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The Paper news, who is Putin?

Former US President Bill Clinton once described him as a cold-hearted and trouble-making person.

Obama once described his "listless" behavior as "a boring child sitting at the back of the classroom";

Former US Secretary of State Hillary Clinton and he failed to have a "chemical reaction" and once ridiculed him as a "sensitive tough guy".

……

But until today, there is still a huge gap in the outside world’s cognition of Putin.

Even the most authoritative experts on Russian issues still have many unclear points about Putin’s career path and key time nodes in his resume. In the global media, Putin’s masculine image seems to be everywhere, but little is known about his personal habits and logic, even his close "allies". In 2014, Crimea was merged into Russia, and Putin’s unexpected lightning action once again caused many politicians and observers in the western world to fall into collective reflection-what was overlooked in the past understanding of the leader’s behavior?

On March 18th, when the new presidential election in Russia started, it may be helpful to understand where Putin will lead Russia in the next six years by sorting out and re-evaluating the detailed process of Putin’s response to two major crises during his six years in power, and the decision-making characteristics, belief ambitions, political wisdom, personality characteristics, and hidden crises and limitations behind it.

On September 24th, 2011, then Russian President Dmitry Medvedev announced at the United Russia Party Congress that he proposed that then Prime Minister Vladimir Putin should participate in the 2012 presidential election.

The "recovery strategy" failed.

September 24th, 2011, Luzhniki Gymnasium, Moscow.

A tidal wave of cheers echoed over the stadium.

On the huge screen on the stage, Putin’s close-up quickly replaced the then President Medvedev. Putin, who was under 59 years old, sat in the crowd and enjoyed this "victory" moment.

"I want to say directly: we have reached an agreement on what we will do in the future, which was reached several years ago." Putin tried to smash all kinds of speculations in one sentence.

At that time, rumors about the "Mapp dispute" have been going on for several months. Is Medvedev re-elected, or is former President and then Prime Minister Putin back to the peak of power? The final answer was finally revealed. More than 11,000 party member people gathered in Moscow to witness the release of this "heavy message". This is the largest congress of the Russian ruling party "United Russia Party" in history.

But three months later, two large-scale public demonstrations broke out in Russia, which directly posed a test and impact on Putin.

Andrew Kuchins, a well-known American expert on Russian issues and director of the Russia and Eurasia Program of the Center for Strategic and International Studies (CSIS), wrote earlier that during private discussions with Putin and his inner circle, Putin was caught off guard, and "the demonstration was a big shock to Putin personally".

On December 24, 2011, in Moscow, tens of thousands of people protested Putin’s third presidential election.

This is the largest protest in Russia since Putin took office. The mass rally on December 24th was directed at Putin himself and his upcoming 2012 general election. Demonstrators lashed out at the stable structure of Putin’s re-election team, which directly led to the lack of mobility of Russian political elites and weakened the breadth of political participation.

"As far as Putin’s personality is concerned, I doubt that the protests in 2011-2012 will scare him or change his (ruling) plan." Professor Shestopal, an expert in political psychology in the Department of Political Science of Moscow University, recently told The Paper (www.thepaper.cn) that she had conducted a systematic study on the cognitive transformation of Putin in Russian society from 2000 to 2016. "He (Putin) is the kind of person with a strong sense of mission".

"Protests only give him more reason to run for office," Denis Volkov, a sociologist at the Levada Center, an independent Russian polling agency, also told The Paper.

On March 4, 2012, Putin announced that he won the sixth presidential election in Russia and would begin his third presidential term. When he met his supporters in Manesh Square in Moscow, he was emotional and even shed tears.

However, the image of "tough guy" that Putin and his team have been carefully creating for him is obviously facing new challenges. According to the data of Levada Center, an independent Russian polling agency, Putin’s support rate dropped to a low level in 2010, 2011 and 2012.

Before the 2012 general election, even during Medvedev’s administration, Putin’s "sense of existence" was always indispensable: in 2008, the news that he went deep into the virgin forest of the Far East to anesthetize a Siberian tiger made the global media report; In 2009, during his vacation in the Republic of Tuva, the photos of him riding bareback were even more popular around the world. In 2010, Putin personally piloted the Be-200 waterway amphibious plane to fight the fire on the outskirts of Moscow, and the photos were also numerous.

"These super masculine characteristics seem to support the domestic power base and legitimacy of the (Russian) president." Elizabeth Wood, author of The Roots of the Russian-Ukrainian War (2016) and director of the Russian program at the Massachusetts Institute of Technology, wrote.

Putin’s "tough guy" image continued until the 2018 general election. The picture shows that on January 19, 2018, the Russian Orthodox Church Baptism Festival, Putin was baptized in the ice water of Lake Sheriger.

Putin, who suddenly became acting president of Russia at the turn of the century on December 31, 1999, still has many uncertainties about his career path and specific time sequence. Even there are many conflicting versions about how he was chosen as the successor of former Russian President Yeltsin. Putin officially took office as Russian president in March 2000, which opened the Russian era under his rule.

In the presidential campaign in 2012, Putin still often talked openly about the turbulent years in Russia during Yeltsin’s presidency in the 1990s, which was in sharp contrast to the political and economic stability in Russia in the ten years since he became president in 1999. This "recovery strategy" (which led Russia out of the "chaotic years" of the 1990s-editor’s note) achieved excellent results during Putin’s first and second presidential terms, and also won him a high support rate.

According to Bo Petersson, an expert on Russian issues and a professor of political science at Malmo University in Sweden, this strategy has become outdated. He believes that Putin focused more on the past than the future at that time, "at one time, he gave people a very weak look," he told The Paper a few days ago.

"Recovery (strategy) has not given way to a more far-sighted modernization model," Richard Sakwa Sakwa, a professor at the School of Political Science and International Relations of the University of Kent in the United Kingdom and an internationally renowned expert on Russian issues, has a similar view in an article evaluating Putin’s third presidential term.

Peterson said that the inspiration Putin and his team got from the large-scale protests in 2011-2012 was that "he (Putin) can’t afford to look weak or hesitant".

During the first two terms, Russia’s economic growth reached about 7%, and even after the global financial crisis broke out in 2008-2009, Russia’s economic growth rate remained over 4%(2010-2011). However, when Putin decided to return to the presidency in 2012, despite the high oil price, the signs of Russian economy stagnation were still clearly visible.

Even as a leader who created Russia’s prosperity for ten years and returned to the presidency in 2012, Putin had to re-examine and face the new situation of this country.

As an evergreen tree in politics, Putin’s personal life is rarely known to the outside world. On the evening of June 6, 2013, Putin and his ex-wife lyudmila watched a ballet performance in the Kremlin, which was the first time that they made public appearances together for more than a year. After the performance, the two announced that they had divorced.

"He is certainly conservative, but not extreme."

The most straightforward challenge comes from the people who participated in the protests.

"For the first time in a decade, the protest surpassed the marginalized opposition groups, and young people and the urban middle class formed a vital part. They had no interest in politics before." Vladimir Petukhov, director of the Center for Comprehensive Social Studies of the Institute of Sociology of the Russian Academy of Sciences, and Leontiy Byzov, a senior researcher and sociologist at the Center, recently told The Paper that this has sounded the alarm especially for the Russian rulers.

"Cracks are beginning to appear on the wall", and german, a professor of political science and sociology at EUSP in St Petersburg, made a more vivid metaphor.

At that time, some related studies and surveys also showed that most of these participants were relatively wealthy middle class, even upper class, who had benefited greatly from Putin’s ten years in power. Despite their different demands, this is a group of urban people who have received higher education and have professional confidence.

In addition, the past decade has coincided with the unprecedented development and spread of social media technology in Russia. After the scandal broke out in the Russian parliamentary election in December 2011, young urban professionals turned the demonstration initiative initiated on social media into a protest that spread across the streets of major cities across the country.

Sakova, an expert on Russian issues at the University of Kent in the United Kingdom, called this group "the creative class" (the "middle class" in the mouth of Russian commentators). After the unprecedented growth in economic strength and living standards, these people expect the country to achieve better governance and policy innovation.

Sakova summed up the main demands of this group as: eliminating corruption and bureaucracy and realizing new economic growth points.

Keen Russian political observers found that in the months immediately after the 2012 presidential election, the re-elected "new president" seemed to have obvious fatigue, "lacking foresight and needing new ways to exert his previous magic to the public". Peterson, a professor of political science at Malmo University, commented on the state of Russian leaders at that time in an article devoted to Putin’s charisma and legitimacy in 2017.

