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1. AionV model: non-operational, with vehicle warranty (4 years or 150,000 kilometers, except wearing parts); The lifetime warranty of Sandian (the first private owner with an annual mileage of ≦ 30,000 kilometers) does not meet any of the above conditions, and the warranty period is 8 years or 150,000 kilometers.

Operation, vehicle warranty (1 year or 150,000 kilometers, except wearing parts); (5 years or 500,000 kilometers); Three-in-one electric drive (3 years or 300,000 kilometers)

2, AionY model: the first owner, the whole vehicle warranty (4 years or 150,000 kilometers, except wearing parts); The lifetime warranty of Sandian (the first private owner with an annual mileage of ≦ 30,000 kilometers) does not meet any of the above conditions, and the warranty period is 8 years or 150,000 kilometers.

Non-first owner, vehicle warranty (4 years or 150,000 kilometers, except wearing parts); Three electricity warranty (8 years or 150,000 kilometers)

3, Plus, Plus, model:

First owner, vehicle warranty (4 years or 150,000 kilometers, except wearing parts); The lifetime warranty of Sandian (the first private owner with an annual mileage of ≦ 30,000 kilometers) does not meet any of the above conditions, and the warranty period is 8 years or 150,000 kilometers.

1905 movie network news Recently, "Uncle Circle 101" led by "Brother Shan Zheng" has occupied the hot search rankings. Of course, our "Sanshui brother" Bo Huang has not been idle, so he chose today to have a "battle for C". On July 5th, Bo Huang, Wang Baoqiang, Yu Hewei and Wang Xun temporarily formed a "Good Play Uncle" group and got together to compete for the gold C position in the upcoming MV.

At the scene, all the fans of the four uncles came to the scene to help, and even more, they played the earthy language of helping, saying, "Over the hills, there will be endless waves", "A thousand troops are easy to get, but treasure is hard to find", "Once it was difficult to cross the sea, but I only loved Yu Hewei all my life" and "My heart is like an island, and I love to grow old". However, it is slightly embarrassing that the fans in Wang Xun did not have time to prepare the aid.

Bo Huang reappeared his high EQ on the spot and explained the meaning of his own words of support. "They don’t sleep, and they can’t reach the height of my hill.".

However, Wang Baoqiang questioned why he appeared here on the spot. "Obviously, I am a post-80 s, closer to the state of LAY." However, Bo Huang immediately replied, "Baoqiang, don’t laugh first, this smile is easy to betray yourself."

In order to run for the C position, four people have shown their unique skills. Yu Hewei first appeared, and performed a drum set with passion, which brought the audience to the climax. After the performance, I immediately took the initiative to do C; Then Wang Baoqiang appeared, bringing a pendant play in Henan. It is worth noting that this lyric was specially customized by Baoqiang for The Island; Later, Wang Xun brought a face-changing performance in Sichuan Opera, which was amazing. After watching the performances of the last two players, Yu Hewei kept saying, "Let’s make C".

Bo Huang always brings something different to everyone. This time, he used blue and white cloth strips as raw materials to design clothes for two spectators at the scene. It turns out that Bo Huang learned this skill after shooting this film.After some contests, Wang Baoqiang was temporarily ahead of the other three with a slight advantage of 18 votes. At this time, LAY was connected to the scene and asked to vote by telephone. Who knows, LAY immediately became "Zhang PD" and evaluated his four brothers, saying that "each has his own merits". Bo Huang on the other end of the phone immediately replied, "I’ll kill you".

However, Bo Huang’s "threat" to LAY goes beyond this, and even more, he made LAY vote for himself on the grounds of "editing scenes". When Bo Huang, the director, offered this big move, several others said that they would retire from the competition, so they could not compete.

Joke aside, the game will go on. Finally, after combining online voting, on-site voting and LAY’s telephone voting, Bo Huang finally made her debut in the C position.

At the same time, the day coincided with the first anniversary of the film The Island. There was also a small commemorative film, and the end of the video was fixed on a tear of director Bo Huang. At the scene, he marveled that he was still crying at that time, and he even vomited himself. "You see how slow I cut." And one side of Yu Hewei, after watching the video, was deeply touched.

It is reported that the film The Island will be released on August 10th.

　　The leading version of SAIC Volkswagen LaVida 300TSI Starry Sky is newly listed, with a suggested retail price of 143,900 yuan. As a welfare to give back to consumers in the summer, the leading version of LaVida 300TSI Starry Sky has a limited comprehensive discount of 30,000 yuan from now until August 31, as low as 113,900 yuan! 300TSI Star Leading Edition, as a newly-launched sub-top model of LaVida, has brought unparalleled cost performance to users with its ultra-complete configuration and entry price of 110,000 yuan, and seized the commanding heights of its class in one fell swoop.

　　Equipped with Volkswagen’s latest 1.5T net efficiency engine, the ultra-low fuel consumption is more and more economical.　

　　LaVida 300TSI Star Leading Edition is equipped with the latest 1.5T net efficiency engine of Volkswagen Group and a number of brand-new "black technology" blessings. It is clean, efficient and economical, and not only has stronger power, but also its WLTC comprehensive fuel consumption is as low as 5.4L/100Km, which directly kills the same class car and can add 92 # gasoline, which brings super economy.

　　Intelligent equipment is full, breaking through the "ceiling" of the same class car configuration

　　The leading version of LaVida 300TSI starry sky listed this time is full of sincerity in configuration. Adaptive cruise system with start-stop function and lane keeping auxiliary system provide users with a more relaxed driving experience; Front and rear parking radar, parking rear-view imaging system and AEB automatic emergency brake assist system can provide more security. With the 12-inch floating design central control panel, 10.25-inch digital LCD instrument, MOS 3.X intelligent car coupling system, and KESSY keyless entry/one-button start function, it breaks through the "ceiling" of the same level configuration and surpasses the intelligent experience of B-class cars, bringing users a sense of value directly.

