, and even lazy, he has become the spiritual leader of many fans. In his music world, you can expect and even find the musical elements you like, and he can afford and let go of all 18 martial arts, with a natural and self-contained taste. In the Chinese music world, it can be said that he is the only martial arts, belonging to the "supreme music world". Now, it has gradually become the talk of everyone after dinner.

　　"Magnus" has not been officially released, and has become the most eye-catching record in the Chinese music world. However, the record was leaked in advance, and it was passed down by fans by word of mouth. The download address of the new song has also been widely circulated. In order to echo the new song "Dragon War Knight", the new cover depicts a world full of strange beasts and monsters competing. In the painting, he tied a ponytail, wore a warrior suit, wielded a long sword, and charged alone. His appearance is quite handsome, and his new love, a red heavy locomotive, also appeared on the back cover. "Magnus" uses the slogan "Magic Jay Music has no boundaries" as the slogan. The Chinese style of the whole record continues to flourish, and the integration of Indian style is ingenious; the lyrics speak louder, the memories of childhood are full of fun, and the life is warm and inspiring. " No matter how good the music is, it is difficult to satisfy the increasingly picky fans. Everyone knows the concept of "difficult to adjust", but who will consider Jay Chou’s difficulties?

　　Judging from Jay Chou’s past music, the diversity of music styles almost covered up his singing, and any musical elements were carefully integrated into the songs by him, which was actually a very laborious task. All kinds of music elements and orchestrators have to be rearranged and recorded track by track in the recording studio in order to achieve the ideal best sound. There is no other way but to let Jay Chou and the recording engineer fight over and over again. Any song that everyone is familiar with stands out after going through the process. Do you know Jay Chou’s hard work at that moment? And how much do you know about the production model of Chinese pop music at this moment?

　　I have always compared Jay Chou’s music to the "7-year itch" in love. For example, the first two records "Jay" and "Fantasy" are amazing, and we compare it to the "first love period". These two records make us have to take Jay Chou by surprise, an unprecedented hip-hop style that completely cleans the ears of fans who are used to listening to big love songs. Before this, we did not have an intuitive concept of hip-hop music, and most of the music forms we knew were obtained from black R & B and dance music. Jay Chou’s music style was completely liberalized, using "Tai Chi Push Hand" to turn the original hip-hop music into love songs. The seemingly understated singing has now become a school of its own, giving fans a new feeling. Rhythm and blues (R & B), rap (Rap), Japanese traditional music, Western classical piano, rock, and the perfect improvement of hip-hop music into love songs have completely overwhelmed fans.

　　The second stage of the release of "Octave Space", "Still Fantasy", and "Qilixiang" is still widely praised, but there are also some discordant voices at work, and the music of the new record itself is remarkable, repeatedly creating music myths, and also allowing Jay Chou’s music career to reach an unprecedented peak. " "Dragon Fist", "East Wind Break", "Thousand Miles Away", "Chrysanthemum Terrace" and other popular songs are enough to be written into the history of Chinese pop music development. At this time, Jay Chou’s personal style is still the same. In addition to being able to form his own music team, many MV works are personally experienced, and he has become a generalist. Nowadays, any singer wants to "have a relationship" with Jay Chou, which is reflected in both music and scandals.

　　In the form of music, Jay Chou’s musical style has made a qualitative leap compared to the past. From his previous caution, he began to gradually give up his reserve, and still went his own way. The music has both the shadow of his childhood growth and the poetic and picturesque style of his affectionate style. In terms of thinking, basketball, kung fu, first love, cycling, and all cultural factors that can represent fashion have also been integrated into music, which is closely related to today’s young people’s lives. At this time, Jay Chou no longer relies solely on music to please fans. His styling is ever-changing, and the covers of each record are integrated into his mind, such as ninjas, officers, cowboys, magicians, dragon warriors, and so on. In addition, under the condition that the music is to maintain the hip-hop style unchanged, coupled with a large number of Chinese elements (folk music), the combination of Chinese and Western is quite integrated, which can be said to be well-intentioned. In fact, at this time, Jay Chou’s music style began to gradually mature.