Peterson told The Paper, "The feeling of great power and its self-confident behavior seem to have a very high degree of support in the constituency. Putin and his team have been carefully practicing this role, which is obviously a response to the decline in support rate in the 2011-2012 (demonstration) incident. "

On May 9, 2012, two days after taking office for the third time, Putin poured tea for Sonia, an 8-year-old girl visiting the Russian Children’s Oncology, Hematology and Immunology Research Center, at the Kremlin in Moscow.

Putin is sometimes "helpless" in front of children. On June 4, 2016, Putin attended the Children’s Day celebration, but the little girl who won Putin’s award kept crying on the stage. Putin tried to comfort but it didn’t help.

In 2013, at the annual meeting of Valdai Discussion Club, a Russian think tank, Putin performed even more incisively and vividly. "We should stop staring at the bad things in our history and sell ourselves short, even our opponents will not condemn us like this," Putin said at the time. "We must be proud of our history."

Since its establishment in 2004, "Valdai" Club has become famous overseas for Putin’s personal "platform" and face-to-face dialogue with scholars around the world. Although Russia has a strong official color, it has gradually become one of the important platforms for Russian leaders to show their internationality. Every year at the annual meeting, prestigious scholars and experts from all over the world gather together to gain insight into Russia’s new strategic trends.

On this occasion, the emphasis on Russia’s glorious national history and traditional values reflects the adjustment of Putin’s strategy in the eyes of most Russian political researchers.

Olga Kristanovaskaya, a female sociologist who has been studying Russian political elites for a long time, had an in-depth observation on this strategy in an interview in 2014. She believes that Putin’s deep-rooted plot of the Russian empire has won the support of most Russian political elites, who are more conservative than Putin and have the appeal of taking a tougher attitude toward the West.

On September 28th, 2015, Putin and Obama clinked glasses at a luncheon hosted by then UN Secretary-General Ban Ki-moon.

"Until recently (2014), Russian political elites have been critical of Putin. Although not known to the public, this criticism requires (him) to take a tougher stance toward the West. " Kristanovaskaya also said in the interview that she was a member of the Russian State Duma and was regarded as one of the most authoritative experts who had in-depth research on the Russian elite.

Jeffrey Mankoff, deputy director of the Russian and Eurasian Program of the Center for International Strategic Studies (CSIS) in the United States, believes that Putin began to push traditional values, targeting another group of people, "not the urban (middle class) class, but people in inland cities, post-industrial cities or rural areas".

Volkov, a Russian sociologist, also agrees that the policy adjustment after the beginning of Putin’s third term is generally not conducive to the middle class, because they are more interested in integration with the West. "They think that doing business needs more competition and protection, I mean in property rights" and "they don’t benefit much from the policy (adjustment)".

"If we observe the actions (taken by the Putin government) and the decisions adopted, since the demonstrations, (policy) has changed." Mankov told The Paper recently.

Shestopal, a professor in the Department of Political Science of Moscow University, holds the opposite attitude. She believes that the demonstrations in 2011-2012 did not affect Putin’s decision on his third term.

"Putin is a man who believes in strong government and traditional values, but he is not a nationalist." She told The Paper, "He is certainly conservative, but not extreme. This will be difficult to change in the future. "

In the book "Putin Biography: An irreplaceable Russian Tough Guy" reprinted in 2015, Fiona Hill, the current special assistant to President Trump of the United States, the senior director of European and Russian affairs of the National Security Council, and Clifford G.Gaddy, a senior researcher at the Brookings Institution, described their efforts to deeply understand the world outlook of Russian leaders:

"Putin’s concept is shaped by multiple influences: the historical background of the Soviet Union and Russia, in which he grew up, worked and lived; Personal interest in Russian history and literature; He studied law at Leningrad State University (now St. Petersburg University); His training in the KGB; His experience in the KGB branch in Dresden, East Germany; Experience in St. Petersburg in the 1990s; The early experience of arriving in Moscow from 1996 to 1999. "

According to her research, Kristanovaskaya, a former member of the Russian State Duma, puts forward that Putin’s belief has two sources: one is the experience of the KGB; The second is the love of East Asian Wushu, which is not limited to action skills, but also includes some philosophical thinking and lifestyle.

Judo is Putin’s favorite sport. On May 8, 2012, in Zvinigorod, Russia, Putin expressed condolences to judo players, and made judo moves with his hands clenched in exchange, hoping to compete with the players.

But volkov, a sociologist at the Levada Center, believes that "we know nothing about Putin’s personal habits." He said that Putin’s image is more the product of TV media, "a very tough and healthy man."

In order to cope with the new changes in Russian society and groups, Medvedev announced a series of reform measures before the end of his presidency, such as direct election of local governors and simplification of registration procedures for political parties. In the early days of Putin’s third presidency, these reform measures were introduced more or less, including that opposition leader Alexei Nabal was allowed to participate in the election of Moscow mayor in September 2013, and won an unprecedented 27% of the votes.

But soon, "I think there was a turning point towards conservatism." German, a professor of politics and sociology at EUSP in St Petersburg, told The Paper that Putin’s priorities in the initial stage of his third term had changed greatly compared with his first and second presidential terms.

Sakova, a famous British expert on Russia, wrote, "Before Putin’s third term, the hymn of the Medvedev era was abandoned."

"Since 2012, the agenda of Russia’s socio-economic modernization (put forward at the turn of the century and advocated during Medvedev’s presidency) is no longer among Putin’s priority policy items, or at most it is listed as the second echelon." German said.

Petuhoff, a sociologist at the Russian Academy of Sciences, believes that the path of building socialism and liberal views, including reconciliation with the West, has been tried and produced negative results, and this path of relying on traditional values and "soft nationalism" has become a natural result. "It is necessary to unite society around something." He told reporters.

"In recent years, it is obvious that the trend of neo-liberal globalization led by elites has led to the deterioration of the material and spiritual life of most residents in Russia," explained Levashev, a sociologist who specializes in the stability and transformation of Russian society. "The lead of national political consciousness has begun to play a role between society and the country."

Original title: Special feature | Six years of Putin’s rule in Russia: victory and crisis (I)

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　On the afternoon of September 23rd, Youth Internet Entrepreneurship Summit Forum invited Nan Lixin, CEO of Entrepreneurship State, Tong Zhilei, Chairman of Chinese Online, Han Bing, founder of Forbes under 30, and other guests to share their entrepreneurial experiences and stories with young entrepreneurs. Our reporter Li Jianquan/photo

Twenty years ago, in the United States, people began to be fascinated by the "Internet". At that time, the Internet was regarded as a brand-new business model, and everyone hoped that they could make a bucket of gold by it. Entrepreneurs and investors flocked to it, which eventually led to an "internet bubble" that still haunts many people.

In 2015, the China Youth Internet Entrepreneurship Competition was held. In the eyes of entrepreneurs and investors, is history always strikingly similar?

　"PPT company", financing by telling stories.

If he graduated normally, Zhou Kaidi from Tsinghua could easily find a well-paid job, but he chose to drop out of school and start a business.

Within a month, Zhou Kaidi gathered a group of "reliable friends" from universities such as Tsinghua, Beihang University and China University of Science and Technology, and began to study "AR/VR Real Interactive Solution".

At present, "Big Brother" enterprises such as Microsoft and Google are studying AR (Augmented Reality) and VR (Virtual Reality) technologies. People can already be in a "small-scale, fixed virtual scene" by wearing special equipment. For example, through a pair of special glasses, the environment in front of you will become a Jurassic primeval forest, with dinosaurs standing beside you. What Zhou Kaidi has to do is to "distribute points" in the real environment. Through indoor positioning technology, motion capture technology and supporting SDK, people can walk around in the virtual scene at will, so that AR/VR can provide interaction closer to the real world.

Zhou Kaidi’s goal is to make this technology "to the extreme" and become a technology provider of Microsoft and Google in the future.

This is Zhou Kaidi’s second venture. Last time, the company founded by Zhou Kaidi as a partner got a round of investment, but he found himself in a "bubble" and the project seemed "not so reliable". As a result, Zhou Kaidi gave up his shares and withdrew.

There are many entrepreneurs around Zhou Kaidi. Among them, there are many entrepreneurs who tell stories with only one mouth. "They have a good story, PPT is very dazzling, and some investors in non-professional fields like them very much." Zhou Kaidi said, "We all affectionately call them’ ‘PPT Company’."

This state of "you can find investment by telling stories" is defined as "national venture capital" by Chen Hao of Hangzhou Huarui Investment. Although "it looks beautiful", "the market will give you the answer". "The concept of Internet entrepreneurship has been heated up, attracting a large number of investors, resulting in inflated prices. However, when investors find that the return on investment is not as high as they expected, they will run away. "

Cai Lei, founder of China Waterway Market Network, believes that some "Internet" projects are "hyping up concepts" in order to get support and investment. In fact, they are not deeply rooted offline and are prone to bubbles.