　　Want to enjoy the "ceiling" configuration with "floor price"? It’s better to act now than to be moved. (Photo: provided by SAIC Volkswagen)

　　Cangyan photo (Zhongxin. com)

　　Find an internship and do a part-time job … … During the annual summer vacation, many students choose to integrate with the society in advance, or earn extra money or accumulate work experience. Recently, some companies even promised that college students can earn 3,000 to 5,000 yuan a day as network anchors, attracting many college students to participate. Does it really look so beautiful for college students to work part-time as "online celebrity"?

　　Webcast needs to be standardized

　　The author randomly consulted the advertisements of several companies and found that "outstanding image", "post-1995 priority" and "talent show" are the general requirements for candidates. In this regard, Xiao An, a sophomore at a university in Beijing, said that such requirements are normal. "There are some beautiful classmates around me who are also doing network anchors. Many people say that it is easier for this industry to make money than some jobs that are nine to five, and some people can even earn tens of thousands of yuan a month." Some students also said that it feels good to use their spare time in summer vacation to do live webcasting. Besides experiencing social life, it is more important to earn a lot of extra money and the work content is relatively easy.

　　However, some people have expressed concern. Xiao An said that the reason why he didn’t work part-time as an anchor was that he was worried that the platform would request to broadcast illegal content, and being an anchor also needed to bear some public pressure. "When you are an anchor, sometimes others will wear ‘ Colored glasses ’ When I come to see you, I will say that you are selling sex on the Internet. "

　　Zhou Qingjie, director and professor of the Economic Research Center of Beijing Technology and Business University, said that webcasting, as a rapidly developing emerging industry, is deeply loved by young people. "Because college students have strong ability to accept new things, many people are the audience of live broadcast, and their comprehensive quality is generally high, and some people have high face value. Coupled with their low labor costs, many companies will naturally focus on college students."

　　However, Zhou Qingjie believes that because college students have differences in knowledge structure, ideological cognition and life experience, their own values are naturally different, and they often make different value judgments on the same thing or the same social phenomenon.

　　According to statistics, at present, the proportion of viewers under the age of 25 is nearly 50%, and the proportion of teenagers under the age of 18 is nearly 10%. Their psychology is relatively immature and they are easily influenced by anchors. For example, the current overheated online celebrity effect is easy to mislead some college students, especially simple-minded college students. Some young people even make a variety of behaviors regardless of personal safety in pursuit of rapid popularity on the Internet.

　　How to guide this group of people to establish correct values is worthy of our deep thinking. At present, with the rapid development of webcasting, many problems are exposed, such as the low level and poor quality of some webcasting. There are also a few illegal live broadcast platforms that make use of the current webcasting and lack of sufficient content review to earn illegal income by spreading pornographic and obscene content, which undoubtedly has a bad impact on the physical and mental health of the majority of teenagers.

　　In this regard, Shen Yi, director of the Cyberspace Governance Research Center of Fudan University, said that the relevant departments should improve the relevant policies and regulations on webcasting as soon as possible, establish a sound supervision system, increase punishment, and effectively reduce the "edge ball behavior". "At the same time, there are some college students who think that they can do anything as long as the money comes quickly. This kind of values is obviously problematic. For college students, we should make full use of the advantages of the platform in the live broadcast process, pay attention to internalizing the socialist core values into the live broadcast, show more high-quality talents, and show the youth of a new generation of young people to the society. For example, there are many network anchors to help farmers sell agricultural products or promote good deeds to the society. We should like such anchors. "

　　Be wary of many of these traps.

　　Xiaojie, a college student, recently saw an advertisement on the Internet for a part-time anchor, in which the working hours required are very flexible. As long as you are online for at least 5 days a week, and each time you are online for not less than 1 hour, you can get a "basic salary" of 1,500 yuan per month. Because of the high income of the anchor, Xiaojie was soon tempted and successfully passed the interview.

　　However, a few days later, the other party told Xiaojie that in order to ensure that the new couple can get popularity and gifts as soon as they go online, Xiaojie needs to use the company’s old account to broadcast live, but first of all, he has to pay 700 yuan deposit, which can be refunded after one month. As a result, after she transferred the money, she was blacked out by the company.

　　In fact, there are not a few examples like Xiaojie. Shu Rui, assistant to the president of the Financial Street Court of Xicheng District Court in Beijing, said that in addition to defrauding the deposit, college students are also prone to fall into pyramid schemes, being forced to perform pornographic performances, being taken indecent photos and extorting money. "In addition, some lawless elements even take advantage of the lack of social experience of college students to steal their identity information and materials, and steal the contents of the contract, which eventually makes college students fall into ‘ Routine loan trap ’ , bringing extra burden to their lives. "

　　Zhou Qingjie said that it is a market behavior for college students to work part-time as network anchors. If college students can sign effective contracts with regular companies, through live broadcast, they can undoubtedly improve their communication skills and gain certain benefits. However, at present, there are few high-quality content on the live broadcast platform, and many platforms still rely on the "high value" of the anchor to attract viewers to reward and profit from it.

　　Zhou Qingjie suggested that besides college students should constantly improve their comprehensive quality, colleges and universities should also give correct guidance to young people’s ideas, so that they can grasp the direction of public opinion in time and accurately by holding lectures and exchange meetings. "In addition, parents of college students should also give full play to their supervisory role and help them deliver more positive energy."

