CCTV.com

　　　　Who would have thought that the French fries of McDonald’s, a foreign fast food, were potatoes grown in China? On August 1st, McDonald’s (China) Co., Ltd. held a brand-new "Potato Base Open Day" for the public for the first time. This is the first time that McDonald’s has extended the communication platform to the front end of the supply chain after several consumer open days such as "Kitchen Open Day" and "Supplier Open Day" for more than three years. According to food experts, McDonald’s potato model is the fundamental embodiment of McDonald’s chain standard.

　　　　In 1982, McDonald’s introduced advanced potato planting technology from the United States to local farmers, and gradually established a perfect supply chain system in McDonald’s China potato base. Mr. Gary Rosen, Vice President and Chief Marketing and Corporate Affairs Officer of McDonald’s (China) Co., Ltd., said that they have a perfect system to ensure that potatoes are always fresh in the process of processing, storage, transportation and finally cooking into French fries that are popular with consumers.

　　　　In order to meet McDonald’s high-standard product requirements, McDonald’s suppliers, including Simplo, have a complete product quality assurance system, and each process has standard operating procedures. Gary Rosen, vice president of McDonald’s (China) Co., Ltd., said that during the production of French fries, five HACCP systems and more than 20 quality control indicators were adopted to ensure food safety and high quality.

　　　　In addition, in addition to establishing a complete production management and food processing system, McDonald’s also follows strict standards in quality assurance system review and problem food traceability system. "McDonald’s can trace the origin of all the raw materials of the problem product in just 3 hours, and fully ensure food safety."

　　　　It is reported that the first store in China was opened in Shenzhen, China in 1990, and the total number of stores opened in Chinese mainland has exceeded 800. The potato model of McDonald’s, an expert in the industry, has become the fundamental embodiment of McDonald’s successful chain standard. (Liu Chang)

Editor: Li Erqing