Huang Yungang, vice president of Jingwei China, also believes that there is a "bubble" in Internet entrepreneurship. Even in this final project, there are some "starting a business before the concept is implemented", which is a very dangerous signal.

Huang Yungang, who has been investing for five and a half years, has met many entrepreneurs who want to change an industry in a down-to-earth manner, and he often sees young people who "catch up with the wave" to start businesses. "From the perspective of entrepreneurs, those who did not intend to start a business, those who did not have entrepreneurial ability, and those who were not suitable for starting a business, saw that everyone was starting a business and joined in. From the perspective of investors, many people have money, but they don’t know how to start a business. They will invest their money in illusory things, resulting in a high valuation of startups. " Huang Yungang said, "Entrepreneurial impulse, catching up with the tide and chasing fashion are all typical appearances of bubbles."

However, the "bubble" has been receding recently, and many entrepreneurs feel that "financing is getting harder and harder".

Some people are happy, others are sad.

The current entrepreneurial craze has caused Lu Chujie a headache. "It is difficult to recruit people now, because good programmers have started their own businesses."

Lu Chujie is the founder of "Don’t tangle", a social App that solves problems for "selecting patients with difficulties". Lu Chujie does not want the rapid explosive growth of product users, because in his view, such a "flash in the pan" is also a "bubble". Lu Chujie’s view coincides with Lu Xinliang, vice president of Hangzhou Lianchuang. Most of the investment projects contacted by Lu Xinliang are "cross-border". "The Internet is just a tool. We choose investment projects, mainly not by looking at the internet, but by looking at what. This is the essence of returning to business. "

In recent years, the Internet e-commerce market has been booming, but since the beginning of this year, the "taste" of investors has changed, and many entrepreneurial projects have divorced from the essence of business and formed a bubble. Lu Xinliang believes that the valuation method based solely on the elements of "flow" and "customer" is too simple and rude. "Regardless of any industry, the core is to truly solve the pain points of users and make users feel that your service or product is valuable". As an enterprise, profit is the unchangeable goal, and always "burning money" is doomed to be unable to develop for a long time.

In 2006, Meng Chao stayed in school after graduating from Tsinghua University. In 2009, he chose to quit his job and start a business. "Export Warehouse" was his first project. Due to his inexperience, the development of the project encountered obstacles. Although he got two rounds of investment, he gave up.

With the experience of starting a business for the first time, Meng Chao started a second venture. Aiming at the pain point of "parking in busy areas is difficult", he founded the "Youbo" parking service project. This time, he is not in a hurry to expand, but slowly and steadily.

In Meng Chao’s view, the so-called bubble of Internet entrepreneurship is the extent to which enterprises overdraw the value created in the future. "I think it is normal to overdraw the value created by enterprises in the next 3 to 5 years. When it is overdrawn for 30 years, it is a bubble. If it is overdrawn for 300 years, it is a scam."

Zhao Gang, the founder of the "Medical Procurement" project, also believes that the bubble of Internet entrepreneurship refers to whether its valuation can bear the development of enterprises. If it cannot, the bubble will burst. "Internet entrepreneurship is a kind of thinking and a tool. Only when tools are used well can they be recognized by the market."

Zhu Handong, the founder of educational service software "Q&A Jun", said that the bubble in Internet entrepreneurship is "not a bad thing" for entrepreneurs. "We want to introduce the bubble to ourselves, because it means that we can get more entrepreneurial resources." Zhu Yudong said.

Huang Yungang believes that the existence of a bubble will "make good companies stand out".

　Punch the bubble with value

Waiting for a bus that seems to never come in the cold wind in winter is a painful experience that many people have experienced. To this end, Chen Xiao has developed the "Here comes the bus-the most accurate real-time bus" App. At present, the user scale has reached 17 million, and it has received the B round investment.

However, like many mobile phone software, "Here comes the car" has considerable user traffic, but the profit model is still unclear. To put it more bluntly-they are still burning money.

"In the field of Internet, China still lags behind developed countries. The speed of Internet is an example. Our’ Internet’ has just begun." Chen Xiao believes that whether there is a bubble or not, solving users’ pain points is the "rigid demand" for starting a business, and this will not change. Actually, we are concentrating on technology. Chen Xiao introduced that the team is doing GP intelligent correction, big data query and route calculation framework to make the data provided by the software more accurate.

Zhou Kaidi thinks, "If you dare to start a business now, you should have some skills. The era of just one mouth has passed. " Now, Zhou Kaidi has little money left in his last venture, but he doesn’t want to invest. "Let’s make the prototype first. Do it step by step, which is the best way to stop the bubble. We want to make money from consumers, not investors. Because this shows that our things are truly valuable, our friends will feel practical. " He said with a smile, "The money was just spent before, and the prize money in this competition is really a timely help."

In Chen Hao’s view, experiencing a "bubble" will improve the foothold of entrepreneurs. "It’s like being on the ground. After being raised to the roof by the foam, the foam will break and you will fall on the table. It’s just that the journey from the roof to the table will be very painful. But to some extent, it is still a good thing to have a bubble, and it is inevitable. So what we have to do is to try to survive in the bubble. And the only rule is’ by ability’ ".

Huang Yungang suggested that entrepreneurs should know the prospect of the industry they are about to enter when choosing entrepreneurial projects, and the team itself should have relevant experience, so don’t "join in the fun". "Some opportunities are good, but not everyone can seize them. In the end, what entrepreneurs want to achieve is to solve problems and create value. If this is the case, you are not afraid of bubbles. " Huang Yungang said, "Just like everyone used to think that Didi burned too much money, but now Didi is not subsidized, and everyone will still use it. Therefore, the core point of entrepreneurship lies in whether it creates value and whether the industry has long-term development. " (Huang Danyu, Cui Yujuan, Zhang Zheng)

On November 29th, Yang Yinfen, the helm of Liangpin Shop, sent an internal open letter to all employees:Firing the first shot of "reducing prices without degrading quality"

It clearly puts forward:The largest price adjustment since the establishment of Liangpin Store in 17 years, the average price reduction of more than 300 sharp goods and explosive products was 22%, with the highest drop of 45%, focusing on snacks with cost optimization but no impact on quality and high repurchase rate.

Good shops wield knives inward, which is the same as the problems encountered by many brands that take the quality route at present: the consumption habits are changing with the naked eye: both necessary and necessary. Both the price and the quality are good.

At present, like Box Horse and Anta, good shops have to fight a tough battle. On November 27th, Liangpin Store held the second extraordinary shareholders’ meeting in 2023, and Yang Yinfen, one of the founders of Liangpin Store, was elected as the chairman and general manager of the company. Yang Yinfen took office, the first knife cut down the price at the same time, the internal repeatedly stressed:The price will "go down" and the quality will "not go down".Good shops will never be low-quality and low-price, but adhere to the high-quality route and return to the initial heart of "the quality of conscience, everyone’s shop".

Can a good shop go through the cycle again through drastic reforms?

Return to "everyone’s shop" and be "delicious but not expensive"

On Yang Yinfen’s desk, there are several hot snacks such as nuts and dried bamboo shoots, and different brands of small packages are marked with different prices.

The smell of price war pervades the general manager’s office.

Yang Yinfen’s mind is highly vigilant about the word "price comparison". Price comparison is a price war.

Before the establishment of Liangpin Shop, Yang Yinfen worked as the general manager of Kelon Electric Appliance Branch. The price war broke out at the earliest time in China, and the most tragic one was in the home appliance market, which violated business common sense and made profits thinner than blades.

Yang Yinfen, who rolled out from the price war of home appliances, is more willing to jump out of the price war to see this competition-

"In the era of rational consumption, letting consumers benefit is the optimal solution. The price adjustment of good shops is an adjustment made in response to changes in the external environment and consumer demand. Enterprises must go to the right place alive, reduce prices without degrading quality, and squeeze water from the supply chain and operation and management costs. "

This year, flat replacement products are very hot. The consumer psychology behind the popular word "Pingwei" is that,Consumers want goods with lower prices but the same quality.

Yang Yinfen said that competition makes them see their own problems more clearly, that is, consumers feel that good shops are "expensive". Now, the good shop will return to "everyone’s shop".Let consumers feel that "delicious is not expensive."

Why do good shops make consumers feel expensive?

In August this year, a duck tongue with a price of 528 yuan per kilogram was complained by customers that it was expensive. Later, some media compared 11 duck tongues on the market, and the most expensive one was 798 yuan per kilogram. Compared with the leisure snack brands on the same track, the price of good shops was the lowest, and the duck tongue products on the market were expensive, mainly because the raw materials of finished duck tongues raised the price.