　　"The most important thing is that college students must improve their legal awareness and risk awareness. When signing a contract with the company, they must carefully check the terms and conditions, and pay attention to whether the other party requires them to do some illegal acts and make statements. If so, they must resolutely resist, otherwise they will bear the legal consequences in the end." Shu Rui said.

At present, the car ownership tends to be saturated, and the production capacity of the production line that was vigorously laid out in previous years cannot be digested in time, so the supply exceeds the demand. When the sales volume declines and the market is depressed, it will become a common phenomenon for merchants to fight price wars to win over customers, so it will be relatively cost-effective to buy a car this year. Let’s take a look at the national real transaction price of the hot-selling models collected by this website for everyone, so that everyone can understand the car purchase market. Let’s take a look at BYD Han EV recommended for everyone today!

This site collected the real transaction price of BYD Han EV in the past year. The lowest transaction price of BYD Han EV in the country in the past month was 210,600 yuan, the highest cash discount for new cars was 28,700 yuan, and the maximum discount for new cars reached 8.90 fold! The price is for reference only, and the actual transaction price is subject to the local dealer.

Choose a car to buy a car? The difficulty of choosing a good car is almost catching up with the college entrance examination to fill in the volunteers! But in fact, it is not difficult to choose a car. It really depends on the sales volume. What everyone likes can’t be worse. Byd Han EV sold 9,010 vehicles in the past month, and we can see the consumer recognition of the new car in the market from the sales trend chart below.

When we buy a car, we will pay attention to all aspects of this model in advance, especially the posts and word-of-mouth posted by car owners in major forums and vertical websites. Apart from the navy, there are still some car owners’ real car experience that is worth learning. Let’s take a look at the word-of-mouth score of BYD Han EV. The comprehensive score of BYD Han EV is 4.76, and the result is not bad, so BYD Han EV can be considered.

If the price of BYD Han EV is suitable in the near future, then the friends will hurry! Linkage promotion in many places across the country, and there are even more discount models as low as 30%.

The data shows that in April 2022, the retail sales of passenger cars in China reached 1.042 million, down 35.5% year-on-year and 34.0% quarter-on-quarter. Affected by the epidemic, the automobile market in China was hit hard, but even in such a difficult market environment, the Great Wall Gun (parameter picture) still delivered a perfect answer. The Great Wall Gun has reached a new milestone. On May 8, 2022, at Yongchuan Smart Factory in Chongqing, Great Wall Motor held the 300,000 th Great Wall Gun off-line ceremony.

When the Great Wall Cannon was first born, some consumers bought it with the idea of supporting domestic products. But in three years, more and more people recognized and bought it, and it was accidental that the Great Wall Cannon could achieve such outstanding results. Especially in the market segment of pickup truck, which has insufficient market share, Great Wall Gun stands out and occupies the position of domestic pickup truck leader.

The achievement of 300,000 units is a strong proof of Chongqing Smart Factory’s powerful system capability and intellectual strength. As the production base of the Great Wall Gun, Chongqing Factory strictly controls every link from parts screening to four major processes to off-line inspection around the concept of "environmental protection, lean and efficient", so that each product can be delivered with high quality and win the trust of users.

As the pioneer of new pickup truck category, the leader of pickup truck culture and the leader of users’ co-creation, Great Wall Gun has achieved extraordinary report cards, which has helped Great Wall pickup truck rank first in domestic and export sales for 23 consecutive years, with a domestic market share of nearly 50%.

In order to meet the diversified requirements of users, after the launch of the Great Wall Gun series, more subdivided passenger, commercial and off-road pickups appeared, and more personalized modified pickups were launched. Even after the global popular colors of pickups "blue" and "real orange" were launched, some brands also accelerated the frequency of changing body colors. Not only that, but in order to gain a deep insight into user needs, the Firepower Alliance Motorists Association of Great Wall Gun has 31 provincial teams, 800,000 fans of Great Wall Gun App, and.

The success of Great Wall Gun today is the result of the continuous efforts of brands like Great Wall. It shows us that the domestic high-end pickup trucks also have their own unique charm, not only the product strength is high, but also the circle culture is built attentively, and the 300,000-th vehicle of the Great Wall Gun goes off the assembly line, which proves that the market of the Great Wall Gun is infinite, and also contributes to the upward development of China brand pickup trucks.

[Phoenix Auto Quote Original] [2018 latest off-season group purchase promotion, the maximum price can be reduced by 160,000, and T4 Zhiyi version store can raise the car price by 249,800, which can support installment mortgage] Recently, a new batch of Volvo S90 has arrived in 4S stores, with complete colors and sold nationwide. Hold a large-scale volume promotion activity, and get a gift package with a value of 18,800 when buying a car during the activity. [The invoice of the car purchase procedure goes with the car on the same day] Considering that foreign customers have a long way to buy a car in Beijing, we can reimburse the one-way fare to Beijing [within 3,000 for train tickets, high-speed rail tickets and plane tickets (limited to two people)] Considering that foreign customers are not familiar with the road conditions in Beijing. There is a free shuttle bus to Beijing. This activity is a zero-profit promotion, just to open up the market. You are not moved yet.

Super Long Wheelbase 2018 New Volvo s90 Group Purchase Latest Quote T5 Zhiyuan Edition

In terms of appearance, Volvo S90 adopts the latest family-style front face design, and the straight waterfall air intake grille uses the concave design. The headlights of Thor’s Hammer are very sharp. The "C"-shaped taillight has a high recognition, and the exhaust hole is flat-mouthed, and it has a layout of two outlets on both sides. In terms of body size, its length/width/height are 4963×1890×1443mm and its wheelbase is 2941mm, respectively. Why is S90 cold? Even if people lengthen the wheelbase, they don’t add a tacky "L" at the back of the trailer like other competitors. It’s just called the long-axis version, with a little pride in it.

