The angel kissed his throat and kicked his face. ＂Uncle Shoushan＂ was broadcast live for two years to pay off 300,000 debts
Online celebrity’s "Uncle Shoushan" Yu Xinwei
The spotlight hit a dark, stubble-covered and wrinkled face with a "Mediterranean" hairstyle on his head. Some people joked that this is a face that has been "kicked" by an angel.
On the afternoon of November 11th, Yu Xinwei, a 45-year-old farmer from Hebei Province, appeared on the stage for the first time in the A3 studio of Beijing Starlight Film and Television Park. At first, he was too nervous to open his mouth, and the host kept guiding him to complete the 10-minute interview. And when he began to sing, his deep and magnetic voice rippled away. The middle-aged rough man seems to gradually regain his confidence. After singing a song "A Cut of Plums", several rows of lights are brightly lit in front of the stage — — "The challenge is successful!"
From the small mountain village in Longhua County, Chengde to Beijing, from chicken farmers to online celebrity with millions of fans, in the past half month, Yu Xinwei ushered in the highlight moment of his life with a beautiful and beautiful poem recitation video of Farewell to Cambridge. On November 2nd, this video reached 8.638 million hits, ranking first in Tik Tok’s hot list that day, and his Tik Tok account "Uncle Shoushan" became popular. Immediately, the online number of his live broadcast room suddenly increased to 10,000 to 20,000, and more than 20 media followed. CCTV variety shows such as "Golden 100 Seconds", "Avenue of Stars" and "Open the Door" have sent invitations one after another.
In fact, Yu Xinwei has been active in the short video platform for nearly two years. "I used to sing, but I didn’t expect to recite it for the first time, but it was a fire … …” He still hasn’t understood the logic of the red explosion, and he has confessed the bonus he got as a result.
There are many conditions for raising cattle and farming
Owe more than 300 thousand foreign debts
Life always inadvertently brings unexpected joy. The gift Yu Xinwei received came from an ordinary evening when he was busy with farm work.
It was October 26th. Seeing that the sun had set, Yu Xinwei wanted to find a song quickly. As usual, he recorded a singing video and posted it on the Internet, only to find that all the songs he was good at had been sung once. "There were no new songs, so I temporarily recited a section of Farewell to Cambridge."
He has a talent for imitation, and usually likes to ponder over the dubbing of TV programs such as Animal World, Archives of National Treasures and China on the Tip of the Tongue. Facing the camera of the mobile phone, when he opens his mouth, it is a rich broadcasting cavity.
This video was not broadcast much that day, and Yu Xinwei was somewhat disappointed. Four or five days later, the live broadcast room suddenly flooded into tens of thousands of people, and the phone kept ringing. "I just know that it is on fire."
Netizens were surprised by his magnetic voice and the sharp contrast with his rough face. In the first few days of the popular network, I received five or six media a day, and Yu Xinwei was in a trance. "I feel that this accident is too unreal, just like dreaming."
Yu Jia has six brothers and sisters, and Yu Xinwei is the youngest. After graduating from junior high school, he went to Jinan as a soldier. After leaving the army, I ran a restaurant, sold snacks and opened a barber shop. After many twists and turns, I finally saved a sum of money.
In order to "make Qian Shengqian", in 2013, Yu Xinwei contracted 350 mu of forest in his hometown and planted more than 50,000 Chinese pine and spruce trees. A year later, he built a cowshed of more than 200 square meters and raised more than 20 cows.
But the mountains and cowshed are in a lot of conditions — — The Chinese pine market suddenly fell, and no one wanted to sell it at half price in 2016; When pruning trees, I saw the soles of my feet, cut a gap 5 cm long, had surgery for 5 and a half hours, and stayed in the hospital for 40 days. The wind blew the fire and burned the whole cowshed; There are also two cows that rolled down the hill while eating grass and fell to their death … …
"I’m a little unlucky, but it also has something to do with my personality." Yu Xinwei said with emotion, "Cattle were originally raised for sale, but after a long time, I was reluctant to sell. Three cows all died of old age in my cowshed … …”
Watching the first cow die, Yu Xinwei squatted in the cowshed and cried. He saw the old cow struggling with its head tilted and tears streaming down its face. From then on, he stopped eating beef.
"No ‘ Kill the heart ’ Can’t do business. " After several years of tossing, Yu Xinwei owed more than 300,000 yuan in foreign debt.