From the consumer report, on September 13, 2023, WeChat tweeted, "Comparison of 11 duck tongues, the most expensive is more than 700 yuan a kilogram, how to choose between price and quality? 》

Nuts, seafood, beef and other categories are all facing this practical problem, because raw materials have raised the overall selling price, giving people this feeling of "expensive".

There are also some perceptions of conduction in business operations: the price tag of good shops and stores has only a single catty price for a long time, without any conversion expression, such as the price tag in Sam will directly convey the price of a small bag, and there are some publicity messages to weaken the impact of the catty price on consumers. In addition, although the price tag of good shops is "Jin price", the cash register system is "kg price", and young consumers "feel bad after seeing the small ticket".

The combination of the above factors makes consumers feel the pain of "price backstab". Behind it, it is also a signal of great changes in consumer psychology-under the economic cycle, consumption power has undergone structural differentiation. In the past, consumers were willing to pay a premium for quality, but now they need goods with a more "quality-price ratio".

Only reduce the price, not lower the quality.

New changes have taken place in the industry.

China’s first discount snack player’s wife appeared in Zhejiang in 2010, but the discount snack shop opened in the past two years, actually stepping on the current economic cycle.

The White Paper on Hard Discount of Snacks in China shows that the discount snack shops sinking into the community are 20%-40% cheaper than traditional retail stores; Average single consumption is 30-50 yuan.

Yang Yinfen said that good shops take the route of high-quality snacks, the cost of raw materials, the input cost of all links in the supply chain, quality control standards, etc., so the price is higher than that of discount snacks; However, if the price is adjusted again, the good shops will not become discount snacks. "The business models are different, the operating costs are different, the brand positioning is different, and the industry ecology is different. Even if it falls to the price of discount snacks, it will not solve our problems."

What is the problem with good shops? "Under the business philosophy of insisting on making high-quality snacks, there is no internal balance between price and quality, and some qualities that consumers don’t care about have caused misunderstandings to consumers. Now, we must optimize these unnecessary costs and return to competitive pricing. "

Back to competitive pricing, but the good shop drew a red line for itself-only price reduction, not quality reduction. Under this red line, optimizing unnecessary costs and cutting off worthless waste become the key.

What is worthless waste?Reflected in the quality control, it is necessary to control the quality that consumers really care about and squeeze out unnecessary costs, taking the quality route, but the products are not so expensive.

Taking nut products as an example, as raw material-based products, in the past, good shops required suppliers to purchase raw materials with specified specifications in the market, and the procurement cost remained high due to high grade.

Now, on the one hand, good shops bring the purchase of bulk nut raw materials into the direct mining system with suppliers, on the other hand, they change the strategy of raw material acquisition, carry out unified market mining, and then classify raw materials. Use different types and grades of raw materials to make different types of products.

Taking macadamia nuts as an example, products with different specifications are used to produce canned nuts, bagged products and comprehensive nuts. Small fruit has the advantage of high kernel opening rate and fullness, so it is used in comprehensive kernel products. By maximizing the use of raw materials, the price of each type of products has dropped by 5-10 yuan.

Another kind of raw material products has also found a way to reduce costs. Dried mango, as one of the explosive products of good shops, has been deeply loved by consumers. Dried mangoes used to be purchased from abroad and transported to China for processing, and there was a waste of raw materials in the middle. This year, good shops have greatly reduced the transportation costs of fresh fruit imports and the waste of finished products by supporting suppliers to set up factories overseas.

In order to achieve "price degradation, quality does not degrade",Yang Yinfen also set up a "Maori red line" internally, and once it is higher than the red line, it will "all fight back".At the same time, the internal cashier system is being tested: quickly identify the gross profit of 1600 items, and the cashier system cannot settle accounts above a certain proportion. In this way, internal teams are forced to reduce intermediate costs and improve management and operational efficiency.

To reduce the price, it is necessary to let consumers feel it.

Since July this year,Good shops began to explore the new pallet structure, and finally realized that the products with popular price and drainage products accounted for 80% of the total.

For this pallet structure, Yang Yinfen elaborated like this-

"The high-quality route goes up, the selection standard is the highest, and it is better to eat, healthier and fresher; Intermediate layer, which sets down the standards that consumers don’t care about in raw materials and auxiliary materials to meet the price requirements of consumers; The most cost-effective product at the bottom is a product that gives consumers thoughts. The key point is to cover young people who agree with the brand and provide them with more and better choices. "

This strategy focuses on differentiated competition. Under the growth flywheel formed by "low gross profit, high turnover and large scale" of discount snacks, homogenization competition is a fatal injury, only to see who is cheaper and who is in a better position. Good shops should build competitive barriers through differentiated innovation, so that consumers can feel that good shops are "delicious and not expensive".

Crispy pancakes sold for 200 million yuan in 2021. The special feature of this product is that 18% fresh potatoes are added to the formula, which makes the biscuit have a unique aroma and taste. This potato is a good product. The shops and suppliers compared the potatoes from all producing areas in China, and after more than 300 experiments, they selected Tengzhou potatoes in Shandong. Tengzhou potato has a high degree of standardized planting, which is convenient for machine peeling and saves costs greatly. The seasoning of crispy pancakes is exclusively provided by a Thai company, which keeps the unique taste.

Because of the scale effect due to the high basket-lifting rate, good shops have long ago hit the gross profit margin of this product to the lowest, and the 300-gram product sold for 12.9 yuan, making it a differentiated "explosive product". At present, the price of 1.32kg products of the same type in Sam is 59.8 yuan, which translates into 22.65 yuan per catty and 21.5 yuan per catty for good shops.

Yang Yinfen said that good shops should make more differentiated "low-priced explosives" like crispy pancakes. Low-price sales is not to engage in absolute low prices, but to make a step on the actual needs of consumers, to give consumers more than expected prices, and to bring more than expected experiences.

In some new products with explosive potential, "scale first, then profit" will enhance the purchasing scale and bargaining power of good shops and provide consumers with more products with high quality and price ratio.

Except for a few areas and special stores, nuts such as macadamia nuts, pine nuts, pistachios and cashews, meat snacks such as pork breast, duck neck and roasted sausage, and explosions with high repurchase rate such as spicy strips, dried beans, bread cakes and melon seeds are now the main force to reduce prices.

Taking nuts as an example, the price reduction of macadamia nuts, pine nuts, almonds and other nut products after price adjustment is up to 40%.

The pork jerky with the first order rate is the key product of this price adjustment. The price of the classic pork jerky is lower than that of Sam, Boxma, 89 yuan, Sam, and 65 yuan, a good shop. A bag of 60g hand-torn preserved meat, membership price of 5.9 yuan, dropped by 40%.

It is not difficult for customers who often visit good shops and stores to find that nearly 30 products of bread and cake products have membership prices: take scattered waffles as an example, the decline is 38%, and rye toast (300g), whole-wheat toast with red dates (300g) and low-fat whole-wheat toast (170g) are all frequently purchased.9.9 yuan……

Now, when we walk into the good shops, there are more explosive snacks that are lower than those in 9.9 yuan, and the prices of these hot snacks such as ganliren, kelp and dried mango are all down. The current membership price of another explosive product, Flandy Strawberry Dried, is only 49.9 yuan/kg, down 40%.

The price of crisp dates (35g), which has sold hundreds of millions of bags and been "stamped and verified" by numerous foodies, was also transferred from 7.9 yuan to 5.9 yuan for one bag.

Yang Yinfen said that the price reduction is below 20%, and consumers don’t feel much. "Everyone thinks you are expensive, so you must change, stay the same, and you will die."

The bottom line of price reduction comes from the improvement of supply chain efficiency

"This is a major business change for the company." Yang Yinfen said that good shops must ensure that they are still at the poker table in the future.

According to the consulting data of Ai Media, from 2010 to 2022, the size of the snack market in China will increase from 410 billion yuan to 11,654 trillion yuan, and it will maintain a steady growth trend in the next few years.

The plates in China snack market are expanding, but the channel reform is fierce, and the market share of good shops is shrinking. According to the data of Euromonitor and China Merchants Securities, in 2022, the market share of good shops is 1.6%, and the number one Mars is only 3.5%. The snack market is very scattered, and there is no scale effect.

In such a short time, there are so many discount snack shops in the market, and the attack speed is so fast, just like Ali and JD.COM looked down on Pinduoduo in those days. Now, the market value of Pinduoduo, which started from the low-end market, is four times that of JD.COM. Will such "low-end subversion" happen in the snack circle?

The exterior is changing vigorously. Where should the good shops go in the future?

Yang Yinfen believes that there is a certain capital bubble in the snack industry. There are 18 snack brands in a county. Is it that the enthusiasm of China consumers to eat snacks has suddenly increased by four or five times? The snack industry earns hard money, noThe low price supported by profit cannot be copied and sustained, and then there will be a elimination period and a cooling-off period.