The extension of the wheelbase will inevitably affect the change of space. The wheelbase of Volvo S90 long-axis version has increased by 120mm, although it has only exceeded the numerical value, but the actual space experience is still excellent. The legroom in the back row is obviously much better than that of imported models with standard wheelbase, which conforms to the positioning of domestic luxury intermediate models.

In terms of safety configuration, the new car will come standard with City Safety urban safety system, including ACC adaptive cruise, distance monitoring, lane keeping, blind spot monitoring, anti-rear-end warning, uphill assistance and so on. At the same time, it has an advanced semi-automatic driving system called "Pilot Assist", which can give gentle steering assistance to keep the vehicle running in the lane at a speed of 130 km/h. In addition, the new car will be equipped with an adaptive chassis and an active rear air suspension. The interior can be called a work of art. The typical Scandinavian design and simple brushwork show a picture in which technology, luxury and warmth complement each other.

Times can change people, even car names and historical traditions. It once claimed that only rear-drive and four-wheel drive are now working hard on front-drive models, and it can no longer be distinguished from Volvo’s T4 and T5 names in the future. Volvo S90 long-axis version adopts 2.0T four-cylinder engine, and T4 and T5 models adopt two different adjustment methods of high and low power. The maximum power of T4 model is 140kW/5000rpm, and the maximum torque is 300Nm/1400-4000rpm. The maximum power of the T5 model is 187kW/5500rpm, and the maximum torque is 350Nm/1500-4800rpm. After that, a T8 model will be introduced, which is a hybrid model.

Produce Miao Miao tou APP

Author Li Geng

Toutu, vision china

In the deep case of last November, "Why is Cyrus’ financial report still deteriorating? ",Miao tou once gave a conclusion based on the analysis of depth-Huawei was very strong, but at that time it still couldn’t make up for Cyrus’ own shortcomings.

The reason is also very simple:Although Celestial achieved the reversal of the sales trend by "configuration adjustment+70,000 yuan sharp price reduction" for the new M7 at the end of 2023, overall, the deep cooperation with Huawei did not help Celestial to establish its "high-end+high gross profit" brand positioning.

The decline of the brand in the world from "luxury" to "mainstream" immediately caused Cyrus to directly fall into the "quagmire" that all new car-making forces have to face:Without price reduction, there is no sales volume, and the scale can increase. However, because the scale is not large enough and the average cost decreases slowly, it is very difficult for the financial level to achieve a break-even point, let alone realize the benign development of car companies.

The trend of Celestial in the following months (red arrow) also confirmed our judgment. Although the sales volume of the new M7 soared for several months in a row, its share price actually went down in November, with the largest retracement reaching 37.6%, exceeding 32.4% of the whole vehicle sector in the same period.

By February of this year, the share price of Cyrus had another obvious change: first, it rose directly by 59.5% in more than a month.(Blue arrow), from a low of less than 60 yuan/share to a high of more than 100 yuan/share; Then from mid-March, it continued to decline, with a cumulative withdrawal of 17.6%, and now it is less than 90 yuan/share.(green arrow).

Let Cyrus go out of the clear upward share price, which is the brand-new flagship product M9 that it officially began to deliver this year. Numerous data show that it has achieved incredible performance figures in the industry. The sharp shock in the market also shows that there are still doubts and differences in the market about this product, including the changes it can bring to Celeste.

Under the premise that the detailed data of the 2023 annual report will not be released until the end of April, why did Cyrus’ share price rise ahead of schedule? Why is M9 a "miracle" for Cyrus? How should Cyrus’ performance in 2024 be expected? How should we adjust our expectations for Cyrus and some new car-making forces?Today we will focus on these three issues.

Why did Cyrus turn upside down?

As early as the end of January this year, Cyrus announced the expected loss of its performance in 2023: it is estimated that the operating income will reach 35.5 billion yuan to 36.5 billion yuan in 2023, up by 4.09% to 7.02% year-on-year; The net profit loss of returning to the mother was 2.1 billion yuan to 2.7 billion yuan, which was narrower than the loss of 3.832 billion yuan in 2022; After deducting non-profit, the net profit loss is 4.6 billion yuan to 5 billion yuan, and the loss of 4.296 billion yuan in 2022 is still increasing.

According to this caliber, combined with the relevant financial data of Cyrus in the first three quarters of last year, it is not difficult to calculate the approximate range of Cyrus’ fourth quarter revenue and non-net profit deduction.

In the fourth quarter alone, both year-on-year and quarter-on-quarter, Cyrus’ revenue and non-net profit have achieved good growth: year-on-year, revenue increased by 75.9%, and the ratio of loss-making revenue shrank by 29.1%; Under the ring-on-ring caliber, revenue increased by 242.1%, and the ratio of loss revenue decreased by 53.8%.

Source: Car owners’ home

The substantial improvement of Cyrus’ ring caliber is the result of its recent strategy, which can be summarized in one sentence-Do everything you can to increase the sales of the new M7, even if you directly suppress your own lower-end M5, even if you sell one, you will lose one.

The "crazy profit-making" has brought two results. One is the apparent loss of profit: in the fourth quarter of 2023 alone, Cyrus accumulated more than 2 billion yuan on the new M7. If the first quarter of 2024 is added, the total amount of "profit-making" will reach 5 billion yuan. However, as the sales volume of the new M7 began to climb, the production and manufacturing assembly line of Cyrus began to operate efficiently, and its average vehicle cost began to decline.