　　It should be said that "Chopin in November", "I’m Busy", "Magnificent Seat" and the previous records, the changes are obvious, and can be regarded as the third stage of Jay Chou’s music career development. From a young man who entered the music scene to gradually becoming the darling of the music scene, Jay Chou’s mentality has undergone great changes, and his attitude towards life has been very different. This is also reflected in music. From the previous muttering to the fresh and discolored transformation in "Daoxiang", Jay Chou’s music is excellent now. It is a man’s dream with his heart. He can sing to his lover as he pleases, or he can play the piano to his mother to express his worries, because from this moment on, he has successfully transformed from a boy to a real man.

　　I have also listened carefully to Jay Chou’s new record, but I don’t think there is anything wrong with it. It should be said that it is a very good record. I don’t want to compare it with the previous records, because it is meaningless to do so. I like the youthful taste of "Daoxiang" very much, and I can watch Daoxiang dance with the breeze while playing the piano. What a pleasant thing. The rap metal of "Dragon War Knight", the regular love songs of "What Happiness Is Said", and "Childhood Time Machine" reminiscing about the past of childhood are all very brilliant places in this record. In addition, the creativity is very good, that is, the main constellation card. Now astrology has been favored by many people, and this record has also added to astrology! It can only be said that the praise of the production company does have its own unique features.

　　In fact, since the second stage, Jay Chou’s music has been wandering on the edge of the knife, and the media’s doubts have never stopped. They even compare their music one by one to find out what they are not satisfied with and accuse them. We certainly hope that he can surprise us in a constant manner, just like a new dress that is always missing in a girl’s wardrobe. In fact, there is a big reason for this sharp criticism. The Chinese music industry has been sluggish in the record market in recent years, coupled with the two-month hiatus of the Olympic Games, all kinds of media people and practitioners hope to have a work that can represent the benchmark of the record market this year. Therefore, it is reasonable to have high hopes for Jay Chou, but if only one Jay Chou wants to save the music industry, then the critics have already regarded him as the high-profile Liu Xiang? Have you seen the scene of Liu Xiang leaving the Olympic arena sadly? Have you seen his shoulders crushed by "1356"? Treat them well! Besides, Jay Chou’s body has no advantage to speak of "!

　　I have always wondered why so many media are targeting Jay Chou. In recent years, many Chinese music singers have released records, and no matter how many records they can sell, they have always been favored by many media people and praised them. In fact, this is a well-known thing. Don’t you just receive some "benefits" from the record company? There is no sense in shamelessly touting it there with sanctity! Why is everyone unhappy with Jay Chou’s release of records! You say that other people’s music is not good, but if you are awesome, you can make a few songs yourself! What kind of music can get your praise, is it not even clear to yourself, and you are still there to talk nonsense!

　　Today’s music scene is terminally ill! It is not possible to make achievements by relying on so-and-so. What we lack is not Jay Chou alone, but more musicians with their own characteristics like Jay Chou to contribute to the music scene together. The reason why everyone thinks that Jay Chou’s music is somewhat similar to previous works is actually a misunderstanding, because you have known him for a long time! You have been very familiar with his music style for 7 years! The freshness is long gone! It’s good to be able to maintain it. Are you still looking forward to your first love? What are you thinking?

　　The main reason why Jay Chou attracts people is that he is an unknown boy. He is too ordinary. He always gives people more surprises inadvertently. Whether it is Tuo Hai in "Initial Text D", or A Jie in "Slam Dunk" or, just like the boy in the next class, he uses his sweat to win everything he wants. Therefore, "I am the master of my territory" and other fresh things full of youthful colors came one after another, and the civilian idol grew up smoothly. There are too many ordinary people on this earth, and their hearts are too fragile. They need a character like Jay Chou around them too much! Not only does it add confidence to them, but it may also weave a beautiful future for them? (Guo Zhikai)

Editor in charge: Wang Jiaolong

Yichexun On April 22nd, Weibo, the official of Wangwang Automobile, said that Wangwang U8 Off-road Player Edition will be officially launched on April 25th. In addition, we learned that Wangwang U7 will also be released at the same time, and the new car will be positioned as a million-class new energy flagship car, which will be equipped with easy four-way platform technology and provide four wheels and four motors.