Good shops have their own way to go.

According to the third quarterly report of Liangpin Shop, 291 new stores were opened in the third quarter, and the sales in South China, Southwest China, North China and Northwest China all achieved double-digit growth, and the sales of direct retail business increased by 35.33% year-on-year.

By opening a store to seize the blank market, expand the scale, gain sales growth, further improve efficiency and reduce costs. Yang Yinfen said that under the current competitive situation, good shops give priority to revenue growth, reduce profit requirements, and benefit consumers and cover a wider range of people by integrating supply chain resources.

Yang Yinfen frankly said that this competition made him see that there is still room for improvement in supply chain management of good shops, and good products need to be upgraded again.

All recessions are essentially replaced by lower-cost and more efficient models. Yang Yinfen, who rolled out from the price war, has a clear understanding of this. A good shop that is about to enter the age of 18 needs a new supply chain revolution to complete the "adult ceremony".

"We are not afraid of being caught, and what can’t kill us will make us stronger." Yang Yinfen said.

To be friends with consumers, this "supply chain revolution" must be fought down.

At present, it is not only good shops that are making large-scale price adjustments to cope with this change in the retail industry.

During this period, the box horse fresh played the "moving mountain price", which set off the prelude of the box horse reform. The low price of "moving mountains" mainly comes from the reform of supply chain.

The low price of discount snacks comes from low gross profit, high turnover and large-scale opening of stores. Through opening and joining, it can expand rapidly, make large-scale sales and form an absolute right to speak on the price of suppliers.

Yang Yinfen said that good shops and discount snacks are two completely different species. Discounting snacks is a channel logic, not a supply chain, not producing snacks, but a supplier. Good shop is channel+product logic, which has established a long industrial chain that goes straight back to the origin of raw materials. It is determined by the self-operated model that packaging should be designed, research and development should be done and product quality standards should be made.

The two have formed different price logic, and the methods of squeezing water from the supply chain are also different.

The way for a good shop is to squeeze water from lean management, save costs, and get rid of all wastes that customers think are worthless, so that every partner in the industrial chain can become a participant, contributor and beneficiary of reducing costs and increasing efficiency.

Back to the key question, why can good shops concentrate on reducing prices in a short time and directly benefit consumers?

On the surface, this is a price war, but in essence, it is a supply chain revolution. The key to winning is who has the ability to fight this supply chain revolution, and who has the ability to fight can truly reduce prices without degrading quality.

Squeezing water from the supply chain is a game of discourse power, cost control, product quality, production efficiency and commercial efficiency. To obtain a reasonable and competitive cost and have sufficient control over the supply chain, the core is to get the advantages of the whole chain, not just one port.

There are 330 suppliers of good shops. To control such a huge supply chain network and achieve a breakthrough requires long-term accumulation and upstream and downstream capabilities of the entire supply chain.

Yang Yinfen told suppliers that this industry is undergoing profound changes, and all walks of life are involved. If you don’t, you will be swept away by others. But this kind of roll is definitely not the ultimate squeeze on suppliers. "Suppliers are insecure and people don’t play with you." Yang Yinfen said.

This revolution began as early as 2020, and the strategic goal of the good shop this year was to form a breakthrough in cost audit. Help suppliers improve their lean management capabilities through 12 dimensions, such as job standardization, automation and continuous flow operation. In that year, good shops visited nearly 30 suppliers, and the procurement cost of suppliers decreased by 19.13 million. In 2021, the cost was reduced by 23 million.

The data accumulated in this large-scale audit provides an important reference for cost pricing, and the good shop has established a cost database and a set of digital management system for managing supply chain costs.

Still in 2020, the good shop promoted the factory to send the "seven-day fresh" model directly, and it took only seven days for nuts to be placed from order to harvest every day, which greatly improved the freshness. Good shops broadcast live in the factory, so that consumers can see the improvement of speed and efficiency with their own eyes. The conversion rate has increased by 102% and the repurchase rate has increased by 89%. The factory direct delivery mode saves 6 million yuan in logistics cost one year. Now, this mode is fully promoted in the supply chain system of good shops. And the premise of promotion lies in:

All factories that produce "7-day fresh" products need to meet a strict condition-on this single product of comprehensive nuts, the qualified rate of arrival in 2019 can reach 99.5%, that is, no more than 5 defective products per 1,000 pieces. In addition, the good shop also reached an agreement with the factory-the factory authorized to open the monitoring of the production process to the quality control personnel of the good shop and implement cloud monitoring for every link.

The explosion of over 100 million pieces of fragrant iron eggs dropped by 23% this time, and the space for price reduction was dug out from lean management. Under the guidance of the good shop, the supplier saved 1.05 million yuan a year by optimizing the production equipment, changing the method of peeling eggs, upgrading the packaging technology, and introducing color sorters instead of manual selection of "flower eggs". At present, the price per catty of this product is 39.9 yuan, and 92g of the box of Ma Xiang halogen iron eggs in bags is 9.9 yuan, which translates into a price per catty of 53.8 yuan.

The logistics carton of the New Year Festival has been reduced by 18.4% in 2022. Can it be squeezed further this year? The good shop will disassemble the packaging box, dig it one by one and adjust it one by one. It is estimated that the cost will be reduced by 8.62 million yuan in 2024.

In the end, these little costs are reflected in the price reduction of products and the benefits are given to consumers.

Where is the difficulty in the price reduction reform of good shops?

"It is necessary to further build consumers’ quality mentality for good shops; And be alert to the inertia of internal system operation. " Yang Yinfen said:"Snacks are popular products. What we do is the business of people who love life and enjoy the quality of life. The key for us to be friends with consumers is to ensure quality, and never make low-quality and low-priced products. Always remember that our initial intention is to be "the quality of conscience, everyone’s shop."

Contributor: Cai Yudan

Editor in charge:

Special feature of 1905 film network "Interna Sonnell, it will definitely come true!"《1921》At the end,Zu FengDong Biwu, who plays the role, sang "The Internationale" shoulder to shoulder with a large number of delegates on the red boat, announcing the formal establishment of the Communist Party of China (CPC), which pushed the film atmosphere to the climax.

This is also a scene that Zu Feng still remembers. It is still full of blood. "A powerful energy field was born!"

In order to play Dong Biwu well, Zu Feng carefully read the biographies and all kinds of historical materials of the characters, and approached the characters in appearance and temperament: wearing a long mandarin jacket and a fur hat, which has both the character of an old scholar and the spirit of a new youth.

Talking about the feelings of acting, he sincerely admired the mental outlook of those "new youths": "At that time, everyone was thinking about where the country would go next, and they all wanted to learn a skill to contribute to the growth of the country."

Zu Feng is no stranger to this subject. Ten years ago, he played the role of Deng Zhongxia, a passionate leader of the workers’ movement.

"No matter who dares to destroy my country and my race, we will fight them to the end!" Deng Zhongxia’s passionate speech was deafening, and Zu Feng’s strong explosive power as an actor was also revealed.

From Li Ya in Lurking, Cui Zhongshi in Lurking to President Bai in Minning Town, and then to the supporting role in a series of literary films, "drama is more popular than people" and "underrated strength school" have become the key words of Zu Feng.

In this regard, he responded indifferently: this is the state that actors should have, and conversely, there may be problems.

01. "Screen"

Just like Dong Biwu in "1921" and Deng Zhongxia in "beginning of the great revival", Zu Feng’s role on the big screen is mostly a "green leaf" beside the protagonist, who always leaves a touch of color among the branches.

In the film, Zu Feng plays a policeman Tong Songming. The melancholy temperament in his brow and the characteristics of acting with subtle expressions make him feel at home in his movies.He said that Lou Ye gave himself a lot of performance space. After the actors entered the characters, they were free to play by instinct without the constraints of the script. "It’s fun to play!" .

　

　

Perhaps because of the literary temperament in his bones, Zu Feng is not short of "great director luck". In 2013, Zu Feng was selected to play the "villain" Deng instructor in Return.

　

The scene of "Deng Zhi" abruptly separating Lu Yanzhi and Feng Wanyu at the railway station is one of the colorful passages in the whole film.

In order to shoot sad feelings, all four of them made real efforts to race against time and pull each other. In addition, it was shot out of season, wearing a cotton-padded jacket in summer, and Zu Feng was so exhausted that he almost fainted from heatstroke.

　

There are not many scenes of "Deng Zhi", but Zu Feng performed the "irony" meaning that Zhang Yimou placed on the role in a limited space. The devoted atmosphere of the crew of "Return" made Zufeng feel "at home".

　

Then, Zu Feng played the writer Luo Feng in the Golden Age, and Mei Yiqi, the "eternal principal" of Tsinghua, in No Questions, two extremely bookish roles.