According to the estimated financial results in the fourth quarter and the historical sales volume of Celestial Group, the new M7 has realized the positive adjustment of non-net profit deducted from cars in the fourth quarter of 2023.

The first two quarters of 2023, and the fourth quarter.(estimated value)The deduction of non-net profit performance is similar(-1.885 billion yuan,-1.785 billion yuan); Non-Cyrus brand in two time periods(everything except asking the world)The sales figures are also very close.(19,000 vehicles, 17,300 vehicles). In other words, during these two periods, the Celeste brand basically realized the zero deduction of non-net profit.

Corresponding to the specific vehicle type, it is the result of selling 7,000 vehicles less than the M5 and 49,000 vehicles more than the M7. It is certainly unrealistic for these two models to "break even" at the same time, which can only be "M5 lost and M7 earned".Combined with the ratio of the number of sales changes, it should be "M7 earns thousands, M5 loses tens of thousands".

Cyrus could have made more and more profits as long as it continued to produce and sell M7, but obviously other car companies did not intend to let Cyrus enjoy the market segment of about 250,000 yuan, 5 seats and 7 seats, giving priority to household use and highlighting the intelligent SUV products.

The ideal came straight to the world of inquiry, and the price of M7 in the world of inquiry has been adjusted, dropping by 20,000 yuan.

Take L6, the first brand-new model with a price below 300,000 yuan, which was released last week as an example, not only aimed at the new M7 in product design and positioning, but also directly set the starting price consistent with that before the new M7. The ideal "name-calling match" left Cyrus no choice but to directly reduce the price of the new M7 by 20,000 yuan in early April this year.

The operation of price reduction has once again "guaranteed" the next sales volume of the new M7, but it will inevitably turn the non-profit "earning thousands" of the M7 bicycle deduction into "losing thousands to more than 10,000" again, and make the break-even point of the new M7 move back again.

Besides M7, M5, which was "strategically abandoned" at the end of last year, is about to return. At the "2024 Beijing Auto Show" held this week, Sailis will re-release "Ask the M5". Judging from the previous information, the new M5 will probably follow the old path that the new M7 has taken. Impact the market through "adjustment of configuration+substantial price reduction". The price is definitely lower than M7, and it is closer to the positioning of mainstream products of many independent car companies, which makes M5 destined to become a difficult challenge again.

Obviously, although the product combination of "M5+M7" still has the ability to bring sufficient sales to Cyrus, it is unlikely to bear the burden of "making profits". If you don’t want to end up making money at a loss, Cyrus must find a new way out.

The listing of the M9 at this critical time not only provided a new outlet for Sailis, but also opened a new stage of China Automobile, which was a "miracle".

M9, why can it be called a "miracle"?

There are two main reasons why M9 is called "miracle":

Let’s talk about the sales figures first. On April 11th, at the Huawei HarmonyOS Spring Eco-communication New Product Launch Conference, Yu Chengdong announced two big figures: the cumulative big figure of M7 was 174,000, and the big figure of M9 exceeded 70,000.

At the end of last year, the propaganda offensives of both Cyrus and Huawei were full, and a large number of publicity was carried out several times.

Although since last year, Huawei has been constantly updating big figures and publishing posters through all channels, it is a bit annoying to encourage more consumers to buy the new M7. However, combined with the big figures, sales trends and insurance volume data published by the new M7, the big data spread by it basically does not have much moisture.

As of March, 2024, the cumulative wholesale sales volume of the new M7 was 164,000 vehicles, and the cumulative insured amount was 152,000 vehicles, which is equivalent to the fact that Cyrus still holds an order of about 10,000 vehicles without production and delivery. This digital trend is also in line with the industry law of "stacking orders as soon as new products are released, and then with the improvement of production capacity, undelivered orders gradually decrease and turn into no delivery cycle".

As for the sales volume of M9, up to now, the official has only released two figures: First, it sold 5,446 units in February.(wholesale sales); Second, the delivery volume in March was 6,243 units.(Retail sales). The number that can be found from the public insurance database is that in February and March of this year, the number of insurance coverage of 1324 vehicles and 6429 vehicles was realized by the customer M9, which is basically consistent with the official marketing figures.

Image from: Snowball user "Castle Peak Hermit"

Based on the reliable official fixed figures, we can fit and calculate the fixed growth rate of M9, which can be converted into the monthly sales expectation of M9. The snowball user "Castle Peak Hermit" has calculated that the new M9 will increase by about 393 vehicles/day, which translates to 11,800 vehicles in 30 days.

As the earliest fixed data of a new car, its fixed and subsequent sales will further slow down with the passage of time.(The number of users who have no brains to buy this product is gradually exhausted)It is optimistically estimated that the annual sales volume of M9 will be 80,000 ~ 90,000 vehicles.(Average daily sales volume is 250+)The neutral forecast is that the annual sales volume of M9 will be 60,000 ~ 70,000 vehicles.(The average daily sales volume is about 200), pessimistic forecast M9 annual sales of 50000 vehicles.(The average daily sales volume is less than 150).

With reference to its guide price of 469,800 yuan to 569,800 yuan, it is a high probability event that the gross profit space of M9 after scale is close to 30%. According to the median price of 520,000 yuan and the wholesale sales of 60,000 ~ 70,000 vehicles in the whole year, M9 can contribute about 10 billion gross profit for Celeste, which is enough to support its fight in the mainstream market and can also be converted into a solid net profit in the final financial performance.