Look up to U8 Off-Road Player Edition

Looking up to the U8 cross-country player version, the overall design is not much different from the ordinary version, but it adds an unmanned cabin on board, and is equipped with the original wading hose and AT tires. At the same time, some decorative covers have been added to the front engine compartment cover of the new car to make it look more off-road features. It is worth mentioning that, after the unmanned engine room is added, the height of the vehicle reaches 2034mm, and the width of the whole vehicle is slightly increased compared with the ordinary version, reaching 2095 mm.

In addition, the off-road player version is also equipped with in-vehicle satellite communication. This configuration adopts the industry-leading satellite communication scheme to provide a more complete communication means for vehicle communication. The cross-country player version of satellite communication is deeply integrated with the car, which can support the use of the car and mobile phone terminals, and also support the portability and practicality when leaving the car. And in places where the ground mobile network and fixed network can’t cover, the cross-country player version of satellite communication can also provide two-way voice call and two-way short message communication, so as to realize a safer car-linked network and enhance the active safety capability.

Its roof is equipped with a vehicle-mounted UAV garage jointly developed with DJI, which has four advantages: automatic power connection, auxiliary clamping, intelligent humidity control, waterproof and dustproof. The vehicle-mounted UAV located in the UAV library has six functions: one-button take-off, intelligent power exchange, one-button blockbuster, one-button landing, intelligent return flight and take-off following.

In terms of power, the U8 off-road player version will be equipped with a 2.0T four-cylinder range extender with a maximum power of 180kW; The car will adopt a four-motor four-wheel drive system, with a comprehensive power of 880 kW and a maximum torque of 1280 Nm. The vehicle will be equipped with a 49.05kWh lithium iron phosphate battery pack. Under CLTC working conditions, the pure battery life is 180 kilometers and the comprehensive battery life is 1000 kilometers.

Look up at U7

Looking up at U7, it is positioned as a million-class new energy flagship car. Its appearance adopts the family language of "dimension door", and the whole new car is in a downward posture, which makes its front face more recognizable with the family’s iconic headlight group modeling. In addition, the roof is equipped with a lidar. In terms of body size, the length, width and height of the new car are 5265*1998*1517mm respectively, and the wheelbase reaches 3160 mm. In addition, due to the body flow control technology and the optimized design of several pneumatic accessories, the drag coefficient of U7 is only 0.195Cd.

In terms of power, it is hoped that U7 will be equipped with easy quad platform technology, providing four wheels and four motors, and the maximum power of a single motor is 240 kW. The battery is equipped with lithium iron phosphate battery produced by Xiangyang Fudi Battery Co., Ltd.

On the occasion of bidding farewell to the old and welcoming the new.

Why not go out and explore our city?

Subway travel is green and convenient.

The next three-day interval is coming ~ ~ ~

Traffic interval of each line during New Year’s Day holiday

In order to ensure that citizens and friends can travel with peace of mind during holidays, Qingdao Metro analyzes the characteristics of passenger flow on New Year’s Day in advance and formulates special transport capacity guarantee measures. During this period, spare trains are arranged for each line, and additional trains are organized according to the passenger flow to replenish the transport capacity in time. The driving intervals of each line during the New Year holiday are as follows:

Optimizing transportation organization to ensure passengers’ travel

Qingdao Metro is guided by passenger flow demand, combined with the historical passenger flow law, fully studies the transportation demand, and optimizes the peak coverage period of May 4th Square Station, Fushan Station and Yan ‘erdao Road Station, and the peak capacity period lasts until 22:00. At the same time, we will focus on the changes of passenger flow from 20:00 to the end of operation. In case of ground passengers gathering, we will respond to passengers in a timely manner, relieve the pressure of local large passenger flow and avoid passengers staying.

Warm reminder: During the holidays, the operation hours of each station of the network will remain unchanged. Passengers who take the subway at night are advised to make travel plans in advance and arrange the travel time reasonably to avoid missing the last bus. If you need to transfer, please know the last bus time of the transfer line in advance.