Live broadcast can earn up to 9000 yuan a day
Insist on paying off debts in two years
The reality of heavy debts will force Yu Xinwei to work on the construction site. During the break, he paid attention to short videos and live broadcasts. "In a live broadcast room watched by thousands of people, some fans asked how much they could earn a year. I heard the blogger say that there were more than 200,000." This number immediately impressed Yu Xinwei.
In December 2018, this taciturn middle-aged man got up the courage, registered an account on a short video platform and began to release videos regularly.
He named himself "Uncle Shoushan" — — Surrounding his village of Baoshan Ying, there are four mountains, all of which have their own names: Songshuliang, Maijigou, Sangshugou and Dadingzi.
So what’s to show? It occurred to him that he loved singing since he was a child. So in the field, he dressed in farming clothes and began to sing. A mobile phone was set up on a tripod, and with the accompaniment of the national K song, applause seemed to ring from the mountains.
You don’t have to face people, Yu Xinwei in front of the camera is more comfortable. But "after all, it is not professional, and I often sing wrong at first." In order to record a one-minute "Cut the Plum", Yu Xinwei stood in the snow for 50 minutes in a red scarf and sang dozens of times, "shaking with cold".
After more than three months, the number of fans continued to stay at 46,000. In March 2019, he selected more than 10 songs at home, wrote their titles on the wall, and started the first live broadcast against the wall. In the one-hour live broadcast, there were more than 400 online people. Yu Xinwei was too nervous to talk about interaction. He just sang it in turn according to the song list, but he still earned nearly 1,000 yuan. After half a year, he simply took turns to appear with his wife. After singing, I talked about my parents’ short stories and showed the real life in the mountain village. The live broadcast lasted for eight or nine hours every day. With the increase in traffic, Yu Xinwei also received a considerable reward. "Sometimes two or three hundred yuan, sometimes two or three thousand yuan, the most earned 9000 yuan a day." After nearly two years of live broadcast, Yu Xinwei earned more than 500,000 yuan. By this spring, all his debts had been paid off.
"It’s light without debt, but I think it’s too easy to earn this kind of money." In his view, this kind of income makes people excited for a short time, but it is difficult to feel at ease for a long time.
Try e-commerce to bring mountain products.
Be worthy of fans
At 6 o’clock in the morning after the CCTV program was recorded, Yu Xinwei took a car and rushed to his hometown. The car was crowded and the driver kept riding. Six and a half hours later, Yu Xinwei returned to his hometown — — Baoshan Village, Qijia Town, Longhua County, Chengde.
Several neighbors embraced Yu Xinwei with smiles on their faces and greeted him warmly. "Are you back from Beijing?"? Did people send you a gold necklace? " — — As early as half a month ago, the news that Yu Xinwei was invited by CCTV spread in this village surrounded by mountains, but Yu Xinwei pointed to a box of milk powder he brought back. "I sent this." Until recently, the villagers suddenly realized that the live broadcast was very profitable. He Lixia, his wife, said helplessly, "How can I earn so much when the income is being circulated?"
Yu Xinwei still lives in the old house built by his parents 38 years ago. A courtyard is surrounded by red bricks. At the back of the courtyard, a row of tile houses covering an area of more than 90 square meters is divided into five bays. Inside the house, the white wall skin is peeling off, and more than 200 songs are conspicuously posted on the wall, including Norwegian Forest, old boys and Laughing at the World of Red Dust … …
After feeding more than 500 chickens and patrolling the forest, Yu Xinwei returned to the room, started the live broadcast and skillfully shouted: "Family … …”
"Most of my fans are middle-aged people in their 40 s and 50 s, and there are 85-year-old people. Some of them, in the past two years, have basically been a live broadcast without landing with me. " When I mentioned this group of fans, Yu Xinwei was filled with emotion.
He also wants to find a new way to realize cash, and try to interact with the e-commerce anchor Lian Mai to bring goods during the live broadcast. "On one occasion, an e-commerce anchor selling jade articles brushed more than 2,000 yuan and joined us. She wore a leaf-shaped Yu Pei around her neck, asking for 128 yuan, and sold more than 90 orders that day. " He Lixia recalled that when the samples were sent home later, her husband was so angry that he couldn’t eat. "(Yu Pei) was completely different from the video. Rough workmanship, and the shape is two or three times larger, five centimeters long, too ugly! "
Although more than 90 singles have only returned two pens, Yu Xinwei understands that he has hurt the hearts of some fans. Since then, he often muttered: "To be worthy of fans, cheat people can’t make money."