Especially in Mei Yiqi, Zu Feng performed the characters’ characteristics of "slow, steady and rigid" from the inside out, being rigorous and responsible for his work, and being persuasive to students. The dialogue between President Mei and Wu Linglan about "truth" was regarded as a classic by many people.

Acting well leads, and Zu Feng is no exception. It is his first feature film director’s debut, which wraps the concern for urban depression patients in the shell of a crime film and successfully entered the "One Concern" unit of Cannes International Film Festival.However, it is a pity that the scenery at the film festival has not been replaced by the market, and the box office only earned 1.3 million.

Zu Feng understood that there was originally a shortcut in front of him — — Making a crime film honestly may even become an explosion, but he chose to be loyal to himself and took the secluded path, leaving a sentence with a smile: "I don’t think this is a movie for everyone."

　

02. “Screen "　

More people are familiar with Zu Feng through the small screen.

　

Jiang Wei, the director, is an important person for Zu Feng to return to the actor road. The two have cooperated in two high-profile dramas, Silent Witness and Latent, which made Zu Feng gain a firm foothold on the screen.

For Li Ya in Latent, Jiang Wei once described it like this: "How loyal Yu Zecheng is, how loyal Li Ya is; How persistent Yu Zecheng is, how persistent Li Ya is. "Zu Feng grasped the complexity of Li Ya’s body tightly, and quietly portrayed characters with eyes and details. blazing with anger, like a "vulture" locking its prey, was paranoid and heartless.

　

When playing against the powerful atmosphere, Zu Feng did not fall in the wind. The two men, one bright and one dark, released and closed, jointly made this exciting spy war masterpiece, and also let the audience formally know the actor Zu Feng.

"This day should have come long ago." Zu Feng’s teacher once lamented, "He is a versatile person, but he is very weak and always stays in a corner."

Interestingly, the popularity of Latent didn’t make Zu Feng walk out of the "corner" in the eyes of outsiders. Although there are many films, he is still picky, and he still plays a supporting role in various TV dramas that he likes with ease.

　

In No War in Peiping, he is a gentle undercover "Cui Shu" Cui Zhongshi, and in Golden Marriage, he is a loyal and infatuated intellectual Ji Cheng. In Ode to Joy, he turned into Wei Wei, a "scheming boy".

　

In this year’s Minning Town, President Bai played by Zu Feng is also a supporting role. He took root in the Gobi and devoted himself to the students. For decades, he was called "Zhang Guimei of Xihaigu".

In the face of students being forced by their parents to drop out of school to work, President Bai changed his weekdays.ofWenwenErya, withBeing in the car, arguing, the contrast of stubbornness and stubbornness is distressing.

He led the students to sing the "dialect version" and "Where is Spring" with the original ecological voice, which made countless audiences cry.

　

Zu Feng once summed himself up like this. There is a class of actors who constantly repeat similar roles and mainly rely on their own charm to complete their performances. Such people often become stars. There is also a kind of personal charm that is not enough. You can only try different types of roles. Every time you play a role, you become another person.

　

And he himself belongs to the latter, completely giving himself to the role and hiding behind the role with peace of mind.Or use Zu Feng’s cooperation.Hunting groundofHughHe is like air, very quiet but indispensable.

　

03."slow"　

For Bai Chongli in Minning Town, Zu Feng is full of admiration: "His persistence and singleness are enough to be called romance and perseverance."As everyone knows, this sentence can also describe Zu Feng in the hearts of many fans.

In an interview, Zu Feng was asked to describe himself in three words. He hesitated for a long time, but only one word was suppressed: "Slow".

Always "half a beat slower" than his peers has also become his self-mockery.

　

After graduating from high school, Zu Feng worked as a worker for four years before he was admitted to the Beijing Film Academy at the age of 22. Because of his age and mature personality, he was unanimously elected as the Communist Youth League Secretary by his classmates and was honored as "Zu Lao Da".

　

After graduating from college, students such as,, and so on had been seeing each other for a long time, but Zu Feng turned back to the campus and worked as a teacher for six years in a down-to-earth manner. It was not until he was 34 that he became a little famous.

In the entertainment circle, where everyone is busy fighting for roles and keeping the heat, for fear of being forgotten by the audience, Zu Feng has always maintained his own frequency, taking his time slowly and steadily.

　

He said that the real performance is a long process of getting in and out of the characters. If the mentality is unstable, the role will have no foundation."If you want to keep performing, you still have to immerse yourself so that you can get into your heart, or you will float on the surface."

Zu Feng didn’t have Weibo, and even his circle of friends was closed, but he was never a boring person. He devoted himself to hobbies such as calligraphy, seal cutting and opera, and was very busy.He is good at small letters, concise, subtle, gentle and elegant, just like my own introverted and calm personality.

"Slow pace" is Zu Feng’s instinct and intentional choice: "If you live too fast, you won’t know which is inertia and which is your initiative. Slow down a little, and you can turn around at any time. "

In 2014, Zu Feng was named "the audience’s favorite actor" for Cui Zhongshi in No War in Peiping. When accepting the award, he only said two words: thank you and a deep bow.

In the face of our questions, Zu Feng also "cherishes words like gold".

The character is more popular than others, are you afraid of being forgotten by the audience?

Zu Feng: Forget it. How many people can be remembered?

What do you prefer to be remembered?

Zu Feng: Movies are enough.

speed up apply the brakes oil consumption second rice rise How can a big character be compared with Touan/Explorer? Evaluation editor:

The appearance of Tourang is very solid and eye-catching, and seven large spaces can also meet the needs of multi-person travel. The steering wheel and accelerator pedal are very soft, and the suspension is also soft, which can provide good driving comfort. The chassis lacks a little texture, and it is not thick enough to drive, which is a bit out of tune with its positioning and image. Sound insulation is excellent, and wind noise and road noise can be effectively isolated. The 2.0T high-power engine has a general dynamic feeling at the initial stage, but the middle and rear stages are very powerful, which is completely enough for home use.

Evaluation Editor-Zhang Ziyi:

Tourang 380TSI is a car with strong affinity, and the throttle response is not fast, but the acceleration in the latter part is fierce, and the gearbox downshifts quickly, so there is no feeling of sloppiness. The most important thing is that the car is not heavy to drive, with light steering and good vision. The suspension can provide good support when it is quickly combined or braked urgently. Even if you drive it for the first time, you won’t be nervous.

Evaluation Editor-Wang Zeshi:

As a medium and large SUV, Touran already has the basic elements of tiger appearance, high configuration and large space, and it is also very familiar with the "public feeling" at first. It’s hard to judge whether it’s good or bad. In terms of performance, it’s absolutely excellent, but in terms of driving experience, I think it’s too light and lacks the heavy feeling that medium and large SUVs should have. This is a complete subjective preference, and 2 points will be deducted here.

1905 movie network news Affected by Typhoon Du Surui, the Beijing-Tianjin-Hebei region has been experiencing heavy rainfall recently. Due to factors such as extremely heavy rainfall and flood discharge in the upper reaches of the river, the risk of waterlogging in Zhuozhou City, Hebei Province has intensified, and the flood control situation is grim, which affects people’s hearts. Many stars in the entertainment industry have joined hands to help Chi.

On August 2nd, according to the official news of China Siyuan Engineering Foundation, "Join Hands with Tomorrow" decided to donate 20 professional rescue boats (including motors) to the disaster area in Zhuozhou, Hebei Province, to assist the rescue team to transfer the trapped people in time, and join hands with China Siyuan Engineering Foundation to set sail for the rescue. At the same time, it will also cooperate with the Sichuan Science and Technology Foundation for Poverty Alleviation and the China Social Assistance Foundation to support 12 professional rescue teams struggling in the front line to meet the just-needed needs of local rescue equipment, emergency materials and logistics support. The list will be announced later, and I would like to thank Huang Xiaoming, Jason Wu, Iola, Lin Chi-ling, Crystal and Zhu Yilong for their timely donations. "

With the increasing popularity of new energy vehicles, the importance of intelligent driving technology has become increasingly prominent. Lectra 08 EM-P, an outstanding model known as one of Lectra’s super-electric Gemini, not only inherits the excellent pedigree of the brand, but also takes a solid step in the field of intelligent driving, and sits firmly at the top of the same class with its leading software and hardware strength.

The car is equipped with an intelligent driving computing platform of Yikatong Tianqiong Pro, which is the core of its intelligent driving technology. This advanced platform integrates two black sesame intelligent Huashan A1000 intelligent driving chips, which shows the high level of self-driving chips independently developed by China. It is these two high-computing chips that endow the Lectra 08 EM-P with keen perception, accurate decision-making ability and rapid execution ability, so that it can easily cope with various complex road conditions and ensure the safety and stability of the driving process.