Miaotou once wrote another deep case in early 2023, "Building a new car force, is it dead?" ",in-depth analysis of the reasons for Wei Lai’s worst development in" Wei Xiaoli "-Weilai’s luxury brands and products have basically not sunk into the third, fourth and fifth tier cities. More than half of the high-end "cakes" that have been paved by many rounds of marketing and branding are "unable to eat".

Especially for the new domestic forces, once the order support in the luxury market is insufficient, it is impossible toIn order to maintain its healthy operation at the sales end with higher gross profit, then the subsequent scale expansion and growth of new forces must "borrow money" from institutions and markets at a much greater cost, and the probability of failure increases sharply.

Most new power brands are younger, more receptive to technology brands, more receptive to green changes, and more complete infrastructure for new energy use in first-tier and new first-tier cities. When the "upstart" high-value consumers in this market area are gradually exhausted, and the new forces want to grow or maintain their own sales, they can only "test" down, and eventually they are forced to enter the mainstream market, but they are caught in a further decline.

And this is also the magic of Cyrus. Last year, the new M7 failed to achieve a luxury brand, and it stopped at this year’s M9, and it was an unprecedented success.

This can be seen from the regional comparison of insurance data of M7 and M9. Compared with M7 in the mainstream market, the proportion of M9 in new first-tier and second-tier cities is almost the same. In the past, the proportion of insurance in the third, fourth and fifth-tier cities, which was the most difficult for independent brands to enter, also exceeded 20%, far exceeding the ideal L9 with a slightly lower price, but with some similarities in product positioning.

Combining all kinds of external information at present, Miaotou judges the success of M9, with a high probability because it has successfully captured the opportunity of the domestic "old money" user group market.

From: soochow securities

According to the 2023 China Private Wealth Report, in 2023, 51% of the high-net-worth individuals in China were over 40 years old. It is an important group of people who consume luxury cars in China, but in the past, they were conservative in the choice of models (basically not considering new energy), and they also cared very much about the brands of car companies (basically only considering BBA).

Compared with the first-and second-tier cities with faster city pace, more hard-working people and more "upstarts" with high net worth, the proportion of "old money" users in the third, fourth and fifth-tier cities is definitely much higher than 51%.In other words, if the luxury models of the high-end models of the new forces can obtain continuous sales support in the third, fourth and fifth tier cities, and the proportion of total sales continues to be high, it can basically be confirmed that they have captured the "old money" market.

The "sudden" success of M9 in the world is obviously inseparable from Huawei’s brand influence.Thanks to Huawei’s past operation of consumer electronic products such as mobile phones for people over 40 years old, it has established a strong brand influence and technical endorsement, and superimposed on the product side, M9 accurately grasped the demand of successful people for luxury cars, and finally realized the double breakthrough of "region+people".

Finally: talk about performance expectations and industry prospects.

First of all, from the perspective of production capacity, there are currently three factories in Celestial. At the end of last year, the production capacity of No.1 Factory and No.2 Factory has approached saturation (producing new M7), and the total production capacity of these two factories is roughly 30,000 to 35,000 vehicles per month. At present, No.3 Plant is mainly used for M9 production, and its monthly production capacity is close to 7,000, so it is not a big problem to upgrade to over 10,000 units in the next quarter.

Referring to our multiple judgments based on Celestial products, market structure and demand, the goal of the mainstream product "M5+M7" is to run as full as possible.(including price reduction, etc.)The annual sales target is 300,000 ~ 350,000, the net profit is estimated to be 0 ~ 3%, and the comprehensive break-even point will not appear until at least the end of the third quarter.(In the second quarter, the probability of average profit of M5 and M7 cars is negative.).

The annual sales volume of "M9" is optimistic that the annual sales volume of M9 will be 80,000-90,000, neutral that it will be 60,000-70,000, and pessimistic that it will be around 50,000. The gross profit of a single product is expected to hit more than 25%, and the net profit is not easy to predict at present, so it needs to be calculated in combination with the follow-up sales volume and cost. However, it should be a high probability event that the net profit turns positive during the year.

To sum up, it is a high probability that the performance of Cyrus 2024 will continue to improve, including a substantial increase in revenue and a possible "turnaround" in the fourth quarter. Sellers’ performance with relatively high certainty deserves special attention and layout.

Let’s finally discuss Huawei, because in Miaotou’s view, the impact of the "counterattack" achieved by M9 on the entire automobile industry is more significant than that of Cyrus.

As early as the end of last year, in BYD’s deep case "Huawei is the biggest threat to BYD", we specifically pointed out-Huawei has a tradition of innovation based on user needs and user experience. In cooperation with Huawei, other independent auto companies are expected to pull China’s auto industry into the intelligent stage where BYD is not very good at it.

Obviously, we still underestimated the "help" of Huawei brand in building high-end automobile products.(It is also because M5 and M7 were too unsuccessful at that time, and now it seems to be the product itself.). As a manufacturer that mainly produced minivans and compact passenger cars in the past, Celeste has gradually blossomed in the mainstream market and luxury market, and Huawei’s role is beyond words.

Compared with other new forces "starting from scratch", we can only impress users through one product, and accumulate brand potential energy in a very long period through word of mouth after use; In-depth cooperation with Huawei, directly joining "HarmonyOS Zhixing", enjoying Huawei’s package of intelligent solutions, and finally being able to export through Huawei’s marketing methods and sales network, will probably become an opportunity for many "lost car companies" to reverse their entry into the luxury market.

At the upcoming Beijing Auto Show this week, the brand-new luxury car enjoyment S9 jointly built by Huawei and BAIC is about to usher in its debut; Last week, it was also reported that Huawei executives visited Guangzhou Automobile Group, and the two sides will officially announce cooperation during the Beijing Auto Show.