Travel guide for warm winter market

Jazz Garden Winter Jazz Town

Time: from December 1, 2023 to January 7, 2024, every Friday to Sunday and January 1, 2024.

Venue: Former site of Belgian Consulate and courtyard of Guo Moruo’s former residence.

Travel route: Take Metro Line 3 to Taipingjiao Park Station, and exit B is within walking distance.

Winter fairy tale market

Time: from November 30, 2023 to January 1, 2024, from Thursday to Sunday and January 1, 2024.

Venue: Qingdao Museum of the Former Site of German Governor’s Building (Qingdao Guest House)

Travel route: Take Metro Line 4 to Signal Mountain (Affiliated Hospital of Qingda University) Station, and exit B2 is within walking distance.

Travel reminder

1. According to the Catalogue of Articles Prohibited and Restricted in Qingdao Rail Transit, it is forbidden to carry fireworks products, such as fireworks bombs, fireworks (including cold light fireworks), firecrackers, smashing cannons, starter paper, black powder, pyrotechnics, fuse, and "steel wool fireworks" when entering the station and taking the bus, as well as products with fireworks effect, and it is forbidden to carry them with length, width and height.

It is restricted to carry kitchen knives, fruit knives, dinner knives, scissors, craft knives, tool knives, etc. when entering the station or taking the bus, the blade part of the kitchen knife should be less than 20 cm, and the blade parts of other single items should be less than 10 cm. In addition, under the condition of intact packaging or taking other necessary protective measures, one single item can be carried in a limited amount, and the cumulative limit can not exceed three. If you carry sharp and blunt objects such as axes, hammers, steel (iron) files, awls (sharp objects) and iron bars, the length should be less than 25 cm, and if the packaging is intact or other necessary protective measures are taken, you can carry one single product in a limited amount, and the cumulative limit should not exceed three.

2. The passenger flow during holidays may be large, and people in the car may feel hot. Please increase or decrease your clothes according to your personal physique when getting on and off, and please take your belongings with you when getting off.

3. Go out for fun If you encounter bad weather and need to enter the station before the station leaves, you can call the station through the APP- Love Reservation function of Qingdao Metro, contact the staff to open the door in advance and wait at the station to avoid the wind, rain and cold.

4. If you encounter any problems or difficulties during the ride, you can contact the station staff or call the Qingdao subway service hotline 0532-55770000, and we will help you wholeheartedly.

Wave goodbye to 2023

Embrace 2024

Qingdao Metro wishes everyone.

a new year

May peace be with you always.

May happiness be with you always.

2024

Long Xing snipe dádá.

Original title: "New Year’s Day three-day subway train plan is coming ~ ~ ~ with a guide to warm winter market"

Read the original text

In the new era of electrified and intelligent automobiles, the international competitiveness and influence of China automobile enterprises are constantly improving. In order to promote the transformation from China manufacturing to China creation, China needs to create a brand-new design discourse system with its own characteristics.

On December 6th, the 10th Anniversary Forum of 2023 International Automobile Design and Geely Design was held in Shanghai. Dozens of influential figures covering production, learning, research and media were invited to attend and discuss with Geely how "good design has the power to change the world".

"Design is crucial. Design is not only an important reference standard for consumers to choose products, but also a key factor to determine product quality and the core competitiveness of Geely Automobile. " Yan Jiayue, CEO of Geely Automobile Group, said so.

According to reports, since its establishment in 2013, Geely Design has taken it as its responsibility to promote China’s independent automobile design in the new era. From "Damei China Car" to the rise of China’s independent design, to "Geely Yinhe" taking the lead in creating a new paradigm of China design in the era of smart electric. Geely constantly drives China automobile to climb the value peak again and again with its design, which affects the trend of automobile design in China and even the world.

Among them, Geely Yinhe E8 is the way out for Geely’s design-not compromising the existing conditions, constantly fighting against the entropy increase of design, and finding a beautiful order in the disorderly pattern.