On the software level, Lectra 08 EM-P also performed well. Its intelligent driving system has been trained by a large number of localized data, and has a deep understanding of domestic traffic rules and driving habits. This enables Linke 08 EM-P to independently complete lane change, up and down ramps and other operations in closed roads such as expressways and expressways, covering a wide speed range of 0-150km/h, and bringing drivers a more relaxed and safe intelligent driving experience.

In terms of hardware configuration, lectra 08 EM-P is not inferior. The whole vehicle is equipped with 28 high-performance sensing hardware, including radar and camera, which not only has the ability of long-distance detection, but also can carry out accurate height measurement. This enables the Lectra 08 EM-P to grasp the changes of the surrounding environment in real time and provide solid hardware support for intelligent driving.

What’s more worth mentioning is that the high-speed NOA function of Linke 08 EM-P has been opened in many provinces and cities across the country, and it is planned to achieve wider coverage before the end of the year. This means that no matter where you are, drivers can enjoy the smart driving pleasure brought by Lectra 08 EM-P. At the same time, the car also supports a variety of digital key functions, allowing smart devices such as mobile phones and watches to easily turn into car keys, further improving the convenience and safety of car use.

To sum up, Lectra 08 EM-P stands out among the same class models with its excellent software and hardware strength. Whether it’s the precision and stability of intelligent driving or the luxurious and comfortable driving experience, Lectra 08 EM-P has interpreted the excellent quality with practical actions. Choosing LECK 08 EM-P means choosing a smarter, safer and more comfortable travel future.

Investigation on Grey Production Chain of Online Professional Counterfeiting

● In recent years, a considerable number of professional counterfeiters often take advantage of the loopholes in the shelf life of goods and the description of advertising language, deliberately buy in large quantities, demand the merchants to pay compensation, and even become professional claimants. Different from the anti-counterfeiting governance of e-commerce platforms, these professional counterfeiters are usually parasitic on major e-commerce platforms and extort money in the name of anti-counterfeiting, which seriously disrupts the market order.

● With the rise of online shopping, the "battlefield" of professional counterfeiters has also expanded from offline physical stores to online stores. In the eyes of professional counterfeiters, counterfeiting is also a technical activity, and it is necessary to be familiar with advertising law and e-commerce law, and there is a complete set of processes. It is understood that food, clothing, shoes and other industries have different anti-counterfeiting methods, and high-level shop counterfeiters are afraid to go to trouble easily.

● Most professional counterfeiters aim at making profits, and their role in cracking down on counterfeiting and maintaining public interests is very limited. Moreover, professional claims occupy a lot of administrative and judicial resources, which has a negative impact on normal market supervision.

□ Our reporter Zhao Li

□ Intern Dong Jinmeng of this newspaper

"How can you prove that the oak tree is 20 years old?" In the face of such cross-examination, Zheng Min really has a hundred arguments, because he can’t make the oak tree that has been made into a table prove its innocence.

This is not a comedy or a fabricated funny plot, but a real case recently revealed by the media-Zheng Min met a professional counterfeiter. A few days ago, Zheng Min sold an oak table in an online shop. In the product description, he said that this table was "carefully built with 20 years of oak". Subsequently, this sentence was targeted by professional counterfeiters and complained to the e-commerce platform that the seller was suspected of false propaganda.

The participation of the whole people in counterfeiting is an effective channel to control counterfeit and shoddy goods. However, in recent years, a considerable number of professional counterfeiters often take advantage of the loopholes in the shelf life of goods and the description of advertising language, deliberately buy in large quantities, ask merchants to pay compensation, and even become professional claimants. Different from the anti-counterfeiting governance of e-commerce platforms, these professional counterfeiters are usually parasitic on major e-commerce platforms and extort money in the name of anti-counterfeiting, which seriously disrupts the market order. In this regard, the "Legal Daily" reporter conducted an investigation.

Recruit apprentices to impart experience.

Teach anti-counterfeiting as well as anti-counterfeiting

In fact, what Zheng Min people are facing is not the individual counterfeiters, but a huge industrial chain of professional counterfeiting.

After the reporter of Legal Daily entered the word "professional anti-counterfeiting" in the search box of QQ group, a large number of QQ groups named "professional anti-counterfeiting exchange group" and "professional anti-counterfeiting rights protection" appeared immediately, including many paying groups and some large groups with a scale of thousands of people.

After a period of browsing and investigation, the reporter of Legal Daily found that among these professional anti-counterfeiting groups, many so-called "predecessors" will come to chat with you privately as long as they express themselves as a "little white" (newcomer) and seek teaching after joining the group, some just receive simple consultation, while others are for the purpose of "accepting apprentices".

"Apprenticeship" refers to how to teach newcomers how to engage in professional counterfeiting by recruiting apprentices. Through the conversation, the reporter of Legal Daily found that these "predecessors" who recruited apprentices mainly made profits in another form besides counterfeiting. Fees range from 38 yuan to 2000 yuan, and the content of study can be anti-counterfeiting or anti-counterfeiting.

Among them, learning to counterfeit goods can be roughly divided into "food-eating" types that require merchants to refund but not return goods, multiple refund types, and high compensation types that require one fake and ten penalties. In the teaching content, there are also professors’ anti-counterfeiting skills for brands, price differences, materials and authorization certificates.

In some QQ group files, the Legal Daily reporter found a large number of professional anti-counterfeiting tutorials, among which there are files that specifically introduce "slang" in the industry. For example, "getting on the bus" means that others take you to fight against counterfeiting, and "ticket" means that "getting on the bus" means giving money to others as a benefit.

In addition, there are many documents that introduce the operation process of anti-counterfeiting, which describe the process of online anti-counterfeiting in detail, including finding links that may be fakes, talking to customer service, how to take a video of unpacking when receiving goods, how to provide reasonable evidence, and how to apply for a refund. It is accompanied by many laws and regulations, including the consumer rights protection law and the advertising law.

After browsing more than 10 such professional anti-counterfeiting groups, the reporter of Legal Daily noticed that the content of group chat was mainly divided into three categories: accepting apprentice advertisements, making fake proof advertisements and discussing anti-counterfeiting results. In addition, fake links will be shared in the group. According to reports, people with good relationships will send such links in small groups and carry out "counterfeiting" on a small scale. If you send it in a large group of hundreds of people, there may be a rush.

In the eyes of professional counterfeiters, counterfeiting is also a technical activity, and it is necessary to be familiar with advertising law and e-commerce law, and there is a complete set of processes. It is understood that food, clothing, shoes and other industries have different anti-counterfeiting methods, and high-level shop counterfeiters are afraid to go to trouble easily.

In the group, the group owner or "old bird" will "scan" the stores with good sales on the e-commerce platform according to the category. Once a product description is found to be problematic, it will quickly take evidence, and at the same time throw the product link and fake technology into the group, mobilize the professional counterfeiters in the group to place orders, give bad reviews and report after receiving the goods, and then wait for the merchants to lose money.

Abandoning e-commerce and turning to counterfeiting

Apprenticeship fees are expensive

In the anti-counterfeiting group, there are not only "old birds" who are familiar with relevant laws and regulations, but also countless "little whites" who are similar to college students or treasure moms. They just want to earn some extra money through anti-counterfeiting.

In the investigation, the reporter of Legal Daily contacted three so-called "predecessors", nicknamed "Leaves", "Bad Kids" and "Baby".

"Leaves" claimed to be an e-commerce business, but was annoyed by professional counterfeiting, so they spent a lot of money to learn anti-counterfeiting and anti-counterfeiting. Now they have been doing "apprentice" business for 6 years. The anti-counterfeiting platform spans multiple e-commerce platforms. According to the friends in the group, "leaves" are very expensive, at least thousands of dollars.

"Bad kids" said that they wanted more people to know about professional counterfeiting, so "accepting apprentices" was cheaper. After paying the fee, the "bad boy" first sent two documents to the reporter of Legal Daily, namely, Summary of Food Safety Standards Related to Labeling Requirements, and Imported Aloe Beverage will be refunded for one and compensated for ten. The latter is a media report, which tells that the power of returning one to compensate ten points to new resource videos. Some new resource videos were awarded ten times compensation by relevant departments because they did not compile relevant signs in advance.