If Huawei can continue its impact on the luxury market monopolized by domestic joint ventures with the sample of M9, this new energy market, which was first educated by new forces such as Tesla and Wei Xiaoli, may eventually be picked by Huawei.

In the long run, if other car companies want to "immunize" Huawei’s attacks, there are only two ways to go, or their own scale is strong enough, and they have enough R&D and innovation capabilities and funds to keep up with innovation; Either join Huawei’s system, and eventually, with the help of more and more car companies, Huawei’s "snowball" will be rolled into the new energy "Bosch" it aims at, or it will become the new "soul" of China’s auto industry.

Whether auto companies like it or not, Huawei’s increasingly in-depth "spoiler" is pushing the new energy reform of China auto industry to a new level.

Now M7 in Chongqing can enjoy a subsidy of over 30,000 yuan per car. According to the publicity policy, each new car purchased by an independent legal person automobile dealer registered according to law in Shapingba District is given a car decoration subsidy of 30,000 yuan, including a cash subsidy of 20,000 yuan and a car decoration subsidy gift package worth 10,000 yuan, and each person is limited to one car. It is reported that this subsidy can be used in combination with the local car purchase subsidy policy of Chongqing with a price of 3,000 yuan. Users in Chongqing can not grasp it well, and this subsidy is huge, which is the best time to buy a car!

Before talking about this car, I want to talk about another car. To understand the M7, we must first mention the ideal. What is Li one? It’s all mature technology, and there’s almost no technological innovation. It’s hard for anyone to feel their conscience and say how great this car is technically. .

However, at the price of 330,000+,people sold 10,000+every month. The ideal car, Li one, broke through the encirclement among the new forces and confronted the public head-on, which made the public lose their temper and became a high-end name.

Xiaobian wants to describe this car as a miracle. In fact, after careful analysis, the ideal success is almost inevitable, which is a textbook case of marketing.

Coincidentally, Huawei has both of these capabilities.

Moreover, Huawei’s technology is the top in China, Huawei’s strong response speed and execution, as well as Huawei’s high appeal among middle-aged people, and Cyrus has more than 20 years of experience in building cars and mastered more than 1,000 new energy core technologies. It can be said that the cross-border cooperation between Cyrus and Huawei is a perfect match! Li one’s routine is now to be perfectly reproduced on M7.

Wenjie M7 is the second car jointly designed by Celeste Automobile and Huawei. It adopts a layout of 2+2+2 with three rows and six seats, and has a large space. It can also bring two old people at home with it, and the whole family can go out to play together. Secondly, by adopting the form of extended-range power, the comprehensive battery life is more than 1200km, and the pure battery life can reach 230km, so the travel cost is low. Urban electricity uses oil at a high speed, and there is no need to endure the pain of queuing for charging, especially during holidays. Even when the oil car is driving, it saves money compared with ordinary oil cars. First of all, this is also a car based on a second-child family. Under the current national conditions in China, 300,000 yuan is the limit of the budget for buying a car for an ordinary family.

From the perspective of consumption power, Xiao Bian said that it is ugly. The consumption power of men with families is very low. So how does a man persuade his wife to buy a car? Very simple, tell your wife: this is a daddy car, which is for the whole family.

First of all, there is a lot of space. At the same time, we can bring two old people at home and go out to play with the whole family. Secondly: the program is extended, the travel cost is low, the city uses electricity at high speed, and you don’t have to endure the pain of queuing for charging, especially during holidays. Even when the oil car is driving, it saves money than the ordinary oil car. As a qualified housewife, saving money means saving money! When my wife listens to these data, can it be better than BBA? Lock the order now!

It can be said that the design of the M7 in the world is not aimed at men, but to a great extent, it is built around the angle of "persuading the hostess at home". Look at its vehicle design:

The main driver enjoys the headrest privately: the male driver listens to navigation and music, and the hostess in the car doesn’t have to worry that the driver’s navigation will disturb her watching a play or having a rest.

Smart parking: When asked about the size of M7, the hostess is worried about scratching when parking. With smart parking, ok, leave it to the car.

Intelligent children’s seat: By playing children’s songs, putting them to sleep, heating and other functions, full-scale and absolute full-scale functions, the children will be coaxed and the world will be peaceful. At present, the ranking of family status is generally baby > mother > dog > father.

Bridge hollow design and soft light cosmetic mirror: Directly in publicity, it was designed to put women’s high heels, handbags and cosmetic mirrors directly named "Queen Mirror".

Zero-gravity seat in the second row: it adopts zero-pressure sensing ergonomic design, and the most comfortable zero-gravity sitting position can be realized by voice or one-button opening. Combined with the brand-new nap mode, you can quickly switch to the exclusive rest space and enjoy every space and time in the car.

The above only lists a few favorite features of Xiaobian, and there are many more. I hope that all riders can explore for themselves. For the success of asking M7, Xiao Bian really feels that positioning is very important.

Car companies must know who the main users are until they build their own cars. What do these users need? Where are the budgets of these users? We must directly hit the users’ pain points to build a car, with 300,000 seats, 6 seats, extended program, fuel and electricity, intelligent parking, mute, comfort, electric door suction, sense of ceremony, convenience and Huawei ecology … For those users who bought Huawei mobile phones before, the above features are completely on their heart!

Back to the car, the front face design has been changed in appearance, and the family-style design at the lower part has been retained, and through headlights have been added. It is worthy of being a car that men like women and the whole family like, and it is calm and atmospheric. Hardware, equipped with a 1.5T four-cylinder special range extender, high power generation efficiency. The design of the whole system of the range extender has been further improved. The structural optimization design of the range extender system this time is totally owned by Cyrus, and the quality is not worried.