Liu Ning, president of China Industrial Design Association, said: "We are very happy to see that it is an outstanding representative of an independent brand like Geely who is developing into a smart electric travel and energy service technology-based enterprise with global design competitiveness and influence, and constantly winning the recognition of the international community and global consumers."

Facing the opportunities and challenges of the times, China’s automobile design must change from single-point breakthrough to system capacity improvement. As Liu Ning said, "The design of new energy vehicles in China is not only the design of a single model, but also the design of the whole system, the whole value chain and the whole industrial chain".

If China’s automobile design wants to establish its own voice in the world, it needs to cooperate with all parties inside and outside the industry to participate in the promotion. The independent brand represented by Geely will promote the deep integration of Industry-University-Research, cultivate the future new force of China automobile design, and run out of the "acceleration" of independent training of talents.

In this forum, Geely Design, together with China Academy of Fine Arts, released the White Paper on China Automobile Design Discourse System (First Edition) in the field of automobile design in China, aiming at exploring the forward-looking thinking of China automobile design theory and system construction under the great changes. The release of this white paper has supplemented and improved the research system of automobile design in China, or it will become a landmark stop in the design history of automobile industry in China.

This year is the tenth year for Geely to explore the road of design. In the future, Geely Automobile will continue to contribute to the "good design" proposal of the world automobile development process and lead the industry to a new height in the development of the global automobile industry.

[Text/Song] Recently, Lin Shi, Secretary General of Intelligent Networked Automobile of China-Europe Association, met with Ji Lianying, co-founder of Mu Niu Technology, at the first private board meeting, and presented a letter of appointment to Ji Lianying to hire him as an intelligent networked automobile expert of China-Europe Association. Subsequently, the two sides exchanged in-depth technical information, development strategy and direction of Muniu Technology.

Ji Lianying received his Ph.D. from Beijing Institute of Technology in 2009. He has worked in embedded systems, human perception technology, artificial intelligence algorithms and other research institutions such as China Academy of Sciences and National University of Singapore. He used to be the technical director of Wuxi Microsense Technology Co., Ltd., and developed the first full-body motion capture system in China. Before he founded Mu Niu, he worked in the University of Chinese Academy of Sciences. Muniu Technology was established in Kansas, USA in May 2015, and the Beijing R&D Center was also established in July. The name of Muniu Technology comes from Muniu Liuma —— The Muniu Liuma invented by Zhuge Liang and others in the Three Kingdoms period is the embryonic form of intelligent transportation. The Muniu team took this as an incentive, embraced the intelligent era and paid tribute to China’s intelligence and wisdom. Muniu Technology has a combination of Chinese and American genes, which has avoided the early exploration stage and directly started to exert its strength in the field of 77GHz. It has been at the forefront of technology from the beginning and has achieved fruitful results.

Ji Lianying said at the meeting: "The core founding teams of the company all graduated from the Institute of Radar Technology of Beijing Institute of Technology and have more than ten years of research and project experience in radar. The company has been focusing on the research and development of millimeter-wave radar, and has profound technology and research and development strength in broadband antenna, MIMO and signal processing, and is at the leading level in the industry. Has more than ten patents. "

Ji Lianying said: "In the radar market, the passenger car market is the largest, but this market is basically monopolized by international manufacturers. In the field of commercial vehicles, foreign manufacturers disdain to do it, which is a very big blue ocean for domestic manufacturers. In the field of autonomous driving, the demand for driverless technology is relatively high. "

Lin Shi, secretary-general of China-Europe Association Intelligent Networked Automobile, pointed out that as a startup company, Muniu Technology has faster and stronger execution compared with large companies, so it may be faster than large companies in the innovation and creation of the same new technology. The popularization of ADAS to low-end cars requires higher cost performance and more practical technical support. China has both the largest manufacturer of low-end cars and a highly innovative enterprise like Muniu Technology, which is the weight to participate in the global automobile market competition.

Lin Shi, Secretary-General of China-Europe Association Intelligent Networked Automobile, is looking forward to the future development of Muniu Technology. He hopes that Muniu Technology will "escort" China’s new energy automobile industry by relying on the "hard power" of its own enterprises in the intelligent era.