Later, the "bad boy" sent a tutorial to the reporter of "Legal Daily" about the prohibited items of an e-commerce platform. According to him, searching for contraband and other items on relevant platforms is the easiest to succeed, such as anti-wolf spray, stun guns and so on. According to the specific steps of the demonstration, don’t unpack the package after arrival, and then apply for a refund after recording the unpacking video. At this time, it is only to apply for a refund, and the reason for the refund is contraband. "If the merchant doesn’t handle it, it will be refunded automatically when the time is up. If the merchant refuses to apply for a refund, you can take photos or upload videos, and generally the refund will be processed in two or three days. "

"How do we need to find fakes? The easiest way is to look at the price, and the price of the goods is half that of the authentic flagship store. " "Bad kids" believe that the key elements of "eating goods" are to find links, shoot out-of-the-box videos, provide reasonable evidence and apply for a refund. If you negotiate, it mainly depends on your expressive ability. If the customer service of the e-commerce platform intervenes, it will be required to submit a certificate proving that it is a fake. Then, for example, someone in the comments commented that this is a fake and can also be used as evidence. "

According to the "bad boy", generally speaking, the successful compensation for food is from 500 yuan to 1000 yuan. According to him, many merchants have a guilty conscience. "So, even if the merchants call the police, they don’t have to be afraid. This is rarely the case."

According to "Baby", it is necessary to download two App platforms, "Tianyancha" and "National 12315" first. The former looks for fakes, and the latter complains to merchants. The specific steps of "counterfeiting" include: first, looking for the problematic merchant store, generally there will be photos such as business license in the store, and then compare it with the manufacturer in the product review, and then compare it in the eye check; Later, when communicating with the merchants, relevant laws and regulations will be used. For this reason, "Baby" has listed a number of provisions such as Article 148 of the Food Safety Law in detail, and a series of corresponding legal provisions need to be issued during communication. In addition, it can also threaten merchants to complain to the Food and Drug Administration.

Usual wolf tactics claim

Malicious entanglement routine is full

In recent years, professional counterfeiters have entered the public eye and rapidly developed into a huge group. Nowadays, with the rise of online shopping, the "battlefield" of professional counterfeiters has also expanded from offline stores to online stores.

The "Legal Daily" reporter noticed through several days’ observation that this kind of anti-counterfeiting group is huge and very active. High-level QQ group will also teach the tutorial of making appraisal books, such as "beyond the scope of business, heavy metal pollution, false propaganda, illegal addition" and so on. In view of the anti-counterfeiting of cosmetics stores, the group will also teach to make allergy certificates, so as to touch some shops that have no problems.

At the same time, the "Legal Daily" reporter also found that the group organization of professional anti-counterfeiting is relatively traditional and loose, mainly because the "predecessors" bring new people and go to the "anti-counterfeiting" online store together.

Shortly after the reporter of Legal Daily joined the group, a group administrator posted a shopping link with a high imitation of a famous brand of shoes in the group, indicating that he was going to "drive", greeting interested group members to "get on the bus" and "engage" a seller with him.

The reporter of "Legal Daily" expressed his willingness to "get on the bus" as a newcomer and asked how to operate it. The group administrator said that the "wolf tactics" were used, that is, several people placed orders at the same time, and each person only placed a small order, and then demanded a claim together to threaten to report. Generally, sellers will give money to eliminate disasters, or accept refunds without returning them, thus achieving the purpose of "eating goods". At the same time, the group administrator told the Legal Daily reporter that if he succeeded, he should remember to give him a "ticket" and generously said that he could "get the ticket first", that is, "eat" the goods or get compensation and then give him the corresponding money.

After diving in the QQ group for one night, the reporter of Legal Daily found that people often "drive" in the group. Usually, the routine is for an old hand to post a link in the group that may be fake or unqualified goods, and call on everyone to "get on the bus" to fight counterfeiting together. Many people sign up for each time. The successful person will share the process and experience of fighting counterfeiting in the group, post a chat record with the seller, and "sun" the amount of compensation requested.

According to the introduction of "predecessors", shops such as mobile phones are also easily targeted by professional counterfeiters, mainly checking business licenses, product number, 3C certification and so on. If not, it will be blackmailed. In addition, some well-trained professional anti-counterfeiting teams are also very particular when searching for "prey". Those small shops that apparently sell fake and shoddy products are not within their target range, because once the claim is too high, the boss is likely to close the store directly, and the counterfeiters may lose money for the goods, which is not worth the candle.

Therefore, they mainly focus on those products with higher unit price, such as electronics and furniture. They will choose their explosive products from online stores with better sales volume, and then from industrial and commercial reporting to sending lawyers’ letters to court prosecution, there is a set of assembly line operation process with high success rate and good income every time.

The "Legal Daily" reporter learned that some professional counterfeiters have become alienated and even made fakes in the name of counterfeiting. For example, there are so-called counterfeiters who erase the production date of goods with cotton cloth dipped in special medicine, or put hair into bread with needles to claim compensation from merchants.

Faced with the malicious entanglement of some counterfeiters, can businesses lose money and get things done?

Mr. Zhu is engaged in legal work in an e-commerce enterprise. He has handled a lot of cases about professional counterfeiters. Mr. Zhu told the "Legal Daily" reporter that there are two kinds of routine "routines" for professional counterfeiters: one is to repeatedly purchase claims and share business information, but not to report businesses; The second is to enlarge the limited defects of goods, to report complaints and blackmail, and to achieve the purpose of taking money. Finally, the fake goods in the market are still allowed, or the flaws of the merchants continue to exist. Professional counterfeiters can’t really maintain the order of market operation, and businesses are also facing the possibility of being found by counterfeiters again.

Many people in the industry interviewed believe that most professional counterfeiters are for profit and cannot be regarded as real consumers. Their role in cracking down on counterfeiting and safeguarding public interests is very limited. Moreover, professional claims occupy a lot of administrative and judicial resources, which has a negative impact on normal market supervision.

1905 movie network news "After watching the film, I not only gained joy, but also gained full warmth and happiness." The film was called "high-quality conscience comedy" by the audience, and it broke through the box office of 2.1 billion in 12 days. Written and directed by Yan Fei and Peng Damo, and starring Shen Teng, Vivian Sung, Zhang Yiming, Zhang Chenguang, Chang Yuan and Wei Xiang, this "hilarious blockbuster" has been popular at the box office all the way since its release, and its reputation has exploded, which has won great acclaim from the audience. In the "guardian" poster released today, the creators also brought the audience something that is most worthy of being "guarded" in their hearts — — Being able to protect what you love in your heart is the real "richest man".

　

Only by knowing how to protect can you become the "richest man", and Do not forget your initiative mind can so as to achieve your final goal.

　

In a newly released set of "guardian" posters, Shen Teng plays Wang Duoyu standing hunched in front of the goal, staring nervously ahead, with a pair of huge gloves standing behind him. As the goalkeeper of Daxiang Team, even if he becomes the richest man in Xihong City, he can’t forget his dream and always stick to the bottom line of goal keeper. As a good brother of the richest man, Zhuang Qiang, played by Zhang Yiming, sat on the court with a tired face, and the teammates of Daxiang team were running behind him. The head can be broken and the blood can flow, and the brotherhood can’t be lost. Even if you are bitter and tired, you must carry it for your brothers.

　

As the only heroine in the film, Xia Zhu, an accountant played by Vivian Sung, is eagerly running on the grass with a bag on her face. Behind her is a huge account book and calculator. Being serious and rigorous about her work and never allowing mistakes is the sense of responsibility that she wants to protect most. It is her ultimate goal to evolve from a "black widow" to a "mascot" in the financial street! Liu Jiannan, played by Chang Yuan as one of the top ten outstanding young people in Xihong City, once regarded "planting moral flowers in people’s hearts" as his duty … …

　

Shen Teng, Zhang Yiming, a friend in need sees the truth, and the director’s heartfelt work resonates with the audience.

　

What is really worth guarding? Whether it is Xia Zhu’s "sincerity" to work or Liu Jiannan’s "sense of mission" to the flower of morality, everyone has something worthy of his full protection. Shen Teng said frankly in the interview: "What you are most reluctant to part with is the most worthy of your protection." Wang Duoyu is guarding the true feelings after the prosperity, and he is his lover and brother, while Shen Teng himself is guarding his persistence in dreams and his love and persistence in the stage. Zhang Yiming also said: "I’m a brother who shares weal and woe, and I can fight for him." In the play, Zhuang Qiang is guarding the brotherhood between him and Wang Duoyu, and I will help you carry the brother’s dream. Even if you are sensitive and fragile, you should get up the courage to "pretend to be strong."

　

The reason why The Richest Man in Xihong City can be called a high-quality conscience comedy by the audience is that it is not enough to be funny, but also to have emotional points that can resonate with the audience. Director Peng Damo bluntly said: "No matter what kind of work, as long as it is a good work, it will definitely bring you a new and different feeling, and it will touch the audience and directly hit people’s hearts." It’s no wonder that the box office of "The Richest Man in Xihong City" has been in full swing since its release. As the audience said, "There are laughter and tears, which is the comedy we want to see"!