In the interior, except for the beggar version, all the crystal gear handles are standard, not to mention the car system. Ladies and gentlemen, this is a car designed by Huawei, and the name of the HarmonyOS smart cockpit is here. Do you still need to worry about its intelligence?

Because Huawei was sanctioned by America, Huawei was forced to stay away from the mobile phone market, and turned to cross-border cooperation with Cyrus, pushing three models in a year, and asking M7 to be more cost-effective under this subsidy. The quality of M7 is full of sincerity in appearance, but I didn’t expect it to be another village! What do you think? Welcome to leave a message in the comment area!

[Disclaimer] All the pictures in this article are from the network synthesis. This article aims to provide more information for the majority of car enthusiasts and netizens, and has no commercial use. If there is any infringement, please contact us in time to communicate and delete!

　　Premier Li Keqiang sits in the car, and on the other side sits Belgian Prime Minister Michelle. It was Li Shufu, president of Geely Group, who leaned into the car to explain this "luxury passenger lineup".

　　This scene took place in the evening of June 2, local time in Brussels, Belgium. At the end of his visit to Europe, Premier Li Keqiang took time out to visit the Geely-Volvo Automobile Innovation Exhibition accompanied by Belgian Prime Minister Michelle.

　　Geely Automobile officially completed the acquisition of all the shares of Volvo Car Company in 2010. The Volvo Ghent automobile factory in Belgium has achieved a steady increase in output and export sales after the acquisition.

　　This is the reason why the Chinese and Belgian prime ministers attended the event together. Li Keqiang and Michelle visited the automobile chassis jointly developed by Geely and Volvo, and the new cars based on the chassis, and also learned about the innovative exploration of the enterprise in the fields of autonomous driving.

　　"We encourage China enterprises to improve their technical level in opening up and cooperation, temper their craftsmanship and upgrade their manufacturing in China." Li Keqiang said.

　　I hope you can further update your ideas and introduce more new products to meet the individual needs of consumers.

　　In this temporary exhibition hall, one of the most striking exhibits is the car chassis with silver-white frame structure in the center of the booth. Li Shufu introduced to the two prime ministers that this is the "new modular architecture of CMA" developed by Geely and Volvo in three years.

　　Li Keqiang walked to the front of the chassis, stretched out his hand and shook one side of the frame, and asked, "This is aluminum. Didn’t you use composite materials? "

　　"This is aluminum, and some other parts use composite materials." Li Shufu answered. He said that a major feature of this architecture is that the chassis as a whole is "variable" and the track and wheelbase can be adjusted.

　　"That is to say, this chassis is flexible, and different models can be produced on this platform?" Li Keqiang continued.

　　"Yes, and we have achieved a modular design. Whether it is a three-cylinder, four-cylinder, six-cylinder or hybrid engine, or an A-class car, a B-class car or an SUV, it can be shared by modules." Li Shufu said.

　　"It seems that you have now formed a new concept, flexible universal platform, modular production, and personalized customization." Li Keqiang said, "I hope you will further update your ideas and launch more new products that meet the individual needs of consumers."

　　Strengthen joint innovation and jointly explore the international market

　　In fact, the first mass-produced SUV model of Geely’s own brand "Linke" based on this platform is placed in the exhibition hall.

　　"This is our practice ‘ Made in China 2025’ The latest achievements in innovative research! " Li Shufu said.

　　Li Keqiang and Michelle got into the car with great interest, carefully checked the configuration, and inquired about the engine design technology, energy consumption, materials and sales in detail.

　　"How many cylinders is this car? How big is the displacement? " Premier Li asked.

　　"Four cylinders, the displacement is 1.5 and 2.0, but if you add batteries and motors, the horsepower will be even greater." Li Shufu said. He further introduced that this car jointly developed by Geely and Volvo has many functions such as automatic braking, human-computer interaction and voice interaction. At the same time, the two sides have also carried out in-depth innovative cooperation in the fields of methanol fuel vehicles, driverless and electrification technology, hoping to be at the forefront of the world.

　　"Your joint R&D and production model is good, and the results are transformed through collaborative innovation." Li Keqiang affirmed, "We should give full play to our respective advantages in talent, capital, technology and market, strengthen joint innovation, jointly explore the international market and achieve a win-win situation."

　　Only through opening and cooperation can enterprises further improve their own level.

　　There are many Belgian employees in the exhibition hall, all from Volvo’s Ghent factory in Belgium. This factory is the largest assembly plant of Volvo Car Company outside Sweden, and its output accounts for more than half of Volvo Car’s global output, 40% of which has entered the China market.

　　Stopping in front of a display screen, Li Keqiang and Michelle not only saw the real-time production picture of Ghent factory, but also saw the working scenes of Geely’s factories in Belgium, Sweden, Chengdu, Sichuan, China, Taizhou, Zhejiang and other places, as well as the design and styling centers in Gothenburg, Sweden, Barcelona, Spain, Los Angeles and Shanghai, China.

　　Li Shufu introduced: "This is the layout of Geely-Volvo’s global technology research and development and production."

　　"Your exploration fully proves that enterprises can further improve their own level through opening up and cooperation." Li Keqiang said, "China is implementing ‘ Made in China 2025’ Strategy, and actively promote a new round of higher-level opening up. We encourage more China enterprises to expand open cooperation, and welcome more foreign enterprises to invest in China and make common development and progress through complementary advantages and mutually beneficial cooperation. " (Special correspondent Chu Sizhen)